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11th Annual Shorty Awards Categories


See below for official categories. Entries close and voting ends on February 21st, 2019 at 11:59pm ET.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

Impractical Jokers Staten Island Museum

Finalist in Organic Promotion

Objective

The Impractical Jokers are the kings of the truTV castle, a monster hit, our longest running series, #1 on truTV and #1 in its timeslot for 18-34 and 18-49 demographics. The Jokers amassed a loyal and passionate following online, with +4.4 million fans across social platforms and more than 6 million online video views per week.

These four lifelong buddies from Staten Island who grew up busting each other's chops for free got their own museum exhibit in July 2018! Impractical Jokers: Homecoming explores the story of the Jokers, whose hidden-camera, comedic show has become a pop culture phenomenon. The exhibition included original costumes, props and art, interactive installations, special interviews, behind-the-scenes secrets.

Strategy

Impractical Jokers: Homecoming explores the story of four longtime friends from Staten Island and how they became this pop culture phenomenon. Steeped in embarrassment and awkward situations that make us both laugh and cringe, the humor is built upon a foundation of trust and camaraderie amongst the four guys, James "Murr" Murray, Sal Vulcano, Brain "Q" Quinn, and Joe Gatto.

The Museum features original costumes, props and art created over the past seven seasons. Interactive displays include new interviews, episode highlights and clips of behind-the-scenes production, revealing some secrets for the fans. This exhibit is a journey with the guys from high school hijinks to mainstream comedic success that all started on the shores of Staten Island. Interactive surprises and some "Easter eggs" are found throughout the museum to make the Impractical Jokers' exhibition experience as unexpected as the Impractical Jokers themselves.

The opening of the exhibit was teased with posts on the Jokers feeds. Fans lined up to be part of the opening, some driving hundreds of miles to share in the celebration.

Results

Social conversation exploded when the impending exhibit was announced on the Jokers pages. 61 official Jokers posts gained +12M impressions, 557K engagements, 688K videos views. The viral reaction blew up with 5,608 posts gaining 93.7M Impressions.

Media

Video for Impractical Jokers Staten Island Museum

Produced by

truTV

Links

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

The 11th annual shorty awards will be held may 5, 2019 in nyc.