CONGRATULATIONS BRAND & ORGANIZATIONS WINNERS! see the list

11th Annual Shorty Awards Categories


See below for official categories. Entries close and voting ends on February 21st, 2019 at 11:59pm ET.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

adidas Originals SHPTLKS

Finalist in YouTube

Entered in Branded Series, Fashion, Instagram

Objective

Our objective was to excite and engage our largest streetwear community and satisfy their thirst to learn more about adidas' Consortium franchise: an open-sourced collaboration network that puts creative control in the hands of adidas' most influential sneaker retailers.

Strategy

SHPTLKS, an unscripted content series that not only educates our audience on what Consortium is, but also uncovers local cultures, inspirations behind the rare Consortium collaborations around the world, and highlights the destinations where these store owners live and what it is that inspires them.

Results

With over 1M impressions, SHPTLKS received a 94% completion rate on Instagram Stories, and averaged over a four-minute view rate per episode (as compared to 30 seconds for other video content). These results showcase how a deeper level of storytelling is a passion point for our Consortium audience.

Media

Video for adidas Originals SHPTLKS

Produced by

Annex88, adidas Originals

Links

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

The 11th annual shorty awards will be held may 5, 2019 in nyc.