THE SHORTY SOCIAL GOOD AWARDS ARE OPEN FOR ENTRIES! ENTER NOW

4th Annual Shorty Social Good Awards Categories


See below for official categories. The early entry deadline is on June 26th, 2019 at 11:59pm ET.

From the 11th Annual Shorty Awards

adidas Originals SHPTLKS

Finalist in YouTube

Entered in Branded Series, Fashion, Instagram

About this entry

Our objective was to excite and engage our largest streetwear community and satisfy their thirst to learn more about adidas' Consortium franchise: an open-sourced collaboration network that puts creative control in the hands of adidas' most influential sneaker retailers.

Why does this entry deserve to win?

SHPTLKS, an unscripted content series that not only educates our audience on what Consortium is, but also uncovers local cultures, inspirations behind the rare Consortium collaborations around the world, and highlights the destinations where these store owners live and what it is that inspires them.

Results

With over 1M impressions, SHPTLKS received a 94% completion rate on Instagram Stories, and averaged over a four-minute view rate per episode (as compared to 30 seconds for other video content). These results showcase how a deeper level of storytelling is a passion point for our Consortium audience.

Media

Video for adidas Originals SHPTLKS

Produced by

Annex88, adidas Originals

Links

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

The Shorty Social good awards early deadline is on june 26, 2019.