THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

From the 10th Annual Shorty Awards Most Creative use of Technology

This award honors the most innovative integration of technology in a marketing campaign. Examples of technology integrations may include use of public APIs, facial recognition, data manipulation and augmented reality.

See previous winners and honorees here.

Winner

Creative use of Technology
winner
Pop Your Bubble: The Anti-Algorithm
In 2017, America was deeply divided. Social media was supposed to be connecting us, but many people…

Finalists

Creative use of Technology
finalist
gold honor
audience honor
Meet Vee
With voice assistants from Amazon and Google entering homes at breakneck speeds, VaynerMedia saw an…
Creative use of Technology
finalist
silver honor
SeekDeeper
We wanted to get on the radar of young, tech-savvy travelers by using nontraditional means, driven …
Creative use of Technology
finalist
bronze honor
Mr. Robot: Ecoin
USA Network's award-winning series Mr. Robot has become a cultural phenomenon, resonating with fans…
Creative use of Technology
finalist
Excedrin Works
America's 38 million migraine sufferers experience symptoms that interfere with every day – nausea,…
Creative use of Technology
finalist
Mashable Reels
Video, be it onsite or distributed, has changed how publishers develop content — and vertical video…

Nominees

Creative use of Technology
Archer P.I. App
Archer, P.I. is an Augmented Reality app designed to interface directly with the TV show, allowing…
Creative use of Technology
Being Jose Mourinho
Our goal was to reach 10 million football fans in Europe, and position our game, Top Eleven, as the…
Creative use of Technology
COSMEDIX CROWD
In the first integrated influencer marketing campaign of its kind, COSMEDIX decided to flip the tra…
Creative use of Technology
DFW's Interactive Touchscreen Program
DFW launched its terminal touchscreen program in 2011. With its growing popularity and demand to go…
Creative use of Technology
Degree Men Puts Viewers On The Court With Steph Curry
With a known quantity like NBA superstar Stephen Curry, how do you continue to surprise and delight…
Creative use of Technology
FX Scene Stealer
Why just watch your favorite FX shows, when you could be a part of one! At San Diego Comic-Con 2017…
Creative use of Technology
Hotel Drone Dash
Dedicated to cutting through the clutter online, Marriott International's real-time marketing comm…
Creative use of Technology
Local Selects
Despite PayPal's high awareness and 210 million active users, less than 10% actually choose PayPal …
Creative use of Technology
Mr. Robot: Daily Five/Nine
USA Network's award-winning series Mr. Robot has become a cultural phenomenon, inspiring immediate …
Creative use of Technology
NBC Left Field, "Field Phone"
While NBC Left Field is focused on digital distribution, we also wanted to honor our company's leg…
Creative use of Technology
Samsung Gear 360 Launch
Our goal was to leverage artistic content creators, an Instagram influencer, blogs, and USA Today p…
Creative use of Technology
Sonos 'Groove Is In The Home'
Our objective was to create an impactful and unexpected conversation around the launch of the first…
Creative use of Technology
USAA Flyover
The pregame flyover is a long held tradition before many sporting games, most notably NFL games dur…