11th Annual Shorty Awards Categories


See below for official categories. The early entry deadline is November 29th, 2018.

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

From the 10th Annual Shorty Awards Best use of Instagram

This award honors the best use of Instagram for a campaign, post or project. Describe how you integrated Instagram into your campaign, how it enhanced your message and how it met or exceeded your goals and objectives.

See previous winners and honorees here.

Finalists

finalist
13 Reasons Why
For teens, the loudest, most impactful conversations happen on Instagram. We launched a multi-layered strategy tailor-made for our target's favorite place to socialize, complete with exclusives from Instagram royalty, an authentic in-world feel, and a secret Finstagram with a surprise twist.
finalist
Adidas NMD Campaign
The Adidas NMD footwear line was designed for the "Urban Nomad"—on-the-go creators who spend most of their time creating and sharing inspiration on social media. For the FW17 drop, Adidas wanted to connect the NMD with analog photography and use the film development process as a metaphor for the creative process.How could we connect this transie...
finalist
Army Navy
As the leading sponsor of one of the most historic sporting events, the Army-Navy football game, USAA partnered with Publicis to launch a social campaign rooted in this tradition of rivalry. There are many obvious reasons why fans for over 121 years tune-in to the Army-Navy game —commitment, service, honor, and of course, the infamous rivalry. T...
finalist
audience
Prison Break – Instagram Escape Room
In 2017, FOX revived the breakout hit drama, Prison Break. Going into the marketing campaign, one key competitive advantage was our massive social media following. Our show had accumulated millions of rabid fans from the original series and to re-ignite that fan base, we went on an all-out social media blitz. The goal: build an interactive camp...
finalist
Samsung Gear 360 Launch
Our goal was to leverage artistic content creators, an Instagram influencer, blogs, and USA Today pre-roll video ads to deliver engaging, sales-driven content - some of which was produced using the new Gear360 camera. Our main KPI was Gear 360 sales.

Nominees

#ClawsUp Campaign
TNT's Claws is a midnight-dark, wickedly funny meditation on female badness set in a Central Florida nail salon. Claws follows the rise of five diverse and treacherous manicurists working at the Nail Artisan of Manatee County salon, where there is a lot more going on than silk wraps and pedicures. Starring Niecy Nash as Desna, she and her crew are surv...
@Heathers Instagram
To launch the social presence for Paramount Network's "Heathers" in a spectacular, unique way in conjunction with a large pop culture event (the MTV VMAs).
ASICS® Tap to Fly Challenge
ASICS® released three shoes utilizing their Flytefoam® technology as part of the "Feel Fast" campaign. Flytefoam® is their innovative cushioning which makes their running shoes some of the lightest available today. In an extremely competitive category, ASICS wanted to capitalize on its leadership as a running brand, to ensure it's seen as a cutting edge...
AZO Girl Instagram
AZO is a nationally distributed portfolio of products that supports urinary health, relieves the pain suffered from urinary tract infections and remedies the symptoms of yeast infections. To help create differentiation from competitors, AZO looked to increase their awareness on social media, to extend their distinct identity, as well as engage consumers w...
Belaventura
Belaventura, our new soap opera, was released in 2017. And we take our dramaturgy very seriously here, as you're already aware!. RecordTV is known for its good usage of social media: we were already laureated at the two past editions, made it to the finals a couple of times… So what would we do to create an innovative project? We had the mission to...
Chipotle Queso Cup
When Chipotle added queso to their menu, they wanted to parlay the anticipation and excitement into an organic conversation. Chipotle tapped Day One Agency to create a campaign that would hype the moment on social media, drive product awareness, and create a robust interactive experience for new and existing customers. Our goal was to tap into Chipotle's ...
Citi® / AAdvantage® 30 Years of Wow
The ongoing Citi®/ AAdvantage® advertising campaign was born out of the insight that the "modern explorer" is out there—one who values seeking out the extraordinary and is always thinking about their next adventure. No matter where they are, their sense of exploration is always heightened and the Citi® / AAdvantage® card offers a rich suite of features an...
Club Mickey Mouse
Leverage Disney's vast social media presence on Facebook and Instagram to launch a reboot of Mickey Mouse Club that reaches an entirely new and devoted fan base of Gen-Z and Millennials that aligns with HP's key demographic focus. Generate awareness for Sprocket the amongst HP's Gen-Z and Millennial target audiences to induce positive audience sentiment f...
Kids’ Choice Awards - Instagram - Nickelodeon
The Kids' Choice Awards is the most important night in kid culture so we knew we had to create a fun and surprising campaign for kids on their favorite platform (and ours) - Instagram! We crafted a weeks-long celebration on the platform that culminated in the on-air show, ensuring kids felt like they were a part of the biggest can't-miss slime-filled cel...
Monster Energy NASCAR Cup Unveil
Unveil the new Monster Energy NASCAR Cup Series Championship trophy in a way that would:Excite avid and casual fans Balance the rich history of NASCAR and the unique audience of the new series sponsor, Monster Energy Transition fans from the prior championship trophy and build excitement for the new one Leverage a key social media channel in an appropriat...
Nickelodeon SpongeBob SquarePants Scavenger Hunt - GLOW, Nickelodeon
Our goal was to create a surprising, innovative, and interactive social media stunt to support the SpongeBob SquarePants Franchise, while simultaneously growing the audience on its newly launched Instagram account.We created an Instagram Scavenger Hunt where fans followed clues taking them on a journey through multiple Instagram posts and accounts in orde...
Reframe This Space
A space is what you make it and The Frame TV was designed with style and creativity in mind. Our objective was to amplify the features of The Frame by using design-centric influencers to showcase a new approach to TVs. So, we found old and unused spaces and asked design influencers to create something completely new with them. All while using The Frame a...
Snowfall Instagram
When the game is rigged, rewrite the rules. To promote the first season of FX's period drama Snowfall, we wanted to take the marketing straight back to the source: 1980's South Central. It was important that the campaign hit the fun nostalgic tones while also exposing fans to the historic, gritty world behind the rise of crack cocaine. Just like Franklin ...
SubYAY Campaign
In the summer of 2017, Subway tapped Ruder Finn to shift its appeal to target Millennial and Gen Z demographics as the brand prepared to debut its new Fresh Forward design through their activation, "The Green Room, baked by Subway," at five music festivals across the United States: The Hangout, Governors Ball, Bonnaroo, Firefly, and Outside Lands. We were...
The 2017 World Snow Polo Championship
The annual Snow Polo World Championship in Aspen, CO is a unique and iconic event. Given St. Regis' long history with the sport of polo and our partnership with Nacho Figueras, this event has been a yearly tentpole.There is, of course, nothing quite like being in Aspen for a weekend of ski, style, and sport, but each year we have strived to share the glam...
mother!: Utilizing Mystery to Drive Conversation on Social
The film mother! was designed to get people talking, whether or not they loved or hated it, which made for a campaign perfect for the movie community on social. Fullscreen and Paramount Pictures partnered to take the film to Instagram, Facebook, Twitter and Reddit with the goal of driving conversation while keeping the secrecy of the storyline intact.

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Snapchat, Instagram, Twitch, TikTok, and the rest of the social web.

The Early Entry Deadline is November 29, 2018