THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign NEW! Campaign by Diverse-Owned Businesses NEW! Global Campaign Integrated Campaign Launch Campaign NEW! Local Campaign Mobile Campaign Multi-Platform Campaign Rebrand Campaign NEW! Regional Campaign NEW! Social Good Campaign

Content and Media

Blog & Micro-blog Branded Content Branded Series Clapback Contest or Promotion Data Visualization Email NEW! Emojis Filter/Lens Hashtag Meme & GIFs NEW! Micro-site NEW! Native Advertising Single Post or Activation User-Generated Content Voice

Design

Animation Art Direction Brand Identity Brand Redesign Graphic Art Images Sound NEW! UX/UI Visual Effects

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Family and Parenting Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Emerging Platform Partnership Facebook Partnership Instagram Partnership Multi-Platform Partnership TikTok Partnership Twitter Patnership YouTube Partnership

Metaverse

Artificial Intelligence Extended Reality NEW! Immersive Interactive Content NEW! NFTs NEW!

Overall Presence

Facebook Presence Instagram Presence Instant Message Presence NEW! LinkedIn Presence Multi-Platform Presence Other Platform Presence NEW! TikTok Presence Twitter Presence YouTube Presence

Single Platform

Facebook Instagram LinkedIn Other Platform NEW! TikTok Twitter YouTube

Strategy & Engagement

Brand Partnership NEW! Call to Action Chatbots Community Management Creative Use of Technology Customer Service Earned Media NEW! Employee Engagement Event & Experiential NEW! Fundraising Gamification Globalization Humor Innovative Media Buying Strategy NEW! Insights & Trends Integration with Live Television LGBTQ Community Engagement Localization Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring NEW! Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response Search NEW! Shopping Storytelling Takeovers

Podcast

Art & Culture Podcast NEW! Branded Podcast Comedy Podcast NEW! News & Politics Podcast NEW! Other Podcast Genres NEW! Podcast Mini Series Science & Technology Podcast NEW! Sports & Health Podcast NEW! True Crime & Documentary Podcast NEW!

Video

360 Video Animal Video NEW! Comedy Video Dance Video NEW! Featurette or Behind The Scenes Video NEW! Instructional Video Live Event Coverage Live Video Long Form Video Medium-Length Video Product Feature Video NEW! Short Form Video Stories Unboxing Video NEW! Vertical Video Video Ad Video Series NEW!

From the 9th Annual Shorty Awards Most Creative use of Technology

This award honors the most innovative integration of technology in a marketing campaign. Examples of technology integrations may include use of public APIs, facial recognition, data manipulation and augmented reality.

See previous winners and honorees here.

Winner

Creative use of Technology
winner
The Sound of Priceless
For the first time in 71 years, the Chicago Cubs were headed for the World Series.As a sponsor of M…

Finalists

Creative use of Technology
finalist
Change Perspective
In the past several years, mobile video has exposed a decades old problem of police violence agains…
Creative use of Technology
finalist
audience honor
Expedia Dream Adventures
Expedia.com®, one of the world's largest full service online travel sites*, launched a first-of-its…
Creative use of Technology
finalist
Honey Maid | Wholesome Button
In 2014, Weber Shandwick alongside the brand and advertising creative partner agency Droga5 first l…
Creative use of Technology
finalist
Kidsbook
Itaú Bank, the largest privately-held financial institution in Latin America, believes that educati…
Creative use of Technology
finalist
Twitch Plays Nuketown
Every year, Activision releases a new installment of its hugely popular gaming franchise, Call of D…

Nominees

Creative use of Technology
#MeganeExperience
Data catching on cars with the Renault #MeganeExperience. To promote the new Megane, Renault launch…
Creative use of Technology
Carnival Vista Effect - 360 Video with Zach King
Give consumers a one-of-a-kind tour of the all-new Carnival Vista by developing and designing a tru…
Creative use of Technology
finalist
Change Perspective
In the past several years, mobile video has exposed a decades old problem of police violence agains…
Creative use of Technology
Denny’s Pancake Live
Years ago we brought to life Denny's most iconic dish with the web series The Grand Slams, working …
Creative use of Technology
finalist
audience honor
Expedia Dream Adventures
Expedia.com®, one of the world's largest full service online travel sites*, launched a first-of-its…
Creative use of Technology
finalist
Honey Maid | Wholesome Button
In 2014, Weber Shandwick alongside the brand and advertising creative partner agency Droga5 first l…
Creative use of Technology
finalist
Kidsbook
Itaú Bank, the largest privately-held financial institution in Latin America, believes that educati…
Creative use of Technology
Meet Insomnobot-3000, Your New Best Friend
No matter how comfortable your mattress is, some nights it's still impossible to fall asleep. Wheth…
Creative use of Technology
Mucinex: Mr. Mucus Talks Back
Cold and flu season descends upon millions of Americans between October and March and, for six mont…
Creative use of Technology
Patrón Cocktail Lab — the intelligent cocktail recommendation platform
ChallengePatrón enjoys tremendous brand equity and dominates the ultra-premium tequila market — 7 o…
Creative use of Technology
Qantas Out of Office
For many corporate employees, receiving a boring Out of Office automatic response is a daily occurr…
Creative use of Technology
T-Mobile's Underwater Unboxing
Another 'unboxing' video ... big deal, right? A quick search for 'unboxing the Galaxy S7' and you'l…
Creative use of Technology
winner
The Sound of Priceless
For the first time in 71 years, the Chicago Cubs were headed for the World Series.As a sponsor of M…
Creative use of Technology
ThinkPad Torture Test with Rahzel
The request was simple, take the rough, tough Lenovo ThinkPad X1 Yoga Laptop and prove just how dur…
Creative use of Technology
finalist
Twitch Plays Nuketown
Every year, Activision releases a new installment of its hugely popular gaming franchise, Call of D…
Creative use of Technology
Westworld’s Concierge Chatbot: Aeden
How would you interact with an A.I.? That's the question at the heart of Season 1 of HBO's Westworl…
Creative use of Technology
Xbox Quantum Break – Mobile with Motion
The 3rd-person shooter space has continued to generate similar games and the category itself has be…
Creative use of Technology
YARN
YARNs are tiny videos taken from movies, tv shows, and music videos. YARNs are used in social media…