11th Annual Shorty Awards Categories


See below for official categories. Entries close and voting ends on February 21st, 2019 at 11:59pm ET.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

Best Social Good Campaign

This category honors a brand or non-profit's excellence in running a social good campaign. Campaign objectives may include increasing awareness for a cause, inspiring action for a cause, crowd funding for a social good project and promoting philanthropic work.

Non-profits looking to submit their overall social media presence should enter Best in Non-Profit.

See previous winners and honorees here.

Nominees

#GiveSubtitlesToSuicide
The objective of the campaign was simply to highlight the importance of understanding the obvious signs of suicide which we, many a times, tend to ignore and also to promote the 'QPR Gatekeeper Training Program' by Suicide Prevention Foundation India. The programme trains a person to identify people at the risk of suicide by recognizing early signs, provi...
#KidsNotForSale
Snapdeal, one of India's largest E-Commerce player wanted to associate with a social cause by leveraging its own platform. We partnered with Save the Children, India's leading independent child rights NGO that believes in the fact that every child deserves the best chance for a bright future and that's why the NGO is fiercely committed towards ensuring th...
#MarchForOurLives
On March 24, 2018, the students of Marjory Stoneman Douglas High School organized a massive global protest, delivering a single message to leaders who had refused to take action on gun violence prevention: We call B.S. They formed March For Our Lives, a youth-led activist organization charged with turning a moment into an enduring movement. Precision Stra...
#PowerlessQueen
Chess originated in India in the 6th Century. In the game of chess, the queen is the most powerful piece. But today in Indian society the queens are the least powerful. They are not allowed their basic right to education which leads to them being powerless. Project Nanhi Kali is a non-profit organisation with a core objective to provide education to under...
#PurposeInPink: Raising Breast Cancer Awareness in Support of the American Cancer Society
In the U.S., the number of new cancer cases per year is expected to increase to 21.6 million by 2030. About one in eight women in the U.S. will develop invasive breast cancer within her lifetime. There are plenty of people familiar with the pink ribbon as an international symbol of breast cancer awareness but not many know where to find educational tools ...
#StopKavanaugh
We wanted to educate and inform our LGBTQIA+ community and everyone living with HIV about the ways in which the United States Courts are being weaponized against them, but most of all, to inform how they spoke to their peers, neighbors, and Senators about this. Judge Brett Kavanaugh's nomination to SCOTUS was the convergence of these issues, and more.
#WhyDoYouVote Voter Turnout Campaign
In 2018, more new voters than ever were eligible to vote in the November midterm elections. First time voters have the power to make a massive impact, but 18-20 year olds are part of a demographic that has historically failed to participate in National Elections.It was time to change that.
AARP: Asian American Veterans Since The Birth of the Nation
How might we give care and advocate for the needs of Asian America and Pacific Islander (AAPI) Veterans, Military, and their families (VMF)? AARP, in collaboration with diaspora storytelling platform NextDayBetter, designed and launched a storytelling campaign entitled "AAPIs in the United States Military" for Veterans Day. The awareness campaign ampli...
Abilities Unlimited
Though the entertainment industry is evolving, it still faces challenges when it comes to diversity and inclusion, especially regarding the disability community. Like other underrepresented groups, people with disabilities are still searching for equal opportunities and the main challenges revolve around stigma and misperceptions about disability. However...
CEO Action for Diversity & Inclusion™ | Day of Understanding
In Sept. 2018 PwC was grieving following the shooting death of 26 year-old Black professional Botham Jean by an off-duty police officer. In the wake of this and other public tragedies, PwC recognized it was not alone in the experience of shock and sadness. Leveraging its role as a founding signatory and Steering Committee chair for CEO Action for Diversit...
Can't Judge a Book
Mastercard has been a sponsor of the GRAMMYs for years, tying our passion for music with music's biggest night and celebration. But, we noticed a disturbing trend. While the biggest night in music tended to focus only on the biggest celebrities and musicians, everyone was starting to look the same.And we weren't alone. The New York Times said, "Music is c...
