THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

From the 10th Annual Shorty Awards Best use of Instagram

This award honors the best use of Instagram for a campaign, post or project. Describe how you integrated Instagram into your campaign, how it enhanced your message and how it met or exceeded your goals and objectives.

See previous winners and honorees here.

Winner

Instagram
winner
Color Your Air Max
To celebrate the Air Max 30th anniversary, Nike created a four special edition models.But since exp…

Finalists

Instagram
finalist
13 Reasons Why
For teens, the loudest, most impactful conversations happen on Instagram. We launched a multi-layer…
Instagram
finalist
Adidas NMD Campaign
The Adidas NMD footwear line was designed for the "Urban Nomad"—on-the-go creators who spend most o…
Instagram
finalist
Army Navy
As the leading sponsor of one of the most historic sporting events, the Army-Navy football game, US…
Instagram
finalist
audience honor
Prison Break – Instagram Escape Room
In 2017, FOX revived the breakout hit drama, Prison Break. Going into the marketing campaign, one …
Instagram
finalist
Samsung Gear 360 Launch
Our goal was to leverage artistic content creators, an Instagram influencer, blogs, and USA Today p…

Nominees

Instagram
#ClawsUp Campaign
TNT's Claws is a midnight-dark, wickedly funny meditation on female badness set in a Central Flo…
Instagram
@Heathers Instagram
To launch the social presence for Paramount Network's "Heathers" in a spectacular, unique way in c…
Instagram
ASICS® Tap to Fly Challenge
ASICS® released three shoes utilizing their Flytefoam® technology as part of the "Feel Fast" camp…
Instagram
AZO Girl Instagram
AZO is a nationally distributed portfolio of products that supports urinary health, relieves the pa…
Instagram
Belaventura
Belaventura, our new soap opera, was released in 2017. And we take our dramaturgy very seriously…
Instagram
Chipotle Queso Cup
When Chipotle added queso to their menu, they wanted to parlay the anticipation and excitement into…
Instagram
Citi® / AAdvantage® 30 Years of Wow
The ongoing Citi®/ AAdvantage® advertising campaign was born out of the insight that the "modern ex…
Instagram
Club Mickey Mouse
Leverage Disney's vast social media presence on Facebook and Instagram to launch a reboot of Mickey…
Instagram
Kids’ Choice Awards - Instagram - Nickelodeon
The Kids' Choice Awards is the most important night in kid culture so we knew we had to create a f…
Instagram
Monster Energy NASCAR Cup Unveil
Unveil the new Monster Energy NASCAR Cup Series Championship trophy in a way that would:Excite avid…
Instagram
Nickelodeon SpongeBob SquarePants Scavenger Hunt - GLOW, Nickelodeon
Our goal was to create a surprising, innovative, and interactive social media stunt to support the …
Instagram
Reframe This Space
A space is what you make it and The Frame TV was designed with style and creativity in mind. Our o…
Instagram
Snowfall Instagram
When the game is rigged, rewrite the rules. To promote the first season of FX's period drama Snowfa…
Instagram
SubYAY Campaign
In the summer of 2017, Subway tapped Ruder Finn to shift its appeal to target Millennial and Gen Z …
Instagram
The 2017 World Snow Polo Championship
The annual Snow Polo World Championship in Aspen, CO is a unique and iconic event. Given St. Regis'…
Instagram
mother!: Utilizing Mystery to Drive Conversation on Social
The film mother! was designed to get people talking, whether or not they loved or hated it, which m…