ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

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2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

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From the 11th Annual Shorty Awards

YouTube Creators for Change

Finalist in YouTube

Entered in Social Good Campaign, Medium-Length Video, Video

About this entry

YouTube Creators for Change is an ongoing global initiative that spotlights inspirational Creators who use YouTube to foster productive conversations around tough issues and make a positive impact on the world.

Why does this entry deserve to win?

Within the program, Creators for Change Ambassadors receive mentorship and promotional support to aid the creation of their "Impact Project" films. From a beauty vlogger in California to a rapper in Sudan, a painter in Germany to a comedy collective in India, these Creators tell stories from around the world, sharing moments of hope, humanity and acceptance.

On November 12, 2018, Creators for Change organized the release of the 50+ Impact Projects through a unified "One View Can" campaign that aims to promote tolerance, encourage empathy and spark dialogue globally. The release of the films was supported by a social media activation, sparking conversation about how one's view can make a difference, using the hashtag #MyViewCan.

Results

The Creators for Change films garnered over 50M views, and the campaign reached millions of people and drove positive conversation on social media. Many were excited to share the films on social, and to talk about how their view can make a difference in the world, using #MyViewCan.

Media

Video for YouTube Creators for Change

Produced by

YouTube

Links

Entry Credits