THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project NEW!

From the 10th Annual Shorty Awards Best use of Instagram

This award honors the best use of Instagram for a campaign, post or project. Describe how you integrated Instagram into your campaign, how it enhanced your message and how it met or exceeded your goals and objectives.

See previous winners and honorees here.

Nominees

#ClawsUp Campaign
TNT's Claws is a midnight-dark, wickedly funny meditation on female badness set in a Central Flo…
finalist
13 Reasons Why
For teens, the loudest, most impactful conversations happen on Instagram. We launched a multi-layer…
@Heathers Instagram
To launch the social presence for Paramount Network's "Heathers" in a spectacular, unique way in c…
ASICS® Tap to Fly Challenge
ASICS® released three shoes utilizing their Flytefoam® technology as part of the "Feel Fast" camp…
AZO Girl Instagram
AZO is a nationally distributed portfolio of products that supports urinary health, relieves the pa…
finalist
Adidas NMD Campaign
The Adidas NMD footwear line was designed for the "Urban Nomad"—on-the-go creators who spend most o…
finalist
Army Navy
As the leading sponsor of one of the most historic sporting events, the Army-Navy football game, US…
Belaventura
Belaventura, our new soap opera, was released in 2017. And we take our dramaturgy very seriously…
Chipotle Queso Cup
When Chipotle added queso to their menu, they wanted to parlay the anticipation and excitement into…
Citi® / AAdvantage® 30 Years of Wow
The ongoing Citi®/ AAdvantage® advertising campaign was born out of the insight that the "modern ex…
Club Mickey Mouse
Leverage Disney's vast social media presence on Facebook and Instagram to launch a reboot of Mickey…
winner
Color Your Air Max
To celebrate the Air Max 30th anniversary, Nike created a four special edition models.But since exp…
Kids’ Choice Awards - Instagram - Nickelodeon
The Kids' Choice Awards is the most important night in kid culture so we knew we had to create a f…
Monster Energy NASCAR Cup Unveil
Unveil the new Monster Energy NASCAR Cup Series Championship trophy in a way that would:Excite avid…
Nickelodeon SpongeBob SquarePants Scavenger Hunt - GLOW, Nickelodeon
Our goal was to create a surprising, innovative, and interactive social media stunt to support the …
finalist
audience honor
Prison Break – Instagram Escape Room
In 2017, FOX revived the breakout hit drama, Prison Break. Going into the marketing campaign, one …
Reframe This Space
A space is what you make it and The Frame TV was designed with style and creativity in mind. Our o…
finalist
Samsung Gear 360 Launch
Our goal was to leverage artistic content creators, an Instagram influencer, blogs, and USA Today p…
Snowfall Instagram
When the game is rigged, rewrite the rules. To promote the first season of FX's period drama Snowfa…
SubYAY Campaign
In the summer of 2017, Subway tapped Ruder Finn to shift its appeal to target Millennial and Gen Z …
The 2017 World Snow Polo Championship
The annual Snow Polo World Championship in Aspen, CO is a unique and iconic event. Given St. Regis'…
mother!: Utilizing Mystery to Drive Conversation on Social
The film mother! was designed to get people talking, whether or not they loved or hated it, which m…