12th Annual Shorty Awards Categories

The final deadline to vote for your favorite nominee or to enter your brand or organization was on Thursday, February 20th, 2020.


Honoring the most notable and viral influencers and creators from 2020. See below for official categories.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

From the 11th Annual Shorty Awards

SpongeBob Face Roulette

Finalist in Instagram Story

Audience Honor in Instagram Story

About this entry

To drive tune-in to a new episode of SpongeBob SquarePants we created a fun gamified story to focus on the more silly aspects of the show and the cartoony characteristics of SpongeBob

Why does this entry deserve to win?

As with most of the Nickelodeon Instagram Stories, we aimed to make this piece a fun and gamified way to drive tune-in. We decided to experiment with the a roulette-style creative - where fans try to tap and hold at the right moment to correctly un-jumble SpongeBob's face. The speed of the roulette increases in following slide. Win or lose, we still drove tune-in and views to a sneak peek of the episode.


This story amazingly above average in terms of max impressions and reach, as well as a record number of swipe ups to our sneak peek video.


Video for SpongeBob Face Roulette

Produced by


About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

the 12th annual shorty awards will take place on may 3rd.