Our goal was to leverage artistic content creators, an Instagram influencer, blogs, and USA Today pre-roll video ads to deliver engaging, sales-driven content - some of which was produced using the new Gear360 camera. Our main KPI was Gear 360 sales.
- Count down the days to the Gear 360 launch, driving traffic to Verizon's product detail page by activating a national promotion of 'Buy GS8 or GS8+ and get Gear 360 for $49'.
- Tease the promotion with 8-12 exciting countdown montages and animated messages featured across platforms that set the internet abuzz and intrigue consumers.
- Work with Instagram influencers to produce unique countdown videos and slideshows that help build the anticipation. Supply some with Gear 360 cameras so that they are able to film their countdown/content. Posts had to include some type of promotional language and CTA (Buy GS8 or GS8+ and get Gear 360 for $49) and link to Gear 360 product detail page on Verizon.com.
- Identify the right Social Media personalities that leverage their reach by sharing original content.
Lead Influencer Performance -
1,209,502 Total Impressions
47,600 Total Likes
2,397 Total Post Saves
52,600 Total Engagements
932 Clicks to PDP
The Samsung Gear 360 was sold out within 48 hours of Renny's post.
Comments Like "Most straight up and humurous ad ever," "Best Ad I've ever seen," "Best Samsung Ad ever," "I love Samsung! Way to go #Samsung360Gear," etc.
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