THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

From the 11th Annual Shorty Awards Best Social Good Campaign

This category honors a brand or non-profit's excellence in running a social good campaign. Campaign objectives may include increasing awareness for a cause, inspiring action for a cause, crowd funding for a social good project and promoting philanthropic work.

Non-profits looking to submit their overall social media presence should enter Best in Non-Profit.

See previous winners and honorees here.

Winner

Social Good Campaign
winner
In Someone Else's Shoes
In 2017, Santander launched their Respect Adds Up campaign based on a belief that there is a lack o…

Finalists

Social Good Campaign
finalist
gold honor
Wait for Water
Whereas most people just need to go straight to the nearest sink, today there are hundreds of milli…
Social Good Campaign
finalist
silver honor
audience honor
#WildforLife
#WildForLife is an award-winning project led by UN Environment and implemented together with PCI …
Social Good Campaign
finalist
silver honor
European Wax Center #AxThePinkTax
The Pink Tax is an unfair premium (as high as 48% at retail) charged for everyday products and serv…
Social Good Campaign
finalist
bronze honor
Bulletproof words.
Mexico is the most dangerous country to practice journalism (after Syria, country at war). In 2017 …
Social Good Campaign
finalist
bronze honor
Johnson & Johnson's #makeHIVhistory Campaign
When was the last time you heard about HIV?The virus has faded from public discourse since the heig…