Chico's #HowBoldAreYou Campaign
The Chico's #HowBoldAreYou campaign sought to bury the tired stereotype that women should be ashamed of their age. To do so, Chico's enlisted best-selling author, advocate and entrepreneur Lee Woodruff, who encouraged women to proudly and publicly embrace their years though an age-positive social video activation. The campaign inspired tens of thousands o...
DBS Recycle more, Waste less: Cutting through the clutter
DBS Bank's purpose is to be a force for good in the world and one of the ways we do this is by championing the cause of social entrepreneurship – sustainable businesses created for the purpose of contributing to society while generating income (Enterprises with dual bottom-line: social good and profit)In line with our brand ethos, "Live more, Bank less", ...
Dear Kyle
Within a few seconds of hitting play on "Dear Kyle," you may be inclined to reach for a tissue.Your heart may gently ache as you hear families recount the impact that one man has had on their lives. Somehow, 7 minutes and 48 seconds capture the of the story of a lifetime. Or, in this case, many lifetimes.When veteran tight end Kyle Rudolph was announced a...
Don't Kill My Buzz
While North America is blessed with diverse wildlife and abundant natural resources, including more than 4,000 native bee species, more than one-third of our nation's wildlife are at risk of extinction. This includes bees. Bees are responsible for 1 in 3 bites of food we take, yet they're declining like never before. In 2018, U.S. Fish and Wildlife...
Eastern Bank: Good Votes
As the oldest and largest mutual bank in the US, Eastern Bank has done what's right and smart for over 200 years. We define ourselves by our unwavering dedication to social justice in New England. We donate 10% of net income each year to local charities, which has totaled over $100 million invested in our communities since 1999. Supporting our communities...
Every Beat Matters
In the 2016 Presidential Election, voter turnout dipped to its lowest in two decades, with only 55% of eligible Americans casting ballots. That means 20 million fewer people voted in 2016 than 2008.PEMCO, a civically minded company committed to providing insurance to Northwest residents, was moved to change this statistic. As part of their community-focus...
Generation Change
Recognizing the power that young people have to enact change in their communities, Viacom launched the global initiative Generation Change and partnered with Catalyst to bring it to life. Generation Change is Viacom's audience-inspired and audience-led initiative designed to elevate and empower young people who are making a difference in their communities...
Giving Tuesday Powered By Fullscreen
In the Fall of 2019, Fullscreen teamed up with Giving Tuesday to create an amplified social good donations campaign. Giving Tuesday Powered by Fullscreen harnessed the power of Fullscreen Creators, their fans, and the company's own employee base, to amplify Giving Tuesday's message of doing good and giving back..To support the campaign, Fullscreen created...
Goldman Sachs 10,000 Small Businesses Summit: The Big Power of Small Business
Goldman Sachs 10,000 Small Businesses (10KSB) is an investment to help entrepreneurs create jobs and economic opportunity by providing access to education, capital and business support services. To date, the program has reached small business owners in all 50 states and has over 7,800 graduates.On February 13th & 14th, Goldman Sachs hosted the 10,000 Smal...
HRC USES SOCIAL MEDIA TO PROTECT YOUTH FROM THE DANGEROUS PRACTICE OF SO-CALLED “CONVERSION THERAPY"
In 2018, HRC implemented an unprecedented effort to protect LGBTQ youth from the dangerous and discredited practice of so-called "conversion therapy. Fifteen states plus Washington, D.C. and more than 40 municipalities across the country have explicit laws against "conversion therapy."So-called "conversion therapy," sometimes known as "reparative therapy,...
International Women's Day
To highlight International Women's Day, a day where the world unites in one big push for gender parity. Women should never be restricted in their lives because of their gender. International Women's Day is about women, but it's not just for women, It's for everyone. If we want to achieve gender equality, it takes all of us. It's all about standing up and ...
Intrepid Travel's "Be Kind" Social Good Campaign
As the world's largest certified B Corp travel company--recently topping Fast Company's list of Most Innovative Travel Companies in 2019 for its commitment to minimum-impact travel--responsible tourism permeates Intrepid Travel's business, including taking firm stances on banning elephant rides, orphanage tourism and carbon neutrality.The award-winning, i...
