THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!
From the 11th Annual Shorty Awards

Museum of Voting

Entered in Social Good Campaign, Comedy Video

Objectives

Remind millennials to vote in the 2018 midterms—in a whole new way.

Strategy and Execution

To encourage Millennials to vote, we launched the Museum of Voting, a playfully satirical campaign that "rebrands" voting for millennials—imagining it as a one-day-only, insanely Instagrammable pop-up experience.

Results

In a single week, we had over 500k impressions with $0 spent on paid media.

Media

Video for Museum of Voting

Entrant Company / Organization Name

Gold Front, N/A

Links

Entry Credits