CONGRATULATIONS BRAND & ORGANIZATIONS WINNERS! see the list

11th Annual Shorty Awards Categories


See below for official categories. Entries close and voting ends on February 21st, 2019 at 11:59pm ET.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

YouTube Creators for Change

Finalist in YouTube

Entered in Social Good Campaign, Medium-Length Video, Video

Objective

YouTube Creators for Change is an ongoing global initiative that spotlights inspirational Creators who use YouTube to foster productive conversations around tough issues and make a positive impact on the world.

Strategy

Within the program, Creators for Change Ambassadors receive mentorship and promotional support to aid the creation of their "Impact Project" films. From a beauty vlogger in California to a rapper in Sudan, a painter in Germany to a comedy collective in India, these Creators tell stories from around the world, sharing moments of hope, humanity and acceptance.

On November 12, 2018, Creators for Change organized the release of the 50+ Impact Projects through a unified "One View Can" campaign that aims to promote tolerance, encourage empathy and spark dialogue globally. The release of the films was supported by a social media activation, sparking conversation about how one's view can make a difference, using the hashtag #MyViewCan.

Results

The Creators for Change films garnered over 50M views, and the campaign reached millions of people and drove positive conversation on social media. Many were excited to share the films on social, and to talk about how their view can make a difference in the world, using #MyViewCan.

Media

Video for YouTube Creators for Change

Produced by

YouTube

Links

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

The 11th annual shorty awards will be held may 5, 2019 in nyc.