ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

From the 9th Annual Shorty Awards

ThinkPad Torture Test with Rahzel

Entered in Creative use of Technology

About this entry

The request was simple, take the rough, tough Lenovo ThinkPad X1 Yoga Laptop and prove just how durable it really is.

So naturally we beat up a Laptop. To the Beat. We took the rough, tough Lenovo ThinkPad X1 Yoga Laptop. Added the Godfather of Noise: Rahzel. And tossed in 7 extreme torture tests and an original beatbox track by Rahzel. In the end, we had a music video and product demo in one.

Why does this entry deserve to win?

To do this, we narrowed our focus onto 7 extreme torture tests. We worked with Rahzel to come up with a base track for the entire video, as well as all the sound effects for each torture test. Once we had the track, we put the laptop to work, putting it through extreme torture while the track played. The final video lived cross-platforms with a variety of extensions to surround it.

First, we teased the content on social with images of the beat up laptop and asked our audience to "Guess what happened". We chose the best answers and created Gifs of those responses to share back with our audience.

Then we created a video of Rahzel receiving the beat-up laptop and turning it on. Once he did, you heard the base track playing and we teased that the final video was coming.

Lastly, we posted the final video to social so our audience could see the end product, along with behind the scenes footage.

Results

In the end, we reached close to 2.6M people and had approximately 1M in reactions, comments and shares. This video was the first of its kind for their internet decision maker community and based on the results, it was certainly well recieved.

Media

Video for ThinkPad Torture Test with Rahzel

Produced by

Erwin Penland, Lenovo

Links

Entry Credits