The Shorty Awards honor the best of social media and digital. View this season's finalists!
From the 11th Annual Shorty Awards

The Gifted: The Mutant Underground Vs. The Inner Circle

Entered in Medium-Length Video

About this entry

To build buzz for Season 2 of our X-Men show, we wanted to create a custom social trailer for the fans that showcased our characters origins to X-Men and the Marvel universe, all while promoting to the new season on FOX.

Why does this entry deserve to win?

To reach this goal of our show meeting its comic-book origins, we partnered with Comflix Studios, a company who creates custom content and distributes to their comic book related network. We created an edgy Comic-Book style social trailer to introduce our two competing sides of the season (Mutant Underground vs. The Inner Circle) and introduce each of our characters. We released the video exclusively first on and then wide across our social channels, Marvel's and talent pages.


The social trailer response and reaction was extremely positive and outperformed our other content for the show. To date the video has over 2.9m views across social.


Video for The Gifted: The Mutant Underground Vs. The Inner Circle

Entrant Company / Organization Name

FOX Broadcasting


Entry Credits