11th Annual Shorty Awards Categories


See below for official categories. Entries close and voting ends on February 21st, 2019 at 11:59pm ET.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

Best use of Comedy

This award honors the most creative use of a comedy video in a social media marketing campaign.

See previous winners and honorees here.
Start an entry in this category
Banarnar: Star of the Show
Looking to capitalize on its film partnership with The LEGO Movie 2, Chiquita Banana wanted a global creative campaign that encapsulated the humor of the film and tied it in with their own irreverent b...
Bretman Rock Shrinks Pores and Takes The Plunge with OleHenriksen
When we found out we were launching a bright blue mask that left an exhilarating chill on your face when applied, we had to find a way to show our audience exactly what wearing the mask feels like. Wit...
Burritos, Please!
Turo partnered with comedian and actor, Hannibal Buress, to create a one-of-a-kind music video, in addition to a commercial, featuring the celebrity's love for cool whips, burritos, and beats. In the m...
Chloe Morello Wakes Up with No Regrets & Glowing Skin with OleHenriksen
When we started testing our Goodnight Glow Retin-ALT Sleeping Crème, we saw a skin transformation overnight. Finding a way to portray these amazing results became our objective for this video. We wante...
Deadpool 2: Euro Sing Song Competition
The 'Merc with the Mouth' was back for his second film outing of Deadpool, the oh so cleverly named Deadpool 2. The first Deadpool became the highest grossing R-rated movie of all time and Feref was ch...
Duke Athletics: Football In Paradise
Our objective was to highlight members of our football team in a way that was relatable to fans while staying current with pop culture. We wanted to connect with other audiences outside of our normal f...
FREEFORM 25 Days of Christmas - Frossy Paints a Snowy Scene
Retaining viewers during a commercial break is no easy task. BLKBX worked with FREEFORM to create a series of holiday-themed interstitial videos that would play during their scheduled advertising.
Handy: Two Hands from Stardom
With the goal of integrating a brand's product and messaging into custom content in a way that is both innate and entertaining, Comedy Central created Handy, a mockumentary-style comedic look at the li...
Happytime Murders: P True Hollywood Story
For the P True Hollywood Story, our objective was to bring audiences into the darkly comic world of the The Happytime Murders. The film was an R-rated hard-boiled murder mystery set in a world much lik...
MOIST MOIST MOIST MOIST - OleHenriksen C-Rush Brightening Gel Crème
The key benefit of C-Rush Brightening Gel Crème is the 24-hour hydration. When our team tried it for the first time, the only way we could describe our skin was moist. Yes, we know the word is cringey,...
Now That's A Cardiac
In the fall of 2018, Cadillac was looking for a big idea that would generate buzz and coverage around the XT4, an all-new crossover launched in October. The goal was to capture attention and enthusiasm...
Savane Pantsitis
We looked at the men's pant category and saw a lot of 'khaki-blindness'. Our insight was that advertising for men's pants tended to look the same. That's why we chose to go with a differentiated approa...

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

The Final Entry Deadline is February 21st, 2019