13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications.

From the 10th Annual Shorty Awards

Being Jose Mourinho

Gold Distinction in Games

Entered in Creative use of Technology

About this entry

Our goal was to reach 10 million football fans in Europe, and position our game, Top Eleven, as the closest thing to being a football manager.

Why does this entry deserve to win?

Most football fans think they could manage a team better than its manager. But do they understand what this really means? We decided to show them.


Our video was viewed more than 15 million times across channels. We earned tons of media coverage. And, the last but not the least, we had more than more than 2M new installs during the start of the football season.


Video for Being Jose Mourinho

Produced by



Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

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