ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

From the 11th Annual Shorty Awards Best use of YouTube

This award honors the most effective and creative campaigns optimized for YouTube. Describe how you best used YouTube's features, how it enhanced your message and how it met or exceeded your goals and objectives. See previous winners and honorees here.

Finalists

finalist
#GiveSubtitlesToSuicide
The objective of the campaign was simply to highlight the importance of understanding the obvious signs of suicide which we, many a times, tend to ignore and also to promote the 'QPR Gatekeeper Training Program' by Suicide Prevention Foundation India. The programme trains a person to identify people at the risk of suicide by recognizing early sign…
finalist
NARS Cosmetics & January Digital Use YouTube to Launch Mascara and Lift Awareness 15%
In 2018 NARS Cosmetics launched Climax Mascara to enter the mascara category and appeal to both new and existing consumers within an extremely crowded and competitive space. The goal of the campaign was two-pronged: generate mass awareness of Climax and bridge the gap from awareness to purchase intent among w18-34. This was accomplished via a larg…
finalist
audience
Rise of the Robots
AJ+'s documentary series on automation explores how advancements in artificial intelligence, robotics, machine learning and automated vehicles will affect jobs, cities and inequality. From trucking to radiology, new technology is already changing white collar and blue collar occupations, reshaping cities and concentrating wealth in the hands of th…
finalist
YouTube Creators for Change
YouTube Creators for Change is an ongoing global initiative that spotlights inspirational Creators who use YouTube to foster productive conversations around tough issues and make a positive impact on the world.
finalist
adidas Originals SHPTLKS
Our objective was to excite and engage our largest streetwear community and satisfy their thirst to learn more about adidas' Consortium franchise: an open-sourced collaboration network that puts creative control in the hands of adidas' most influential sneaker retailers.

Nominees

Honda Certified Pre-Owned Vehicles: Pre-Owned Pre-Roll
We were tasked with developing pre-roll branding for the Honda Certified Program's benefits. Our biggest hurdle was that Honda Certified's program isn't meaningfully different from its competition. We were targeting certified pre-owned shoppers who skew younger, lower income and more diverse than our average Honda shopper. We needed to show our target audi…
Men's Wearhouse As Custom As You
Until now, custom suits have been for those with disposable income. Beyond that, the category is underrepresented when it comes to diversity and socio-economic status. While some believe the confidence that comes with owning a custom suit is reserved for the elite – we think everyone is worthy of looking and feeling their best.
Milk Returns to Its Roots: Kids
Milk has always been a part of childhood, and with good reason: kids love milk. They like it because it tastes great, and they understand it's good for them. Kids consume nearly half of all milk volume, but recently, that consumption has started to slow. MilkPEP (the Milk Processor Education Program) set its sights on winning with kids with a new two-pronge…
SEARCHING Director Workshop / YouTube Creator Program
SEARCHING Director Aneesh Chaganty made a movie told through the lens of social media. To support the movie release, turn to the ultimate platform built for storytelling and create a series of short films on YouTube using up-and-coming filmmaking creators.
Tree-Roll
Busch has always called the great outdoors home and been the beer of choice for people who like to spend their weekends hunting, camping and fishing in the U.S. National Forests.So when Busch learned from the National Forest Foundation that more than 1 million acres needed to be reforested, they wanted to help and give the public a way to help too. The ask:…