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11th Annual Shorty Awards Categories


See below for official categories. Entries close and voting ends on February 21st, 2019 at 11:59pm ET.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

Code & Response

Bronze Distinction in Medium-Length Video

Objective

The compelling trailer introducing Code & Response, a feature-length movie inspired by IBM's co-founded, global initiative rallying developers to find new answers to help first responders and victims of natural disasters.

Strategy

2018 was one of the worst years on record for natural disasters—taxing governments, straining relief organizations and overwhelming communities as they attempt to rebuild. In the wake of these global catastrophes, a new type of responder emerges: the coder.

We created a documentary to highlight their technologies, passion and desire to do good in the world. The trailer had to position them as the new hero, gain the interest of internal and external audiences, and get viewers excited about the movie's eventual release. We wanted to bring the human element to the forefront of technology and the trailer allowed IBM to showcase a new form of storytelling at the company. We also wanted to inspire our developer community to want to see the movie and to join in the Code & Response movement itself.

Results

More than 500 partners and prospects attended two screenings at THINK, IBM's premiere event. The trailer was also used to drive to a special brand event at Sundance and has helped us gain interest from potential distributors like a Netflix or Hulu. Our executives are regularly using it to open up partner conversations and as a reason to believe in the Code & Response movement..

Media

Video for Code & Response

Produced by

IBM Originals

Link

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

The 11th annual shorty awards will be held may 5, 2019 in nyc.