THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign NEW! Campaign by Diverse-Owned Businesses NEW! Global Campaign Integrated Campaign Launch Campaign NEW! Local Campaign Mobile Campaign Multi-Platform Campaign Rebrand Campaign NEW! Regional Campaign NEW! Social Good Campaign

Content and Media

Blog & Micro-blog Branded Content Branded Series Clapback Contest or Promotion Data Visualization Email NEW! Emojis Filter/Lens Hashtag Meme & GIFs NEW! Micro-site NEW! Native Advertising Single Post or Activation User-Generated Content Voice

Design

Animation Art Direction Brand Identity Brand Redesign Graphic Art Images Sound NEW! UX/UI Visual Effects

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Family and Parenting Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Emerging Platform Partnership Facebook Partnership Instagram Partnership Multi-Platform Partnership TikTok Partnership Twitter Patnership YouTube Partnership

Metaverse

Artificial Intelligence Extended Reality NEW! Immersive Interactive Content NEW! NFTs NEW!

Overall Presence

Facebook Presence Instagram Presence Instant Message Presence NEW! LinkedIn Presence Multi-Platform Presence Other Platform Presence NEW! TikTok Presence Twitter Presence YouTube Presence

Single Platform

Facebook Instagram LinkedIn Other Platform NEW! TikTok Twitter YouTube

Strategy & Engagement

Brand Partnership NEW! Call to Action Chatbots Community Management Creative Use of Technology Customer Service Earned Media NEW! Employee Engagement Event & Experiential NEW! Fundraising Gamification Globalization Humor Innovative Media Buying Strategy NEW! Insights & Trends Integration with Live Television LGBTQ Community Engagement Localization Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring NEW! Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response Search NEW! Shopping Storytelling Takeovers

Podcast

Art & Culture Podcast NEW! Branded Podcast Comedy Podcast NEW! News & Politics Podcast NEW! Other Podcast Genres NEW! Podcast Mini Series Science & Technology Podcast NEW! Sports & Health Podcast NEW! True Crime & Documentary Podcast NEW!

Video

360 Video Animal Video NEW! Comedy Video Dance Video NEW! Featurette or Behind The Scenes Video NEW! Instructional Video Live Event Coverage Live Video Long Form Video Medium-Length Video Product Feature Video NEW! Short Form Video Stories Unboxing Video NEW! Vertical Video Video Ad Video Series NEW!

From the 11th Annual Shorty Awards Best use of Comedy

This award honors the most creative use of a comedy video in a social media marketing campaign.

See previous winners and honorees here.

Winner

Comedy Video
winner
The World’s Most ‘Extra’ Tampon
Playtex Gentle Glide launched in 1973, at a time when tampons with plastic applicators were conside…

Finalists

Comedy Video
finalist
gold honor
NFL Rookies Draw Team Logos
A main objective for the NFL is making sure that people get excited about the game of football. Inh…
Comedy Video
finalist
silver honor
What Could Go Wrong
Solace creates category-leading products that simplify the complexities of data transfer. Nerd stuf…
Comedy Video
finalist
bronze honor
New York Holiday Gift Guide with Fenty Beauty
For the holiday season, we wanted to film a gift guide that would showcase Fenty Beauty products, h…
Comedy Video
finalist
audience honor
Bretman Rock Shrinks Pores and Takes The Plunge with OleHenriksen
When we found out we were launching a bright blue mask that left an exhilarating chill on your face…
Comedy Video
finalist
Chloe Morello Wakes Up with No Regrets & Glowing Skin with OleHenriksen
When we started testing our Goodnight Glow Retin-ALT Sleeping Crème, we saw a skin transformation o…

Nominees

Comedy Video
#VanLife
Indigo Development and Entertainment Arts aims to entertain and captivate the audience on Snapchat…
Comedy Video
12 Days of Kris-Mas
Fullscreen's Network Strategy team works with NBCUniversal brands to create content that drives vie…
Comedy Video
Banarnar: Star of the Show
Looking to capitalize on its film partnership with The LEGO Movie 2, Chiquita Banana wanted a globa…
Comedy Video
finalist
audience honor
Bretman Rock Shrinks Pores and Takes The Plunge with OleHenriksen
When we found out we were launching a bright blue mask that left an exhilarating chill on your face…
Comedy Video
Burritos, Please!
Turo partnered with comedian and actor, Hannibal Buress, to create a one-of-a-kind music video, in …
Comedy Video
finalist
Chloe Morello Wakes Up with No Regrets & Glowing Skin with OleHenriksen
When we started testing our Goodnight Glow Retin-ALT Sleeping Crème, we saw a skin transformation o…
Comedy Video
Deadpool 2: Euro Sing Song Competition
The 'Merc with the Mouth' was back for his second film outing of Deadpool, the oh so cleverly named…
Comedy Video
Duke Athletics: Football In Paradise
Our objective was to highlight members of our football team in a way that was relatable to fans whi…
Comedy Video
FREEFORM 25 Days of Christmas - Frossy Paints a Snowy Scene
Retaining viewers during a commercial break is no easy task. BLKBX worked with FREEFORM to create a…
Comedy Video
Handy: Two Hands from Stardom
With the goal of integrating a brand's product and messaging into custom content in a way that is b…
Comedy Video
Happytime Murders: P True Hollywood Story
For the P True Hollywood Story, our objective was to bring audiences into the darkly comic world of…
Comedy Video
Impractical Jokers: "The Island Between Us" / Fix the Open
The Impractical Jokers are the kings of the truTV castle, stars of our longest running series, a mo…
Comedy Video
Jim Gaffigan Rewatches and Reacts to His Comedy Central Presents from 2000
Comedy Central has one of the largest library of stand-up in the world. The network has a decades o…
Comedy Video
Kappa Crypto
Indigo Development and Entertainment Arts aims to entertain and excite the audience on Snapchat Or…
Comedy Video
MOIST MOIST MOIST MOIST - OleHenriksen C-Rush Brightening Gel Crème
The key benefit of C-Rush Brightening Gel Crème is the 24-hour hydration. When our team tried it fo…
Comedy Video
Museum of Voting
Remind millennials to vote in the 2018 midterms—in a whole new way.
Comedy Video
finalist
gold honor
NFL Rookies Draw Team Logos
A main objective for the NFL is making sure that people get excited about the game of football. Inh…
Comedy Video
finalist
bronze honor
New York Holiday Gift Guide with Fenty Beauty
For the holiday season, we wanted to film a gift guide that would showcase Fenty Beauty products, h…
Comedy Video
Now That's A Cardiac
In the fall of 2018, Cadillac was looking for a big idea that would generate buzz and coverage arou…
Comedy Video
Savane Pantsitis
We looked at the men's pant category and saw a lot of 'khaki-blindness'. Our insight was that adver…
Comedy Video
Snitch Cop (Roy Wood Jr.)
The objective of this piece of content was to expand upon the world of No One Loves You and promote…
Comedy Video
The Cat Rap
Contrary to popular belief, cats don't have nine lives. In fact, for abandoned felines, defending t…
Comedy Video
The Daily Bite
What if Shark Week, could become Shark Month?As a celebration of Shark Week's 30th anniversary, The…
Comedy Video
winner
The World’s Most ‘Extra’ Tampon
Playtex Gentle Glide launched in 1973, at a time when tampons with plastic applicators were conside…
Comedy Video
finalist
silver honor
What Could Go Wrong
Solace creates category-leading products that simplify the complexities of data transfer. Nerd stuf…