The 14th Annual Shorty Award winners are here! View the full list.

THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project NEW!
From the 11th Annual Shorty Awards

SpongeBob Face Roulette

Finalist in Instagram Story

Audience Honor in Instagram Story

About this entry

To drive tune-in to a new episode of SpongeBob SquarePants we created a fun gamified story to focus on the more silly aspects of the show and the cartoony characteristics of SpongeBob

Why does this entry deserve to win?

As with most of the Nickelodeon Instagram Stories, we aimed to make this piece a fun and gamified way to drive tune-in. We decided to experiment with the a roulette-style creative - where fans try to tap and hold at the right moment to correctly un-jumble SpongeBob's face. The speed of the roulette increases in following slide. Win or lose, we still drove tune-in and views to a sneak peek of the episode.

Results

This story amazingly above average in terms of max impressions and reach, as well as a record number of swipe ups to our sneak peek video.

Media

Video for SpongeBob Face Roulette

Entrant Company / Organization Name

Nickelodeon