The Early Deadline is December 9th! Enter Now!

Enter the 14th Annual Shorty Awards

The Shorty Awards honor the best of social media and digital. See categories below. The early entry deadline is on December 9th, 2021.

From the 11th Annual Shorty Awards

FREEFORM 25 Days of Christmas - Frossy Paints a Snowy Scene

Entered in Comedy Video

About this entry

Retaining viewers during a commercial break is no easy task. BLKBX worked with FREEFORM to create a series of holiday-themed interstitial videos that would play during their scheduled advertising.

Why does this entry deserve to win?

To engage fans and keep eyes on the screen, FREEFORM shocked its viewers into staying tuned during the commercial break with quirky/peculiar interstitial videos.

The strange videos were also posted on YouTube, Facebook, and Instagram, to expand viewership. It caused some friction on the comment boards, but in the best way possible. Some fans were confused, others amused, and a few disturbed by the strange antics of Frossy, a disillusioned artist who bears some resemblance to Frosty the Snowman and Bob Ross.

Results

The videos were a hit, with viewers engaging on social media channels like Twitter while the interstitials aired. Overall, the campaign generated millions of impressions across the FREEFORM network and social media channels.

Media

Video for FREEFORM 25 Days of Christmas - Frossy Paints a Snowy Scene

Entrant Company / Organization Name

BLKBX Creative Group, FREEFORM

Links

Entry Credits