Best use of Comedy in Social Media - Shorty Awards

THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

By Campaign

Corporate Social Responsibility Campaign Diverse-Owned Businesses Campaign NEW! Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Platform Campaign On a Shoestring Campaign Pro Bono Campaign Regional Campaign NEW! Social Movement Campaign

By Industry

Automotive Business to Business Education Entertainment Fashion and Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Nonprofit Restaurants Retail & E-Commerce Sports Technology

By Platform

Facebook Instagram LinkedIn Other Platforms NEW! TikTok Twitter YouTube

Original Content

Branded Content Branded Series Documentary Short Extended Reality NEW! Gaming NEW! Images NEW! Interactive Content NEW! Live Streaming Long Form Video Micro-site or Blog NEW! Podcast Short Form Video Video Video Series

Partnerships

Corporate-Community Influencer & Celebrity Media Partnership Nonprofit Partnership

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Creative Use of Technology CTV/OTT NEW! Data & Insights NEW! Employee Engagement Event & Experiential NEW! Fundraising Strategy Generative AI NEW! Micro-Influencer Strategy Paid Media PSA Real Time Response Single Post Social Commerce NEW! Storytelling User Generated Content

From the 11th Annual Shorty Awards Best use of Comedy

This award honors the most creative use of a comedy video in a social media marketing campaign.

See previous winners and honorees here.

Winner

The World’s Most ‘Extra’ Tampon

Playtex Gentle Glide launched in 1973, at a time when tampons with plastic applicators were conside…

Finalists

NFL Rookies Draw Team Logos

A main objective for the NFL is making sure that people get excited about the game of football. Inh…

What Could Go Wrong

Solace creates category-leading products that simplify the complexities of data transfer. Nerd stuf…

New York Holiday Gift Guide with Fenty Beauty

For the holiday season, we wanted to film a gift guide that would showcase Fenty Beauty products, h…

Bretman Rock Shrinks Pores and Takes The Plunge with OleHenriksen

When we found out we were launching a bright blue mask that left an exhilarating chill on your face…

Chloe Morello Wakes Up with No Regrets & Glowing Skin with OleHenriksen

When we started testing our Goodnight Glow Retin-ALT Sleeping Crème, we saw a skin transformation o…

Nominees

Indigo Development and Entertainment Arts aims to entertain and captivate the audience on Snapchat…

12 Days of Kris-Mas

Fullscreen's Network Strategy team works with NBCUniversal brands to create content that drives vie…

Banarnar: Star of the Show

Looking to capitalize on its film partnership with The LEGO Movie 2, Chiquita Banana wanted a globa…

Bretman Rock Shrinks Pores and Takes The Plunge with OleHenriksen

When we found out we were launching a bright blue mask that left an exhilarating chill on your face…

Burritos, Please!

Turo partnered with comedian and actor, Hannibal Buress, to create a one-of-a-kind music video, in …

Chloe Morello Wakes Up with No Regrets & Glowing Skin with OleHenriksen

When we started testing our Goodnight Glow Retin-ALT Sleeping Crème, we saw a skin transformation o…

Deadpool 2: Euro Sing Song Competition

The 'Merc with the Mouth' was back for his second film outing of Deadpool, the oh so cleverly named…

Duke Athletics: Football In Paradise

Our objective was to highlight members of our football team in a way that was relatable to fans whi…

FREEFORM 25 Days of Christmas - Frossy Paints a Snowy Scene

Retaining viewers during a commercial break is no easy task. BLKBX worked with FREEFORM to create a…

Handy: Two Hands from Stardom

With the goal of integrating a brand's product and messaging into custom content in a way that is b…

Happytime Murders: P True Hollywood Story

For the P True Hollywood Story, our objective was to bring audiences into the darkly comic world of…

Impractical Jokers: "The Island Between Us" / Fix the Open

The Impractical Jokers are the kings of the truTV castle, stars of our longest running series, a mo…

Jim Gaffigan Rewatches and Reacts to His Comedy Central Presents from 2000

Comedy Central has one of the largest library of stand-up in the world. The network has a decades o…

Indigo Development and Entertainment Arts aims to entertain and excite the audience on Snapchat Or…

MOIST MOIST MOIST MOIST - OleHenriksen C-Rush Brightening Gel Crème

The key benefit of C-Rush Brightening Gel Crème is the 24-hour hydration. When our team tried it fo…

Museum of Voting

Remind millennials to vote in the 2018 midterms—in a whole new way.

NFL Rookies Draw Team Logos

A main objective for the NFL is making sure that people get excited about the game of football. Inh…

New York Holiday Gift Guide with Fenty Beauty

For the holiday season, we wanted to film a gift guide that would showcase Fenty Beauty products, h…

Now That's A Cardiac

In the fall of 2018, Cadillac was looking for a big idea that would generate buzz and coverage arou…

Savane Pantsitis

We looked at the men's pant category and saw a lot of 'khaki-blindness'. Our insight was that adver…

Snitch Cop (Roy Wood Jr.)

The objective of this piece of content was to expand upon the world of No One Loves You and promote…

Contrary to popular belief, cats don't have nine lives. In fact, for abandoned felines, defending t…

What if Shark Week, could become Shark Month?As a celebration of Shark Week's 30th anniversary, The…

The World’s Most ‘Extra’ Tampon

Playtex Gentle Glide launched in 1973, at a time when tampons with plastic applicators were conside…

What Could Go Wrong

Solace creates category-leading products that simplify the complexities of data transfer. Nerd stuf…