13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications. The regular deadline is on February 4th, 2020.

By Campaign
By Design
By Industry
By Overall Presence
Campaign by Platform
Content and Media
Influencer & Celebrity Brand Partnership
Strategy & Engagement
Video by Platform
Video Content
Virtual
Websites & Apps

From the 11th Annual Shorty Awards Best Organic Promotion

This award honors the most effective organic promotion strategies and marketing campaigns across various social and digital platforms.

See previous winners and honorees here.

Winner

Organic Promotion
winner
audience
End Family Fire
8 kids are injured or killed each day by "family fire," a shooting involving an improperly stored or misused gun found in the home which results in death or injury. These incidents are tragic – and preventable. In 2018, the Brady Center to Prevent Gun Violence and the Ad Council joined forces for the first-ever campaign to tackle this issue…

Finalists

Organic Promotion
finalist
#Romanovs100: 4,000 photos. 4 social networks. 1 family.
The Romanovs were pioneers of photography — in the early 20th century they owned the world's first portable Kodak cameras and captured almost every meaningful event in their lives.On July 17, 1918, the last Tsar of the Russian Empire, Nicholas Romanov, was executed with his wife and five children by the Bolsheviks. To pay tribute to the family, we…
Organic Promotion
finalist
13 Reasons Why - Finstagrams
Coming off one of the most engaging season 1 campaigns in the history of streaming, we were posed with a simple challenge: how do we double down on mobilizing our massive fanbase in a way that's truly unique? The answer: tap into our audience, teenagers, behavior to create secret Instagram accounts called Finstas to develop a truly unique experien…
Organic Promotion
finalist
AT&T Hello Lab Presents "Guilty Party"
Long gone are the days of passive consumption and primetime tune-in—we've officially surpassed the tipping point wherein audiences require a second screen and sanctioned hashtag while watching their favorite shows.Building on its long history of fostering connection, and its new role as an entertainment brand, AT&T challenged us to create the futu…
Organic Promotion
finalist
Impractical Jokers Staten Island Museum
The Impractical Jokers are the kings of the truTV castle, a monster hit, our longest running series, #1 on truTV and #1 in its timeslot for 18-34 and 18-49 demographics. The Jokers amassed a loyal and passionate following online, with +4.4 million fans across social platforms and more than 6 million online video views per week.These four lifelong …
Organic Promotion
finalist
Venom's Twitter Moments
Sony Pictures partnered with social agency Fullscreen to build trust between the Venom movie and the core comic and Marvel fandoms ahead of the movie's release.The campaign's goals were to: Build the core fan relationship by displaying a deep understanding of the IP Create a positive change in movie sentiment by generating in-world conversationAmp…

Nominees

Organic Promotion
#justiceprevailed
Our client, Dr. Steven Anagnost, finally received justice after being wrongly accused by the Oklahoma Medical Board for malpractice and receiving illegal compensation from medical device companies. In 2015, the Oklahoma Medical Board dropped its investigation and settled its case with Dr. Anagnost. The Oklahoma Medical Board is currently being reformed by t…
Organic Promotion
AT&T Hello Lab Presents "The Bright Fight"
It's easy to see why, for some, the world is feeling like a pretty dark place. With more information available than ever before, it's hard to understand how we as individuals can make a difference.We wanted to remind young consumers of their power to make a difference by educating and enabling action. All with the help of products and services by AT&T. Easy…
Organic Promotion
Chipotle Superfan Stickers
Chipotle's primary goal on social is to drive advocacy and connect to culture. Our challenge was to shift the conversation around the brand by getting Chipotle's most avid fans to organically share their love on social media.
Organic Promotion
Gringophobia
EF Englishlive is one of the largest online English school in the world. The goal of the campaign was to show the public there is no "miracle" as to learning the English language in that, in order to truly learn it, it is necessary to really study in a real online school with native teachers and specialists. That demands time and dedication, without magic f…
Organic Promotion
Impractical Jokers Block Party
This summer, truTV and the Impractical Jokers helped super fans level up for Comic Con. This year's mission: fuel fan excitement with interactive content, inspire massive social sharing, reach millions, and throw a really great party!The Impractical Jokers are the stars of our longest running series, a monster hit throughout its run, #1 on our network and t…
Organic Promotion
Prime Student #DoU
Fuse was tasked with creating a back to school campaign on Instagram for Amazon Prime Student, which is a Prime membership for college students at half the cost of regular Prime.The campaign was focused on the following key objectives: Drive college students to sign up for Amazon Prime Student Educate college students about Prime Student membership and the …
Organic Promotion
Virtual Album Release Party with Ariana
As Ariana Grande and her teams at SB Projects & Republic Records strategized for the midnight release of her #1 album, Sweetener, they strove to create an additional tall order: an intimate moment between her and her most loyal supporters. As well as driving awareness for the new album, the goal wasn't just about publicity but rather to create an authentic…
Organic Promotion
Willdabeast
The JBL Boombox already had significant buzz. Why? Because the JBL Boombox brings the noise louder and longer than any other portable speaker on the market. But, we believed the buzz went beyond its capabilities, which is why we proactively went to JBL with a social awareness campaign. We believed the JBL Boombox was a product unique enough to work its way …

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

the Regular entry deadline is on February 4th, 2021.