13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications.

From the 10th Annual Shorty Awards

FX Scene Stealer

Entered in Creative use of Technology

About this entry

Why just watch your favorite FX shows, when you could be a part of one! At San Diego Comic-Con 2017, fans were able to insert themselves into a memorable scene from an FX original, act alongside the stars, and share their award-worthy performance across social media. The goal was to create a memorable experience a and leave fans with a personalized takeaway souvenir.

Why does this entry deserve to win?

FX partnered with STN digital to create a custom green screen experience for all the lucky fans at Comic Con San Diego. Building a complete and fully enclosed structure, FX was able to set the stage for the fans to become stars. Using innovative augmented reality technology, fans were digitally "rotoscoped" into scenes alongside their favorite FX characters, and then were encouraged to share their award-worthy performances on social media, with videos being sent in minutes.


Over the four-day event, 1,158 videos were captured and fans shared their positive experiences at Comic-Con as well as on social platforms.


Video for FX Scene Stealer

Produced by

FX Networks, STN Digital

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

winners have been announced. follow us to see who won!