THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!
From the 10th Annual Shorty Awards

Being Jose Mourinho

Gold Honor in Games

Entered in Creative use of Technology

Objectives

Our goal was to reach 10 million football fans in Europe, and position our game, Top Eleven, as the closest thing to being a football manager.

Strategy and Execution

Most football fans think they could manage a team better than its manager. But do they understand what this really means? We decided to show them.

Results

Our video was viewed more than 15 million times across channels. We earned tons of media coverage. And, the last but not the least, we had more than more than 2M new installs during the start of the football season.

Media

Video for Being Jose Mourinho

Entrant Company / Organization Name

Nordeus

Links

Entry Credits