THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

From the 9th Annual Shorty Awards Most Creative use of Technology

This award honors the most innovative integration of technology in a marketing campaign. Examples of technology integrations may include use of public APIs, facial recognition, data manipulation and augmented reality.

See previous winners and honorees here.

Winner

Creative use of Technology
winner
The Sound of Priceless
For the first time in 71 years, the Chicago Cubs were headed for the World Series.As a sponsor of M…

Finalists

Creative use of Technology
finalist
Change Perspective
In the past several years, mobile video has exposed a decades old problem of police violence agains…
Creative use of Technology
finalist
audience honor
Expedia Dream Adventures
Expedia.com®, one of the world's largest full service online travel sites*, launched a first-of-its…
Creative use of Technology
finalist
Honey Maid | Wholesome Button
In 2014, Weber Shandwick alongside the brand and advertising creative partner agency Droga5 first l…
Creative use of Technology
finalist
Kidsbook
Itaú Bank, the largest privately-held financial institution in Latin America, believes that educati…
Creative use of Technology
finalist
Twitch Plays Nuketown
Every year, Activision releases a new installment of its hugely popular gaming franchise, Call of D…

Nominees

Creative use of Technology
#MeganeExperience
Data catching on cars with the Renault #MeganeExperience. To promote the new Megane, Renault launch…
Creative use of Technology
Carnival Vista Effect - 360 Video with Zach King
Give consumers a one-of-a-kind tour of the all-new Carnival Vista by developing and designing a tru…
Creative use of Technology
Denny’s Pancake Live
Years ago we brought to life Denny's most iconic dish with the web series The Grand Slams, working …
Creative use of Technology
Meet Insomnobot-3000, Your New Best Friend
No matter how comfortable your mattress is, some nights it's still impossible to fall asleep. Wheth…
Creative use of Technology
Mucinex: Mr. Mucus Talks Back
Cold and flu season descends upon millions of Americans between October and March and, for six mont…
Creative use of Technology
Patrón Cocktail Lab — the intelligent cocktail recommendation platform
ChallengePatrón enjoys tremendous brand equity and dominates the ultra-premium tequila market — 7 o…
Creative use of Technology
Qantas Out of Office
For many corporate employees, receiving a boring Out of Office automatic response is a daily occurr…
Creative use of Technology
T-Mobile's Underwater Unboxing
Another 'unboxing' video ... big deal, right? A quick search for 'unboxing the Galaxy S7' and you'l…
Creative use of Technology
ThinkPad Torture Test with Rahzel
The request was simple, take the rough, tough Lenovo ThinkPad X1 Yoga Laptop and prove just how dur…
Creative use of Technology
Westworld’s Concierge Chatbot: Aeden
How would you interact with an A.I.? That's the question at the heart of Season 1 of HBO's Westworl…
Creative use of Technology
Xbox Quantum Break – Mobile with Motion
The 3rd-person shooter space has continued to generate similar games and the category itself has be…
Creative use of Technology
YARN
YARNs are tiny videos taken from movies, tv shows, and music videos. YARNs are used in social media…