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12th Annual Shorty Awards Categories

You may vote for each nominee once per day, every day until February 20th, 2020.
The regular deadline for brands & organizations to enter their work is on February 6th, 2020!


Honoring the most notable and viral influencers and creators from 2020. See below for official categories.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

From the 11th Annual Shorty Awards

13 Reasons Why - Finstagrams

Finalist in Organic Promotion

Entered in Instagram

About this entry

Coming off one of the most engaging season 1 campaigns in the history of streaming, we were posed with a simple challenge: how do we double down on mobilizing our massive fanbase in a way that's truly unique? The answer: tap into our audience, teenagers, behavior to create secret Instagram accounts called Finstas to develop a truly unique experience designed for the natural consumption habits of our viewers.

Why does this entry deserve to win?

We crafted 11 unique and robust accounts that brought each fan favorite character to life through carefully curated in-tone photos, captions, and IG stories from a special shoot with talent. Each account was filled over a few months to accurately mimic a timeline of events as if our characters were posting in real-time and knowing that it's now common practice for 16-18 year olds to archive old photos, our accounts maintained the average of 20-25 photos in feed. Every feed was filled with easter eggs, every post alluded to something in the series from Season 1 or teased the upcoming events of Season 2 and was unlocked in a unique way to drive maximum followers our way.


The 11 finstas we unlocked have seen an amazing 3.6M cumulative followers, over 2M total engagements, and over 1.4M IG story views - all without any paid media support or account verification - making this a truly fan owned inititative.


Video for 13 Reasons Why - Finstagrams

Produced by, Netflix


Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

the REGULAR deadline FOR BRANDS AND ORGANIZATIONS to enter the shorty awards is on thursday, FEB 6TH.