ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

From the 9th Annual Shorty Awards

Expedia Dream Adventures

Finalist in Creative use of Technology

Audience Honor in Creative use of Technology

About this entry

Expedia.com®, one of the world's largest full service online travel sites*, launched a first-of-its-kind, immersive virtual reality (VR) campaign in March 2016 to raise awareness and drive donations for St. Jude Children's Research Hospital. Expedia leveraged VR technology to capture the dream adventures of four special kids fighting cancer at St. Jude, and brought an incredible travel experience directly to their hospital in Memphis.

As a long-standing partner of St. Jude, the "Expedia Dream Adventures" campaign supports Expedia's commitment to leveraging its global reach to benefit the institution. Individual contributors primarily cover the $2.2 million daily operating cost for St. Jude. Thanks to generous supporters and the dedication of partners like Expedia, families never receive a bill from St. Jude for treatment, travel, housing or food –because all a family should worry about is helping their child live.

The campaign also supports the Expedia mission, which is to bring the power of travel to as many people around the world as possible.

Why does this entry deserve to win?

Expedia asked four kids at St. Jude Children's Research Hospital in Memphis to share the travel adventure of their dreams. These ranged from playing with monkeys and running with horses to digging for dinosaurs and swimming in the sea.

Working alongside 180LA, Expedia dispatched a team of employees, each armed with a 360° camera and live-streaming technology, to Argentina, Miami and Playa del Carmen, Mexico. In order to create a truly immersive travel experience that made each child feel transported from their hospital room, the team projected live, 360o footage on the walls, floor and ceiling of a four-wall virtual reality installation at the hospital, bringing their travel dreams to life.

Each child was completely surrounded by beautiful imagery, and fully enveloped in their dream experience. The installation "transported" the children to Cordoba and Talampaya Park in Argentina, Monkey Jungle in Florida and the Great Maya Reef in Mexico. Through technology, the children experienced the locations' natural wonders – from fossils to colorful sea-life to wily monkeys – in real time. Expedia employees whose own lives have been affected by serious illnesses were on location as personal tour guides to show the kids the sites.

Results

By leveraging innovative technology, Expedia was able to bring truly unique travel experiences to the kids of St. Jude. Each child was able to explore, direct the actions of the on-site trekker and immerse themselves in the virtual travel adventure. This also marked the first time that 360o filming, projection mapping and live streaming technology were used together.

ALSAC, the fundraising and awareness organization for St. Jude Children's Research Hospital®, awarded Expedia.com the "Spirit of St. Jude Award for Innovation" honor in recognition of the "Expedia Dream Adventures campaign." Every year the ALSAC/St. Jude Boards of Directors and Governors honors outstanding volunteers, donors, organizations and corporate partners from across the country for their support and commitment to the lifesaving mission of St. Jude.

Expedia is also continuing to leverage the campaign to encourage customers to donate their Expedia+ points directly to the hospital. Expedia+ rewards program confers points to travelers based on each flight, hotel, car or activity they book across Expedia. Typically, Expedia+ points can be redeemed for travel. Now, Expedia+ points can be converted to a monetary value.

Media

Video for Expedia Dream Adventures

Produced by

Expedia, 180LA, All360 Media, Pixel Rain

Links