Love Your Neighbor
In 2015 we launched the "Donald Eres Un Pendejo" campaign to unify a community and create something positive from what has been such a vile piece of history to watch. The Love Your Neighbor campaign is the next phase of this project. We believe that at the door of your business your values should be exemplified and defended.Ilegal Mezcal — the company — w...
M&M'S RED NOSE DAY 2018
For the fourth year in a row, M&M'S partnered with Red Nose Day to help America come together to raise money to ensure that children in need are safe, healthy and educated, both in the U.S. and around the world. While the brand has been a part of Red Nose Day for several years now, the link between M&M's donation and the direct impact on beneficiaries was...
MTV's +1 the Vote
In 2018, young people were leading the charge for social change – from speaking up against injustice to marching for the causes that matter to them. To keep the momentum going, MTV created it's first-ever midterm elections campaign, +1 the Vote. This campaign is based on the research insight that friendship is one of the most powerful motivators for civic...
Mastercard Center for Inclusive Growth - Masters of Scale
In 2018, the Center for Inclusive Growth, the philanthropic hub of Mastercard, launched a unique partnership with Masters of Scale, a podcast hosted by LinkedIn founder Reid Hoffman. The objective was to introduce the audience to the Center's mission and crowdsource global, scalable ideas and/or solutions to help solve issues around inclusive growth and ...
Museum of Voting
Remind millennials to vote in the 2018 midterms—in a whole new way.
PETA’s Team Saves Animals From Hurricane Florence Floods
PETA's goal is to get people to think about animals. Before disaster strikes, our objective is to prepare people to think of their animals in dire times in the hopes of educating everyone about the importance of keeping your dogs and cats safe — and never leaving animals behind. Before Hurricane Florence, we posted tips about how to prepare and how to hel...
Parker Strong: How the New England Patriots Became Super Heroes | TNF Presents
Thursday Night Football Presents goes across the country to NFL cities, telling the stories of dedicated and unique fans, and exploring what the game of football and their favorite teams mean to them.
Shirts For Putin
The steady news stream around human-rights violating dictator Vladimir Putin has desensitized most of us to his offenses. That means less support for the very people and causes working so hard to keep him in check. The world needed a wake-up call. Enter Shirts for Putin.
Smirnoff Equalizer
As a global brand, Smirnoff is challenged to remain relevant and equitable on a global scale. As a result, the brand takes on global initiatives that align to its core purpose of inclusivity – the belief that Smirnoff can use the power of good times to make the world more inclusive.Often, at the heart of good times is music, which is why Smirnoff, over it...
Social Good Summit 2018
The Social Good Summit was created as a direct response to traditionally closed-door talks during the United Nations General Assembly. In providing an alternative, public forum to talk about global issues with the people who are most affected, the Summit looks to unite a lively community of global citizens and progressive thought leaders around a common t...
Speak Truth to Power
In an effort to ignite a national dialogue about what it means to be a 21st century solution-seeker and human rights defender, Discovery Education and Robert F. Kennedy Human Rights launched Speak Truth to Power. The powerful new initiative aims to inspire global citizenry in students and teachers who stand ready to help prevent human rights abuses and vi...
Stand Up at The Standard
The Standard has always set out to be more than a collection of rooms. Sure, the sheets are soft as butter and the cocktails are mixed to perfection, but our underlying mission is to bring people together in ways that allow their differences to shine through and their inhibitions to fall away.Our mission was and still is to support positive, productive ac...
Stone Age
PETA was seeking to target male audiences with the Stone Age campaign as men are typically less likely to become vegan or vegetarian. With so many campaigns focused on empathy to spread the message about veganism, we wanted to find an alternative that would appeal specifically to men.
The Art Of Choosing Love
