4th Annual Shorty Social Good Awards Categories


Entries are now closed. Stay tuned for the finalist announcements in mid-October.

From the 11th Annual Shorty Awards Best use of Medium-Length Video

This award honors the most effective and creative use of medium length video by a brand, agency or organization in a social media marketing campaign. Videos must be 1-2 minutes in length to qualify.

See previous winners and honorees here.

Finalists

finalist
gold
Better Butts
We like butts. We like big butts, and we cannot lie. All butts. Except cigarette butts. Cigarette butts are the number one most littered item on the planet, and they leach toxins. More than 1.69 BILLION-WITH-A-B pounds of cigarette butts are discarded every year. And, of course, smoking is still the number one cause of preventable death i...
finalist
silver
WestJet Christmas Miracle: Uniting Through Traditions
For the past twenty-two years, WestJet has been known as a low-cost domestic carrier. However, with the 2019 launch of their new 787 Dreamliners, WestJet will be recognized as a true global carrier. In addition to this exciting fleet expansion, WestJet is rebranding with their new positioning 'Love Where You're Going'. With seven successful West...
finalist
bronze
audience
"To Our Fans" - Shameless Season 9 Announcement
To reveal the Season 9 premiere date of Shameless, we decided to Shamelessly parody Kylie Jenner's baby announcement video, "To Our Daughter"—a cultural phenomenon with more than 75M views on YouTube—with an announcement of our own. The video, featuring two of the series' stars, Emmy Rossum and Shanola Hampton, spread across the Internet, gener...
finalist
bronze
Code & Response
The compelling trailer introducing Code & Response, a feature-length movie inspired by IBM's co-founded, global initiative rallying developers to find new answers to help first responders and victims of natural disasters.
finalist
Xbox Game Pass Social Launch Video
Launch brand new social channels for Xbox Game Pass....with a bang. Historically, the Facebook, Twitter, and Instagram feeds for Xbox have been the primary source for Xbox fans to get news and announcements. When we were tasked with launching new social channels for Xbox's subscription gaming service, Xbox Game Pass, this offered a unique challe...

Nominees

#Romanovs100: 8mm & 16mm video teasers
The Romanovs were pioneers of photography — in the early 20th century they owned the world's first portable Kodak cameras and captured almost every meaningful event in their lives.On July 17, 1918, the last Tsar of the Russian Empire, Nicholas Romanov, was executed with his wife and five children by the Bolsheviks. To pay tribute to the family, we merged ...
#StopKavanaugh
We wanted to educate and inform our LGBTQIA+ community and everyone living with HIV about the ways in which the United States Courts are being weaponized against them, but most of all, to inform how they spoke to their peers, neighbors, and Senators about this. Judge Brett Kavanaugh's nomination to SCOTUS was the convergence of these issues, and more.
Cetaphil Baby Generations Campaign
•Portfolio Awareness: Drive home that Cetaphil is much more than its iconic Gentle Skin Cleanser by shifting from core communications to product innovation.•Win Target Early: Increase brand awareness among new moms who have yet to decide on their preferred baby skincare brand. Distinction from Parent Brand: Leverage halo of Cetaphil master brand's equity ...
Charlie's Perfect Pitch
Spoiler alert: Mastercard is in the credit card industry and the JetBlue Mastercard is a travel card that earns cardholders miles, which can be used towards airfare discounts. Because most credit cards are more or less the same, it's extremely difficult for the company to drive favorability of it's brand and products. One of the ways Mastercard manages to...
Every Beat Matters
In the 2016 Presidential Election, voter turnout dipped to its lowest in two decades, with only 55% of eligible Americans casting ballots. That means 20 million fewer people voted in 2016 than 2008.PEMCO, a civically minded company committed to providing insurance to Northwest residents, was moved to change this statistic. As part of their community-focus...
Good Morning Football: Nate Burleson Stories: Randy Moss
Good Morning Football brings viewers up-to-the-minute breaking NFL news as well as local NFL stories on a national platform, and features a combination of headline-making interviews and a discussion of a wide array of issues in the areas of sports, news and entertainment. NFL's objective was to introduce new ways for viewers to engage with the show, base...
Google Interns
VIEW CASE STUDYTo make the interns truly feel valued, we created a heartfelt video that didn't simply say thank you, it also showed the interns as Google sees them: as absolute rock-stars.
Sonic: This is How We Do it
To generate excitement for Season 4 of Lip Sync Battle and simultaneously promote Sonic's happy hour, we partnered with NSYNC's Lance Bass to create a lip sync-inspired prank that plays out in the parking lot of a Sonic restaurant. As Lance explains to viewers the groundwork for the hoax, we get a glimpse at the planning that goes into turning this prank ...
Spark your Imagination
Objective of the film was to give RS Components as a brand a "human" feel using the power of storytelling and showcase how it has championed engineers over several years to help them realise their goals. Target countries were - UK, Germany, Japan, France and others. RS Components sell electronic parts to both consumers and businesses.
The Gifted: The Mutant Underground Vs. The Inner Circle
To build buzz for Season 2 of our X-Men show, we wanted to create a custom social trailer for the fans that showcased our characters origins to X-Men and the Marvel universe, all while promoting to the new season on FOX.
YouTube Creators for Change
YouTube Creators for Change is an ongoing global initiative that spotlights inspirational Creators who use YouTube to foster productive conversations around tough issues and make a positive impact on the world.

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

THE SHORTY SOCIAL GOOD AWARDS winners will be announced at the ceremony On NOVEMBER 14TH.