THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting NEW! Data Visualization Email & Newsletter Filter/Lens Hashtag Meme, GIF, & Emojis Micro-Site Single Post or Activation User-Generated Content

Design

Animation Art Direction Brand Identity Brand Redesign Generative AI NEW! Graphic Art Images Sound & Music UX/UI Visual Effects Website/App NEW!

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Family and Parenting Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance NEW! Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Metaverse

Artificial Intelligence Extended Reality Immersive Interactive Content NFTs

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Podcast

Art & Culture Podcast Branded Podcast Comedy Podcast Health & Wellness Podcast NEW! Lifestyle & Entertainment Podcast NEW! News & Politics Podcast Other Podcast Genres Podcast Mini Series Science & Technology Podcast Sports Podcast True Crime & Documentary Podcast

Single Platform

Facebook Instagram LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT NEW! Customer Experience Earned Media Employee Engagement Event & Experiential Gamification Humor Innovative Media Buying Strategy Insights & Trends Integration with Live Television LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Dance Video Documentary NEW! Featurette or Behind The Scenes Video Instructional Video Live Event Coverage Live Video Long Form Video Medium-Length Video Music Video NEW! Product Feature Video Short Form Video Stories Unboxing Video Vertical Video Video Ad Video Series

From the 11th Annual Shorty Awards Best use of YouTube

This award honors the most effective and creative campaigns optimized for YouTube. Describe how you best used YouTube's features, how it enhanced your message and how it met or exceeded your goals and objectives. See previous winners and honorees here.

Winner

YouTube
winner
AT&T Hello Lab Presents “Guilty Party”
If we have a moment to ourselves these days, we are as likely to scroll through images of our frien…

Finalists

YouTube
finalist
#GiveSubtitlesToSuicide
The objective of the campaign was simply to highlight the importance of understanding the obvious s…
YouTube
finalist
NARS Cosmetics & January Digital Use YouTube to Launch Mascara and Lift Awareness 15%
In 2018 NARS Cosmetics launched Climax Mascara to enter the mascara category and appeal to both new…
YouTube
finalist
audience honor
Rise of the Robots
AJ+'s documentary series on automation explores how advancements in artificial intelligence, roboti…
YouTube
finalist
YouTube Creators for Change
YouTube Creators for Change is an ongoing global initiative that spotlights inspirational Creators …
YouTube
finalist
adidas Originals SHPTLKS
Our objective was to excite and engage our largest streetwear community and satisfy their thirst to…

Nominees

YouTube
Honda Certified Pre-Owned Vehicles: Pre-Owned Pre-Roll
We were tasked with developing pre-roll branding for the Honda Certified Program's benefits. Our b…
YouTube
Men's Wearhouse As Custom As You
Until now, custom suits have been for those with disposable income. Beyond that, the category is un…
YouTube
Milk Returns to Its Roots: Kids
Milk has always been a part of childhood, and with good reason: kids love milk. They like it becaus…
YouTube
SEARCHING Director Workshop / YouTube Creator Program
SEARCHING Director Aneesh Chaganty made a movie told through the lens of social media. To support t…
YouTube
Tree-Roll
Busch has always called the great outdoors home and been the beer of choice for people who like to …