Our objective was to create a YouTube Show that gave viewers a behind the scenes look at what it means to be a consciously engaged man in 2018 - how do we integrate the wounded masculine into an embodied masculine that society welcomes. We created a YouTube Vlog show that follows the journey of a conscious uncoupling, navigating childhood sexual abuse and...
The Last Mile
At the height of the HIV/AIDS epidemic, the film "Philadelphia," introduced compassion into an otherwise isolating and divisive conversation, forever changing our narrative on the disease.Since then, great strides have been made to eliminate AIDS, making it fully preventable. Yet, the disease still affects hundreds of millions of people worldwide: roughly...
The Last OG: Second Chances
Art and life converge in the new TBS comedy about comebacks and second chances. The Last O.G. centers on Tray (Tracy Morgan), an ex-con rebuilding his life after he is released from prison on good behavior after a 15-year stint. TBS set out to create an equally powerful pro-social campaign, mirroring Tracy Morgan's real-life second chance, as well as tha...
The Movement to Free Alice Johnson
In 2017, Mic set out to tell the story of Alice Marie Johnson, a grandmother who was sentenced to life in federal prison for a first time, non-violent drug offense. Johnson's unjust story exposes the deep-seated problems with America's criminal justice system: over 3,000 people have been sentenced to prison for acts just like her. For most cases like this...
The Scully Effect
In February 2018, 21st Century Fox launched "The Scully Effect," a campaign celebrating "The X-Files" character Dana Scully and her influence in inspiring a generation of female viewers to pursue science, technology, engineering, and math (STEM). Agent Scully, portrayed by Gillian Anderson, first appeared on air in 1993 as an independent, cerebral female ...
VH1 + TRUTH
Utilize VH1 programming and talent to expose Big Tobacco's lies, forcing them to wear their scarlet letter in places where young people will see them. §Amplify and call attention to the statements they have to make §Spark outrage against Big Tobacco for their actions Tapping into one of VH1's highly-rated franchises, Hip Hop Squares (HHS) and partne...
Visa - Money Is Changing
The problem: The payment category has exploded in a "new ways to pay" arms race as new tech brands have entered the ring. Against innovation giants like Apple and Google, and existing competitors like Mastercard and Paypal, Visa was struggling to stand out with an important and financially powerful group: Millennial women.Our objective: It was our job to ...
Voter Registration
The objective for our voter registration program was registering as many eligible young people (18-25 yr olds) to vote as possible, creating the habit and turning them into lifelong voters. The voting process is confusing even to experienced voters; as new voters, young people are likely to be unfamiliar with some of the complexities of our electoral proc...
WNBA: Take a Seat, Take a Stand
When the WNBA launched in 1997, it raised the ceiling for female athletes and became a symbol of progress beyond the sports world. But on the eve of its 22nd season, the league had a serious challenge. Though they'd long been an advocate for equality on the court and off, they weren't seen as a major player in the modern women's movement as it gained fres...
WestJet Thanks: Giving hope
Hope Air is the only charity in Canada that provides free flights to low-income Canadians of all ages and all illnesses who require travel to access critical medical care.Over 20% of Canada's population live in small and rural communities where specialized medical care is often not available. Hope Air flights are often the only way patients reach treatmen...
What Will It Take to #RepresentHer
For too long gender has determined who holds the decision making power in this country and around the world. Not A Billionaire in partnership with The Representation Project created "What Will It Take To #RepresentHer" to spread awareness and inspire others to join this movement to not only value women's leadership but to encourage others to use their voi...
YouTube Creators for Change
YouTube Creators for Change is an ongoing global initiative that spotlights inspirational Creators who use YouTube to foster productive conversations around tough issues and make a positive impact on the world.
theSkimm: No Excuses. Vote.
theSkimm is a membership company that makes it easier to live smarter. We want to help female millennials make more informed, confident decisions in their lives, and voting is one of those decisions. In 2016, theSkimm launched its nonpartisan "No Excuses" platform to inform and mobilize its highly engaged audience on the issues and candidates running for ...

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

The 11th annual shorty awards will be held may 5, 2019 in nyc.