THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

From the 9th Annual Shorty Awards Most Creative use of Technology

This award honors the most innovative integration of technology in a marketing campaign. Examples of technology integrations may include use of public APIs, facial recognition, data manipulation and augmented reality.

See previous winners and honorees here.

Nominees

#MeganeExperience
Data catching on cars with the Renault #MeganeExperience. To promote the new Megane, Renault launch…
Carnival Vista Effect - 360 Video with Zach King
Give consumers a one-of-a-kind tour of the all-new Carnival Vista by developing and designing a tru…
finalist
Change Perspective
In the past several years, mobile video has exposed a decades old problem of police violence agains…
Denny’s Pancake Live
Years ago we brought to life Denny's most iconic dish with the web series The Grand Slams, working …
finalist
audience honor
Expedia Dream Adventures
Expedia.com®, one of the world's largest full service online travel sites*, launched a first-of-its…
finalist
Honey Maid | Wholesome Button
In 2014, Weber Shandwick alongside the brand and advertising creative partner agency Droga5 first l…
finalist
Kidsbook
Itaú Bank, the largest privately-held financial institution in Latin America, believes that educati…
Meet Insomnobot-3000, Your New Best Friend
No matter how comfortable your mattress is, some nights it's still impossible to fall asleep. Wheth…
Mucinex: Mr. Mucus Talks Back
Cold and flu season descends upon millions of Americans between October and March and, for six mont…
Patrón Cocktail Lab — the intelligent cocktail recommendation platform
ChallengePatrón enjoys tremendous brand equity and dominates the ultra-premium tequila market — 7 o…
Qantas Out of Office
For many corporate employees, receiving a boring Out of Office automatic response is a daily occurr…
T-Mobile's Underwater Unboxing
Another 'unboxing' video ... big deal, right? A quick search for 'unboxing the Galaxy S7' and you'l…
winner
The Sound of Priceless
For the first time in 71 years, the Chicago Cubs were headed for the World Series.As a sponsor of M…
ThinkPad Torture Test with Rahzel
The request was simple, take the rough, tough Lenovo ThinkPad X1 Yoga Laptop and prove just how dur…
finalist
Twitch Plays Nuketown
Every year, Activision releases a new installment of its hugely popular gaming franchise, Call of D…
Westworld’s Concierge Chatbot: Aeden
How would you interact with an A.I.? That's the question at the heart of Season 1 of HBO's Westworl…
Xbox Quantum Break – Mobile with Motion
The 3rd-person shooter space has continued to generate similar games and the category itself has be…
YARN
YARNs are tiny videos taken from movies, tv shows, and music videos. YARNs are used in social media…