4th Annual Shorty Social Good Awards Categories


See below for official categories. The regular entry deadline is on August 28th, 2019 at 11:59pm ET.

From the 11th Annual Shorty Awards Best use of YouTube

This award honors the most effective and creative campaigns optimized for YouTube. Describe how you best used YouTube's features, how it enhanced your message and how it met or exceeded your goals and objectives. See previous winners and honorees here.

Finalists

finalist
#GiveSubtitlesToSuicide
The objective of the campaign was simply to highlight the importance of understanding the obvious signs of suicide which we, many a times, tend to ignore and also to promote the 'QPR Gatekeeper Training Program' by Suicide Prevention Foundation India. The programme trains a person to identify people at the risk of suicide by recognizing early si...
finalist
NARS Cosmetics & January Digital Use YouTube to Launch Mascara and Lift Awareness 15%
In 2018 NARS Cosmetics launched Climax Mascara to enter the mascara category and appeal to both new and existing consumers within an extremely crowded and competitive space. The goal of the campaign was two-pronged: generate mass awareness of Climax and bridge the gap from awareness to purchase intent among w18-34. This was accomplished via a la...
finalist
audience
Rise of the Robots
AJ+'s documentary series on automation explores how advancements in artificial intelligence, robotics, machine learning and automated vehicles will affect jobs, cities and inequality. From trucking to radiology, new technology is already changing white collar and blue collar occupations, reshaping cities and concentrating wealth in the hands of ...
finalist
YouTube Creators for Change
YouTube Creators for Change is an ongoing global initiative that spotlights inspirational Creators who use YouTube to foster productive conversations around tough issues and make a positive impact on the world.
finalist
adidas Originals SHPTLKS
Our objective was to excite and engage our largest streetwear community and satisfy their thirst to learn more about adidas' Consortium franchise: an open-sourced collaboration network that puts creative control in the hands of adidas' most influential sneaker retailers.

Nominees

Honda Certified Pre-Owned Vehicles: Pre-Owned Pre-Roll
We were tasked with developing pre-roll branding for the Honda Certified Program's benefits. Our biggest hurdle was that Honda Certified's program isn't meaningfully different from its competition. We were targeting certified pre-owned shoppers who skew younger, lower income and more diverse than our average Honda shopper. We needed to show our target au...
Men's Wearhouse As Custom As You
Until now, custom suits have been for those with disposable income. Beyond that, the category is underrepresented when it comes to diversity and socio-economic status. While some believe the confidence that comes with owning a custom suit is reserved for the elite – we think everyone is worthy of looking and feeling their best.
Milk Returns to Its Roots: Kids
Milk has always been a part of childhood, and with good reason: kids love milk. They like it because it tastes great, and they understand it's good for them. Kids consume nearly half of all milk volume, but recently, that consumption has started to slow. MilkPEP (the Milk Processor Education Program) set its sights on winning with kids with a new two-pron...
SEARCHING Director Workshop / YouTube Creator Program
SEARCHING Director Aneesh Chaganty made a movie told through the lens of social media. To support the movie release, turn to the ultimate platform built for storytelling and create a series of short films on YouTube using up-and-coming filmmaking creators.
Tree-Roll
Busch has always called the great outdoors home and been the beer of choice for people who like to spend their weekends hunting, camping and fishing in the U.S. National Forests.So when Busch learned from the National Forest Foundation that more than 1 million acres needed to be reforested, they wanted to help and give the public a way to help too. The as...

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

The Shorty Social good awards regular deadline is on august 28, 2019.