ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

From the 11th Annual Shorty Awards Best use of Medium-Length Video

This award honors the most effective and creative use of medium length video by a brand, agency or organization in a social media marketing campaign. Videos must be 1-2 minutes in length to qualify.

See previous winners and honorees here.

Finalists

finalist
gold
Better Butts
We like butts. We like big butts, and we cannot lie. All butts. Except cigarette butts. Cigarette butts are the number one most littered item on the planet, and they leach toxins. More than 1.69 BILLION-WITH-A-B pounds of cigarette butts are discarded every year. And, of course, smoking is still the number one cause of preventable death in …
finalist
silver
WestJet Christmas Miracle: Uniting Through Traditions
For the past twenty-two years, WestJet has been known as a low-cost domestic carrier. However, with the 2019 launch of their new 787 Dreamliners, WestJet will be recognized as a true global carrier. In addition to this exciting fleet expansion, WestJet is rebranding with their new positioning 'Love Where You're Going'. With seven successful WestJe…
finalist
bronze
audience
"To Our Fans" - Shameless Season 9 Announcement
To reveal the Season 9 premiere date of Shameless, we decided to Shamelessly parody Kylie Jenner's baby announcement video, "To Our Daughter"—a cultural phenomenon with more than 75M views on YouTube—with an announcement of our own. The video, featuring two of the series' stars, Emmy Rossum and Shanola Hampton, spread across the Internet, generat…
finalist
bronze
Code & Response
The compelling trailer introducing Code & Response, a feature-length movie inspired by IBM's co-founded, global initiative rallying developers to find new answers to help first responders and victims of natural disasters.
finalist
Xbox Game Pass Social Launch Video
Launch brand new social channels for Xbox Game Pass....with a bang. Historically, the Facebook, Twitter, and Instagram feeds for Xbox have been the primary source for Xbox fans to get news and announcements. When we were tasked with launching new social channels for Xbox's subscription gaming service, Xbox Game Pass, this offered a unique challeng…

Nominees

#Romanovs100: 8mm & 16mm video teasers
The Romanovs were pioneers of photography — in the early 20th century they owned the world's first portable Kodak cameras and captured almost every meaningful event in their lives.On July 17, 1918, the last Tsar of the Russian Empire, Nicholas Romanov, was executed with his wife and five children by the Bolsheviks. To pay tribute to the family, we merged a …
#StopKavanaugh
We wanted to educate and inform our LGBTQIA+ community and everyone living with HIV about the ways in which the United States Courts are being weaponized against them, but most of all, to inform how they spoke to their peers, neighbors, and Senators about this. Judge Brett Kavanaugh's nomination to SCOTUS was the convergence of these issues, and more.
Cetaphil Baby Generations Campaign
•Portfolio Awareness: Drive home that Cetaphil is much more than its iconic Gentle Skin Cleanser by shifting from core communications to product innovation.•Win Target Early: Increase brand awareness among new moms who have yet to decide on their preferred baby skincare brand. Distinction from Parent Brand: Leverage halo of Cetaphil master brand's equity in…
Charlie's Perfect Pitch
Spoiler alert: Mastercard is in the credit card industry and the JetBlue Mastercard is a travel card that earns cardholders miles, which can be used towards airfare discounts. Because most credit cards are more or less the same, it's extremely difficult for the company to drive favorability of it's brand and products. One of the ways Mastercard manages to s…
Every Beat Matters
In the 2016 Presidential Election, voter turnout dipped to its lowest in two decades, with only 55% of eligible Americans casting ballots. That means 20 million fewer people voted in 2016 than 2008.PEMCO, a civically minded company committed to providing insurance to Northwest residents, was moved to change this statistic. As part of their community-focused…
Good Morning Football: Nate Burleson Stories: Randy Moss
Good Morning Football brings viewers up-to-the-minute breaking NFL news as well as local NFL stories on a national platform, and features a combination of headline-making interviews and a discussion of a wide array of issues in the areas of sports, news and entertainment. NFL's objective was to introduce new ways for viewers to engage with the show, based …
Google Interns
VIEW CASE STUDYTo make the interns truly feel valued, we created a heartfelt video that didn't simply say thank you, it also showed the interns as Google sees them: as absolute rock-stars.
Sonic: This is How We Do it
To generate excitement for Season 4 of Lip Sync Battle and simultaneously promote Sonic's happy hour, we partnered with NSYNC's Lance Bass to create a lip sync-inspired prank that plays out in the parking lot of a Sonic restaurant. As Lance explains to viewers the groundwork for the hoax, we get a glimpse at the planning that goes into turning this prank in…
Spark your Imagination
Objective of the film was to give RS Components as a brand a "human" feel using the power of storytelling and showcase how it has championed engineers over several years to help them realise their goals. Target countries were - UK, Germany, Japan, France and others. RS Components sell electronic parts to both consumers and businesses.
The Gifted: The Mutant Underground Vs. The Inner Circle
To build buzz for Season 2 of our X-Men show, we wanted to create a custom social trailer for the fans that showcased our characters origins to X-Men and the Marvel universe, all while promoting to the new season on FOX.
YouTube Creators for Change
YouTube Creators for Change is an ongoing global initiative that spotlights inspirational Creators who use YouTube to foster productive conversations around tough issues and make a positive impact on the world.