ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

From the 11th Annual Shorty Awards Best Organic Promotion

This award honors the most effective organic promotion strategies and marketing campaigns across various social and digital platforms.

See previous winners and honorees here.

Finalists

finalist
#Romanovs100: 4,000 photos. 4 social networks. 1 family.
The Romanovs were pioneers of photography — in the early 20th century they owned the world's first portable Kodak cameras and captured almost every meaningful event in their lives.On July 17, 1918, the last Tsar of the Russian Empire, Nicholas Romanov, was executed with his wife and five children by the Bolsheviks. To pay tribute to the family, we…
finalist
13 Reasons Why - Finstagrams
Coming off one of the most engaging season 1 campaigns in the history of streaming, we were posed with a simple challenge: how do we double down on mobilizing our massive fanbase in a way that's truly unique? The answer: tap into our audience, teenagers, behavior to create secret Instagram accounts called Finstas to develop a truly unique experien…
finalist
AT&T Hello Lab Presents "Guilty Party"
Long gone are the days of passive consumption and primetime tune-in—we've officially surpassed the tipping point wherein audiences require a second screen and sanctioned hashtag while watching their favorite shows.Building on its long history of fostering connection, and its new role as an entertainment brand, AT&T challenged us to create the futu…
finalist
Impractical Jokers Staten Island Museum
The Impractical Jokers are the kings of the truTV castle, a monster hit, our longest running series, #1 on truTV and #1 in its timeslot for 18-34 and 18-49 demographics. The Jokers amassed a loyal and passionate following online, with +4.4 million fans across social platforms and more than 6 million online video views per week.These four lifelong …
finalist
Venom's Twitter Moments
Sony Pictures partnered with social agency Fullscreen to build trust between the Venom movie and the core comic and Marvel fandoms ahead of the movie's release.The campaign's goals were to: Build the core fan relationship by displaying a deep understanding of the IP Create a positive change in movie sentiment by generating in-world conversationAmp…

Nominees

#justiceprevailed
Our client, Dr. Steven Anagnost, finally received justice after being wrongly accused by the Oklahoma Medical Board for malpractice and receiving illegal compensation from medical device companies. In 2015, the Oklahoma Medical Board dropped its investigation and settled its case with Dr. Anagnost. The Oklahoma Medical Board is currently being reformed by t…
AT&T Hello Lab Presents "The Bright Fight"
It's easy to see why, for some, the world is feeling like a pretty dark place. With more information available than ever before, it's hard to understand how we as individuals can make a difference.We wanted to remind young consumers of their power to make a difference by educating and enabling action. All with the help of products and services by AT&T. Easy…
Chipotle Superfan Stickers
Chipotle's primary goal on social is to drive advocacy and connect to culture. Our challenge was to shift the conversation around the brand by getting Chipotle's most avid fans to organically share their love on social media.
Gringophobia
EF Englishlive is one of the largest online English school in the world. The goal of the campaign was to show the public there is no "miracle" as to learning the English language in that, in order to truly learn it, it is necessary to really study in a real online school with native teachers and specialists. That demands time and dedication, without magic f…
Impractical Jokers Block Party
This summer, truTV and the Impractical Jokers helped super fans level up for Comic Con. This year's mission: fuel fan excitement with interactive content, inspire massive social sharing, reach millions, and throw a really great party!The Impractical Jokers are the stars of our longest running series, a monster hit throughout its run, #1 on our network and t…
Prime Student #DoU
Fuse was tasked with creating a back to school campaign on Instagram for Amazon Prime Student, which is a Prime membership for college students at half the cost of regular Prime.The campaign was focused on the following key objectives: Drive college students to sign up for Amazon Prime Student Educate college students about Prime Student membership and the …
Virtual Album Release Party with Ariana
As Ariana Grande and her teams at SB Projects & Republic Records strategized for the midnight release of her #1 album, Sweetener, they strove to create an additional tall order: an intimate moment between her and her most loyal supporters. As well as driving awareness for the new album, the goal wasn't just about publicity but rather to create an authentic…
Willdabeast
The JBL Boombox already had significant buzz. Why? Because the JBL Boombox brings the noise louder and longer than any other portable speaker on the market. But, we believed the buzz went beyond its capabilities, which is why we proactively went to JBL with a social awareness campaign. We believed the JBL Boombox was a product unique enough to work its way …