11th Annual Shorty Awards Categories


See below for official categories. Entries close and voting ends on February 21st, 2019 at 11:59pm ET.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

Best use of Medium-Length Video

This award honors the most effective and creative use of medium length video by a brand, agency or organization in a social media marketing campaign. Videos must be 1-2 minutes in length to qualify.

See previous winners and honorees here.

Nominees

#Romanovs100: 8mm & 16mm video teasers
The Romanovs were pioneers of photography — in the early 20th century they owned the world's first portable Kodak cameras and captured almost every meaningful event in their lives.On July 17, 1918, the last Tsar of the Russian Empire, Nicholas Romanov, was executed with his wife and five children by the Bolsheviks. To pay tribute to the family, we merged ...
#StopKavanaugh
We wanted to educate and inform our LGBTQIA+ community and everyone living with HIV about the ways in which the United States Courts are being weaponized against them, but most of all, to inform how they spoke to their peers, neighbors, and Senators about this. Judge Brett Kavanaugh's nomination to SCOTUS was the convergence of these issues, and more.
Cetaphil Baby Generations Campaign
•Portfolio Awareness: Drive home that Cetaphil is much more than its iconic Gentle Skin Cleanser by shifting from core communications to product innovation.•Win Target Early: Increase brand awareness among new moms who have yet to decide on their preferred baby skincare brand. Distinction from Parent Brand: Leverage halo of Cetaphil master brand's equity ...
Charlie's Perfect Pitch
Spoiler alert: Mastercard is in the credit card industry and the JetBlue Mastercard is a travel card that earns cardholders miles, which can be used towards airfare discounts. Because most credit cards are more or less the same, it's extremely difficult for the company to drive favorability of it's brand and products. One of the ways Mastercard manages to...
Every Beat Matters
In the 2016 Presidential Election, voter turnout dipped to its lowest in two decades, with only 55% of eligible Americans casting ballots. That means 20 million fewer people voted in 2016 than 2008.PEMCO, a civically minded company committed to providing insurance to Northwest residents, was moved to change this statistic. As part of their community-focus...
Good Morning Football: Nate Burleson Stories: Randy Moss
Good Morning Football brings viewers up-to-the-minute breaking NFL news as well as local NFL stories on a national platform, and features a combination of headline-making interviews and a discussion of a wide array of issues in the areas of sports, news and entertainment. NFL's objective was to introduce new ways for viewers to engage with the show, base...
Google Interns
VIEW CASE STUDYTo make the interns truly feel valued, we created a heartfelt video that didn't simply say thank you, it also showed the interns as Google sees them: as absolute rock-stars.
Sonic: This is How We Do it
To generate excitement for Season 4 of Lip Sync Battle and simultaneously promote Sonic's happy hour, we partnered with NSYNC's Lance Bass to create a lip sync-inspired prank that plays out in the parking lot of a Sonic restaurant. As Lance explains to viewers the groundwork for the hoax, we get a glimpse at the planning that goes into turning this prank ...
Spark your Imagination
Objective of the film was to give RS Components as a brand a "human" feel using the power of storytelling and showcase how it has championed engineers over several years to help them realise their goals. Target countries were - UK, Germany, Japan, France and others. RS Components sell electronic parts to both consumers and businesses.
The Gifted: The Mutant Underground Vs. The Inner Circle
To build buzz for Season 2 of our X-Men show, we wanted to create a custom social trailer for the fans that showcased our characters origins to X-Men and the Marvel universe, all while promoting to the new season on FOX.
YouTube Creators for Change
YouTube Creators for Change is an ongoing global initiative that spotlights inspirational Creators who use YouTube to foster productive conversations around tough issues and make a positive impact on the world.

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

The 11th annual shorty awards will be held may 5, 2019 in nyc.