13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications.

From the 10th Annual Shorty Awards

DFW's Interactive Touchscreen Program

Entered in Creative use of Technology

About this entry

DFW launched its terminal touchscreen program in 2011. With its growing popularity and demand to go digital, the program has received over 5 million interactions. In September 2017, DFW International Airport launched it's new and enhanced information terminal touch screens throughout its terminals. The new design adopted an entirely different format and also implemented the new DFW branding.

With these touch screens, customers can browse from over 200 shops, restaurants, airlines & services.

Something very unique about the newest touch screens is the custom integration of DFW's large interactive map, providing turn-by-turn directions, photos of products and food, and menus to browse to help make customers make their next decision. With this innovative design, these screens provide a personal experience for each traveler.

Customers can also view the screens in over 7 languages and for accessibility, the screens are also designed to lower for those in wheelchair assistance.

Why does this entry deserve to win?

Before the launch of the new touch screens, the design and format was mediocre, though it filled the need for the customer. Since the launch of the new format and design, the touch screens have received over 1 million interactions, with not even a full year complete. Customer feedback has been positive and well-received and Airport Ambassadors have now shifted to using these screens to assist them when helping customers.

As digital is now taking over print, these screens have paved the way.


The new implemented design has generated over a million interactions in just one quarter and has received an overall positive customer feedback.


Produced by

Dallas Fort Worth International Airport

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