ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

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Self-Defined (Social Campaigns)

Self-Defined

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Twitch

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2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

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Animation

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Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

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Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

From the 9th Annual Shorty Awards

Meet Insomnobot-3000, Your New Best Friend

Entered in Creative use of Technology

About this entry

No matter how comfortable your mattress is, some nights it's still impossible to fall asleep. Whether you stayed up late binging on Netflix, tried to get to inbox zero, or gulped down coffee at 4pm, insomnia is real. It's easy for the loneliness to set in at 1am when it feels like the rest of the world is already sound asleep. Casper wanted to provide instant friendship in the middle of the night.

Why does this entry deserve to win?

Insomnobot-3000 is the world's first bot that's only available to chat between 11pm - 5am — the time when you can't sleep and all of your friends have already turned their phone on silent for the night. The bot was programmed to sound like a real person and can talk to you about almost anything. Ask it about its weekend plans or discuss the virtues of the midnight snack. Like anyone trying to hold a conversation in the middle of the night, it's easily distracted and has a tendency to steer the conversation towards its own interests. Perfect for those who can be a bit shy. We wanted the bot to sound as human as possible — someone you can confide in and treat as a fast friend. We conducted extensive user testing to find out what people wanted to talk about at night and narrowed in on popular topics like Stranger Things, favorite throwback reruns, and not surprisingly, pizza.

Results

Insomnobot-3000 was featured in more than 30 outlets including Refinery29, New York Mag, Inc., Elite Daily, Venture Beat, CNET, Trend Hunter, Digiday, Lifehacker, R/GA FutureVision, Cool Hunting, PSFK, Digital Arts, Springwise, and American Genius. It aired on CBS news in 8 major markets, was applauded in the CMO's Guide to Chatbots on Adage, and was included in "3 Examples of Tech Marketing We Wish We Thought of First." Screenshots of funny conversations with Insomnobot filled newsfeeds, and users continue to text Insomnobot night after night.

Media

Produced by

Casper

Link

Entry Credits