11th Annual Shorty Awards Categories

See below for official categories. Entries close and voting ends on February 21st, 2019 at 11:59pm ET.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

SpongeBob Face Roulette

Finalist in Instagram Story

Audience Honor in Instagram Story


To drive tune-in to a new episode of SpongeBob SquarePants we created a fun gamified story to focus on the more silly aspects of the show and the cartoony characteristics of SpongeBob


As with most of the Nickelodeon Instagram Stories, we aimed to make this piece a fun and gamified way to drive tune-in. We decided to experiment with the a roulette-style creative - where fans try to tap and hold at the right moment to correctly un-jumble SpongeBob's face. The speed of the roulette increases in following slide. Win or lose, we still drove tune-in and views to a sneak peek of the episode.


This story amazingly above average in terms of max impressions and reach, as well as a record number of swipe ups to our sneak peek video.


Video for SpongeBob Face Roulette

Produced by


About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

The 11th annual shorty awards will be held may 5, 2019 in nyc.