Nominees

Social Good Campaign
#GiveSubtitlesToSuicide
The objective of the campaign was simply to highlight the importance of understanding the obvious s…
Social Good Campaign
#KidsNotForSale
Snapdeal, one of India's largest E-Commerce player wanted to associate with a social cause by lever…
Social Good Campaign
#MarchForOurLives
On March 24, 2018, the students of Marjory Stoneman Douglas High School organized a massive global …
Social Good Campaign
#PowerlessQueen
Chess originated in India in the 6th Century. In the game of chess, the queen is the most powerful …
Social Good Campaign
#PurposeInPink: Raising Breast Cancer Awareness in Support of the American Cancer Society
In the U.S., the number of new cancer cases per year is expected to increase to 21.6 million by 203…
Social Good Campaign
#StopKavanaugh
We wanted to educate and inform our LGBTQIA+ community and everyone living with HIV about the ways …
Social Good Campaign
#WhyDoYouVote Voter Turnout Campaign
In 2018, more new voters than ever were eligible to vote in the November midterm elections. First t…
Social Good Campaign
AARP: Asian American Veterans Since The Birth of the Nation
How might we give care and advocate for the needs of Asian America and Pacific Islander (AAPI) V…
Social Good Campaign
Abilities Unlimited
Though the entertainment industry is evolving, it still faces challenges when it comes to diversity…
Social Good Campaign
CEO Action for Diversity & Inclusion™ | Day of Understanding
In Sept. 2018 PwC was grieving following the shooting death of 26 year-old Black professional Botha…
Social Good Campaign
Can't Judge a Book
Mastercard has been a sponsor of the GRAMMYs for years, tying our passion for music with music's bi…
Social Good Campaign
Chico's #HowBoldAreYou Campaign
The Chico's #HowBoldAreYou campaign sought to bury the tired stereotype that women should be ashame…
Social Good Campaign
DBS Recycle more, Waste less: Cutting through the clutter
DBS Bank's purpose is to be a force for good in the world and one of the ways we do this is by cham…
Social Good Campaign
Dear Kyle
Within a few seconds of hitting play on "Dear Kyle," you may be inclined to reach for a tissue.Your…
Social Good Campaign
Don't Kill My Buzz
While North America is blessed with diverse wildlife and abundant natural resources, including m…
Social Good Campaign
Eastern Bank: Good Votes
As the oldest and largest mutual bank in the US, Eastern Bank has done what's right and smart for o…
Social Good Campaign
Every Beat Matters
In the 2016 Presidential Election, voter turnout dipped to its lowest in two decades, with only 55%…
Social Good Campaign
Generation Change
Recognizing the power that young people have to enact change in their communities, Viacom launched …
Social Good Campaign
Giving Tuesday Powered By Fullscreen
In the Fall of 2019, Fullscreen teamed up with Giving Tuesday to create an amplified social good do…
Social Good Campaign
Goldman Sachs 10,000 Small Businesses Summit: The Big Power of Small Business
Goldman Sachs 10,000 Small Businesses (10KSB) is an investment to help entrepreneurs create jobs an…
Social Good Campaign
HRC USES SOCIAL MEDIA TO PROTECT YOUTH FROM THE DANGEROUS PRACTICE OF SO-CALLED “CONVERSION THERAPY"
In 2018, HRC implemented an unprecedented effort to protect LGBTQ youth from the dangerous and disc…
Social Good Campaign
International Women's Day
To highlight International Women's Day, a day where the world unites in one big push for gender par…
Social Good Campaign
Intrepid Travel's "Be Kind" Social Good Campaign
As the world's largest certified B Corp travel company--recently topping Fast Company's list of Mos…
Social Good Campaign
Love Your Neighbor
In 2015 we launched the "Donald Eres Un Pendejo" campaign to unify a community and create something…
Social Good Campaign
M&M'S RED NOSE DAY 2018
For the fourth year in a row, M&M'S partnered with Red Nose Day to help America come together to ra…
Social Good Campaign
MTV's +1 the Vote
In 2018, young people were leading the charge for social change – from speaking up against injustic…
Social Good Campaign
Mastercard Center for Inclusive Growth - Masters of Scale
In 2018, the Center for Inclusive Growth, the philanthropic hub of Mastercard, launched a unique p…
Social Good Campaign
Museum of Voting
Remind millennials to vote in the 2018 midterms—in a whole new way.
Social Good Campaign
PETA’s Team Saves Animals From Hurricane Florence Floods
PETA's goal is to get people to think about animals. Before disaster strikes, our objective is to p…
Social Good Campaign
Parker Strong: How the New England Patriots Became Super Heroes | TNF Presents
Thursday Night Football Presents goes across the country to NFL cities, telling the stories of dedi…
Social Good Campaign
Shirts For Putin
The steady news stream around human-rights violating dictator Vladimir Putin has desensitized most …
Social Good Campaign
Smirnoff Equalizer
As a global brand, Smirnoff is challenged to remain relevant and equitable on a global scale. As a …
Social Good Campaign
Social Good Summit 2018
The Social Good Summit was created as a direct response to traditionally closed-door talks during t…
Social Good Campaign
Speak Truth to Power
In an effort to ignite a national dialogue about what it means to be a 21st century solution-seeker…
Social Good Campaign
Stand Up at The Standard
The Standard has always set out to be more than a collection of rooms. Sure, the sheets are soft as…
Social Good Campaign
Stone Age
PETA was seeking to target male audiences with the Stone Age campaign as men are typically less lik…
Social Good Campaign
The Art Of Choosing Love
Our objective was to create a YouTube Show that gave viewers a behind the scenes look at what it me…
Social Good Campaign
The Last Mile
At the height of the HIV/AIDS epidemic, the film "Philadelphia," introduced compassion into an othe…
Social Good Campaign
The Last OG: Second Chances
Art and life converge in the new TBS comedy about comebacks and second chances. The Last O.G. cent…
Social Good Campaign
The Movement to Free Alice Johnson
In 2017, Mic set out to tell the story of Alice Marie Johnson, a grandmother who was sentenced to l…
Social Good Campaign
The Scully Effect
In February 2018, 21st Century Fox launched "The Scully Effect," a campaign celebrating "The X-File…
Social Good Campaign
VH1 + TRUTH
Utilize VH1 programming and talent to expose Big Tobacco's lies, forcing them to wear their scarl…
Social Good Campaign
Visa - Money Is Changing
The problem: The payment category has exploded in a "new ways to pay" arms race as new tech brands …
Social Good Campaign
Voter Registration
The objective for our voter registration program was registering as many eligible young people (18-…
Social Good Campaign
WNBA: Take a Seat, Take a Stand
When the WNBA launched in 1997, it raised the ceiling for female athletes and became a symbol of pr…
Social Good Campaign
WestJet Thanks: Giving hope
Hope Air is the only charity in Canada that provides free flights to low-income Canadians of all ag…
Social Good Campaign
What Will It Take to #RepresentHer
For too long gender has determined who holds the decision making power in this country and around t…
Social Good Campaign
YouTube Creators for Change
YouTube Creators for Change is an ongoing global initiative that spotlights inspirational Creators …
Social Good Campaign
theSkimm: No Excuses. Vote.
theSkimm is a membership company that makes it easier to live smarter. We want to help female mille…