To highlight International Women's Day, a day where the world unites in one big push for gender parity. Women should never be restricted in their lives because of their gender. International Women's Day is about women, but it's not just for women, It's for everyone. If we want to achieve gender equality, it takes all of us. It's all about standing up and making some noise. Here at Viacom we know how important all women's voices are in the drive for equality. That's why on International Women's Day, we're all about celebrating and amplifying them.
Captivating by the presence of walking in her shoes, we begin to augment and project our own life experiences through her - All in 60 seconds. We're reaching out globally to ask you to turn your #SOUNDON and add volume to the drive for equality. This is a global campaign, a hybrid music video and short documentary with emotive filmic refinement for a digital age. This story is a profound spotlight and manifesto for empowering exchanges. Vulnerability, discomfort and joy engulf her as we become witnesses of the subconscious that is both seen and heard simultaneously. Overlaying visual tableau moments of her life - the motivations, temptations and tribulations become elevated with her poetry/spoken words/voice over moments punctuating the pretty pixels to engage full guttural effect. Because although we love hearing our favourite women in the spotlight support the cause, every voice is important. Every voice matters.
Distributed globally on air in 28 Countries over 35 channels with nearly 1000 on air rotations, as well as online and socially across MTV, BET, VH1, Comedy Central, Spike, Paramount Pictures. Reaching 1.2m Impressions and 4m snapchat unique hits in just one day.
