11th Annual Shorty Awards Categories


See below for official categories. Entries close and voting ends on February 21st, 2019 at 11:59pm ET.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

Best Social Good Campaign

This category honors a brand or non-profit's excellence in running a social good campaign. Campaign objectives may include increasing awareness for a cause, inspiring action for a cause, crowd funding for a social good project and promoting philanthropic work.

Non-profits looking to submit their overall social media presence should enter Best in Non-Profit.

See previous winners and honorees here.
Start an entry in this category
#StopKavanaugh
We wanted to educate and inform our LGBTQIA+ community and everyone living with HIV about the ways in which the United States Courts are being weaponized against them, but most of all, to inform how th...
#WildforLife
#WildForLife is an award-winning project sponsored by PCI Media in partnership with United Nations Environment. It is the centerpiece of an international campaign designed to end the illegal trade in...
Can't Judge a Book
Mastercard has been a sponsor of the GRAMMYs for years, tying our passion for music with music's biggest night and celebration. But, we noticed a disturbing trend. While the biggest night in music tend...
Chico's #HowBoldAreYou Campaign
The Chico's #HowBoldAreYou campaign sought to bury the tired stereotype that women should be ashamed of their age. To do so, Chico's enlisted best-selling author, advocate and entrepreneur Lee Woodruff...
Don't Kill My Buzz
While North America is blessed with diverse wildlife and abundant natural resources, including more than 4,000 native bee species, more than one-third of our nation's wildlife are at risk of extinct...
Eastern Bank: Good Votes
As the oldest and largest mutual bank in the US, Eastern Bank has done what's right and smart for over 200 years. We define ourselves by our unwavering dedication to social justice in New England. We d...
Every Beat Matters
In the 2016 Presidential Election, voter turnout dipped to its lowest in two decades, with only 55% of eligible Americans casting ballots. That means 20 million fewer people voted in 2016 than 2008.PEM...
Generation Change
Recognizing the power that young people have to enact change in their communities, Viacom launched the global initiative Generation Change and partnered with Catalyst to bring it to life. Generation Ch...
Giving Tuesday Powered By Fullscreen
In the Fall of 2019, Fullscreen teamed up with Giving Tuesday to create an amplified social good donations campaign. Giving Tuesday Powered by Fullscreen harnessed the power of Fullscreen Creators, the...
International Women's Day
To highlight International Women's Day, a day where the world unites in one big push for gender parity. Women should never be restricted in their lives because of their gender. International Women's Da...
Johnson & Johnson's #makeHIVhistory Campaign
When was the last time you heard about HIV?The virus has faded from public discourse since the height of the AIDS crisis in the 1980s. This is a problem, because not talking about HIV makes it more dan...
M&M'S RED NOSE DAY 2018
For the fourth year in a row, M&M'S partnered with Red Nose Day to help America come together to raise money to ensure that children in need are safe, healthy and educated, both in the U.S. and around ...
MTV's +1 the Vote
In 2018, young people were leading the charge for social change – from speaking up against injustice to marching for the causes that matter to them. To keep the momentum going, MTV created it's first-e...
PETA’s Team Saves Animals From Hurricane Florence Floods
PETA's goal is to get people to think about animals. Before disaster strikes, our objective is to prepare people to think of their animals in dire times in the hopes of educating everyone about the imp...
Smirnoff Equalizer
As a global brand, Smirnoff is challenged to remain relevant and equitable on a global scale. As a result, the brand takes on global initiatives that align to its core purpose of inclusivity – the beli...
Social Good Summit 2018
The Social Good Summit was created as a direct response to traditionally closed-door talks during the United Nations General Assembly. In providing an alternative, public forum to talk about global iss...
Speak Truth to Power
In an effort to ignite a national dialogue about what it means to be a 21st century solution-seeker and human rights defender, Discovery Education and Robert F. Kennedy Human Rights launched Speak Trut...
Stand Up at The Standard
The Standard has always set out to be more than a collection of rooms. Sure, the sheets are soft as butter and the cocktails are mixed to perfection, but our underlying mission is to bring people toget...
Stone Age
PETA was seeking to target male audiences with the Stone Age campaign as men are typically less likely to become vegan or vegetarian. With so many campaigns focused on empathy to spread the message ab...
The Art Of Choosing Love
Our objective was to create a YouTube Show that gave viewers a behind the scenes look at what it means to be a consciously engaged man in 2018 - how do we integrate the wounded masculine into an embodi...
The Last Mile
At the height of the HIV/AIDS epidemic, the film "Philadelphia," introduced compassion into an otherwise isolating and divisive conversation, forever changing our narrative on the disease.Since then, g...
The Movement to Free Alice Johnson
In 2017, Mic set out to tell the story of Alice Marie Johnson, a grandmother who was sentenced to life in federal prison for a first time, non-violent drug offense. Johnson's unjust story exposes the d...
The Scully Effect
In February 2018, 21st Century Fox launched "The Scully Effect," a campaign celebrating "The X-Files" character Dana Scully and her influence in inspiring a generation of female viewers to pursue scien...
Voter Registration
The objective for our voter registration program was registering as many eligible young people (18-25 yr olds) to vote as possible, creating the habit and turning them into lifelong voters. The voting ...
Wait for Water
Whereas most people just need to go straight to the nearest sink, today there are hundreds of millions of people around the world who do not have access to clean water.It is a little known fact that St...
What Will It Take to #RepresentHer
For too long gender has determined who holds the decision making power in this country and around the world. Not A Billionaire in partnership with The Representation Project created "What Will It Take ...
theSkimm: No Excuses. Vote.
theSkimm is a membership company that makes it easier to live smarter. We want to help female millennials make more informed, confident decisions in their lives, and voting is one of those decisions. I...

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

The Final Entry Deadline is February 21st, 2019