THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

From the 11th Annual Shorty Awards Best use of Medium-Length Video

This award honors the most effective and creative use of medium length video by a brand, agency or organization in a social media marketing campaign. Videos must be 1-2 minutes in length to qualify.

See previous winners and honorees here.

Winner

Medium-Length Video
winner
WATER UNDER FIRE
We wanted to raise awareness about how water is being used as a weapon in conflict zones putting ch…

Finalists

Medium-Length Video
finalist
gold honor
Better Butts
We like butts. We like big butts, and we cannot lie. All butts. Except cigarette butts. Ciga…
Medium-Length Video
finalist
silver honor
WestJet Christmas Miracle: Uniting Through Traditions
For the past twenty-two years, WestJet has been known as a low-cost domestic carrier. However, with…
Medium-Length Video
finalist
bronze honor
audience honor
"To Our Fans" - Shameless Season 9 Announcement
To reveal the Season 9 premiere date of Shameless, we decided to Shamelessly parody Kylie Jenner's…
Medium-Length Video
finalist
bronze honor
Code & Response
The compelling trailer introducing Code & Response, a feature-length movie inspired by IBM's co-fou…
Medium-Length Video
finalist
Xbox Game Pass Social Launch Video
Launch brand new social channels for Xbox Game Pass....with a bang. Historically, the Facebook, Twi…

Nominees

Medium-Length Video
#StopKavanaugh
We wanted to educate and inform our LGBTQIA+ community and everyone living with HIV about the ways …
Medium-Length Video
Cetaphil Baby Generations Campaign
•Portfolio Awareness: Drive home that Cetaphil is much more than its iconic Gentle Skin Cleanser by…
Medium-Length Video
Charlie's Perfect Pitch
Spoiler alert: Mastercard is in the credit card industry and the JetBlue Mastercard is a travel car…
Medium-Length Video
Every Beat Matters
In the 2016 Presidential Election, voter turnout dipped to its lowest in two decades, with only 55%…
Medium-Length Video
Good Morning Football: Nate Burleson Stories: Randy Moss
Good Morning Football brings viewers up-to-the-minute breaking NFL news as well as local NFL storie…
Medium-Length Video
Google Interns
VIEW CASE STUDYTo make the interns truly feel valued, we created a heartfelt video that didn't simp…
Medium-Length Video
Sonic: This is How We Do it
To generate excitement for Season 4 of Lip Sync Battle and simultaneously promote Sonic's happy hou…
Medium-Length Video
Spark your Imagination
Objective of the film was to give RS Components as a brand a "human" feel using the power of storyt…
Medium-Length Video
The Gifted: The Mutant Underground Vs. The Inner Circle
To build buzz for Season 2 of our X-Men show, we wanted to create a custom social trailer for the f…
Medium-Length Video
YouTube Creators for Change
YouTube Creators for Change is an ongoing global initiative that spotlights inspirational Creators …