THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

By Campaign

Campaign by a Black-Owned Business Campaign by a Latinx/Hispanic-Owned Business Campaign by a LGBTQ+ Owned Business Campaign by a Native/Indigenous-Owned Business Campaign by a Woman-Owned Business Campaign by an Asian-Owned Business Corporate Social Responsibility Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Platform Campaign On a Shoestring Pro Bono Social Movement

By Cause

Activism Campaign Animal Rights & Welfare Arts & Culture Civic Engagement Clean Energy Clean Water & Sanitation Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Education Emergency Relief Environment Gender Equality Human Rights Humanitarian Aid Hunger & Food Insecurity Immigration & Refugees LGBTQ+ Mental Health Poverty Public Health Racial Equality Responsible Consumption & Production Social Justice Youth & Family

By Industry

Automotive Business to Business Education Entertainment Fashion and Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Nonprofit Restaurants Retail & E-Commerce Sports Technology

By Platform

Emerging Platform Facebook Instagram LinkedIn TikTok Twitch Twitter YouTube

Content and Strategy

Branded Content Branded Series Call to Action Community Management Contest or Promotion Creative Use of Technology Email & Newsletters Employee Engagement Fundraising Humor Infographics Live Events Meme and GIFs Micro-Influencer Strategy Paid and Amplification Podcast PSA Real Time Response Single Post Storytelling User Generated Content Video

Partnerships

Corporate-Community Influencer & Celebrity Media Partnership Nonprofit Partnership

Special Project

Special Project

Video Content

Animations Documentary Short Live Streaming Long Form Video Short Form Video Video Series Virtual Reality

From the 11th Annual Shorty Awards Best Organic Promotion

This award honors the most effective organic promotion strategies and marketing campaigns across various social and digital platforms.

See previous winners and honorees here.

Winner

Organic Promotion
winner
audience honor
End Family Fire
8 kids are injured or killed each day by "family fire," a shooting involving an improperly store…

Finalists

Organic Promotion
finalist
13 Reasons Why - Finstagrams
Coming off one of the most engaging season 1 campaigns in the history of streaming, we were posed w…
Organic Promotion
finalist
AT&T Hello Lab Presents "Guilty Party"
Long gone are the days of passive consumption and primetime tune-in—we've officially surpassed the …
Organic Promotion
finalist
Impractical Jokers Staten Island Museum
The Impractical Jokers are the kings of the truTV castle, a monster hit, our longest running series…
Organic Promotion
finalist
Venom's Twitter Moments
Sony Pictures partnered with social agency Fullscreen to build trust between the Venom movie and th…

Nominees

Organic Promotion
#justiceprevailed
Our client, Dr. Steven Anagnost, finally received justice after being wrongly accused by the Oklaho…
Organic Promotion
finalist
13 Reasons Why - Finstagrams
Coming off one of the most engaging season 1 campaigns in the history of streaming, we were posed w…
Organic Promotion
finalist
AT&T Hello Lab Presents "Guilty Party"
Long gone are the days of passive consumption and primetime tune-in—we've officially surpassed the …
Organic Promotion
AT&T Hello Lab Presents "The Bright Fight"
It's easy to see why, for some, the world is feeling like a pretty dark place. With more informatio…
Organic Promotion
Chipotle Superfan Stickers
Chipotle's primary goal on social is to drive advocacy and connect to culture. Our challenge was to…
Organic Promotion
winner
audience honor
End Family Fire
8 kids are injured or killed each day by "family fire," a shooting involving an improperly store…
Organic Promotion
Gringophobia
EF Englishlive is one of the largest online English school in the world. The goal of the campaign w…
Organic Promotion
Impractical Jokers Block Party
This summer, truTV and the Impractical Jokers helped super fans level up for Comic Con. This year's…
Organic Promotion
finalist
Impractical Jokers Staten Island Museum
The Impractical Jokers are the kings of the truTV castle, a monster hit, our longest running series…
Organic Promotion
Prime Student #DoU
Fuse was tasked with creating a back to school campaign on Instagram for Amazon Prime Student, whic…
Organic Promotion
finalist
Venom's Twitter Moments
Sony Pictures partnered with social agency Fullscreen to build trust between the Venom movie and th…
Organic Promotion
Virtual Album Release Party with Ariana
As Ariana Grande and her teams at SB Projects & Republic Records strategized for the midnight rele…
Organic Promotion
Willdabeast
The JBL Boombox already had significant buzz. Why? Because the JBL Boombox brings the noise louder …