Data catching on cars with the Renault #MeganeExperience.
To promote the new Megane, Renault launches #MeganeExperience, an experience based on a simple idea: "live automobiles sensations for real" and according to the new TV Spot's base line : "Activate your sensations". The objective with the #MeganeExperience was to demonstrate the real sensations that drivers could felt while driving the new Megane.
The TV spot Renault MEGANE showed scientists trying to understand the effects of driving on the driver, with a final promise: "Activate your Sensations". Renault has taken up the challenge and offered to its drivers to make it "In Real Life".
To do so, Renault created #MeganeExperience an interactive experience using test drive data which give an IRL meaning to the whole Renault Megane Experience campaign and which setted up a data collection system, embedded in cars in order to describe what one feels when driving. We analyzed and merged the data obtained from the car and the drivers. The test drives can be viewed on data.nouvellemegane.renault.fr
When you viewed a test drive, you saw real time data from the car and the driver. We created a specific architecture for the front and back end in order to enable the user to switch to another test driver at any time based on the emotions he wants to see.
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