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11th Annual Shorty Awards Categories


See below for official categories. Entries close and voting ends on February 21st, 2019 at 11:59pm ET.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

Chloe Morello Wakes Up with No Regrets & Glowing Skin with OleHenriksen

Finalist in Comedy Video

Objective

When we started testing our Goodnight Glow Retin-ALT Sleeping Crème, we saw a skin transformation overnight. Finding a way to portray these amazing results became our objective for this video. We wanted to show our audience that if you are looking for one product that will make your skin flawless overnight, Goodnight Glow will get you there!

Strategy

To bring this video to life, we needed an influencer in the beauty industry that was hilarious, a good actor, and genuinely loved the product. We met with Chloe Morello and she was the perfect match!

In order to create a video that would depict the overnight transformation when using Goodnight Glow, we thought of one of the most relatable moments: that feeling of looking at yourself in the mirror after a night of drinking and feeling nothing but regret. We've all had those nights: a little too much alcohol, drunchies, and waking up the next morning looking like a mess. In this video, Chloe Morello has one of those nights but instead, is shocked to see how that her skin is absolutely flawless because before she went to bed, she remembered to put on Goodnight Glow Retin-ALT Sleeping Crème.

Results

The results were amazing! We garnered over 331K views across all channels (Instagram, Facebook, Twitter, and YouTube). This video also aligned with the brand's Australia launch and we saw a 50% spike in the product in this region after the video went live.

@mangohalo on Instagram commented, "Lol I watched this video like 500 times because I love the song so much πŸ˜‚πŸ˜‚ can't wait to try the goodnight glow 😍πŸ”₯πŸ™."

@ranm101 wrote "πŸ˜‚πŸ˜‚πŸ˜‚ I can't stop watching it! @chloemorello ❀".

Through this video, OleHenriksen was able to create content that disrupted the beauty space while also getting customers excited about our products!

Media

Video for Chloe Morello Wakes Up with No Regrets & Glowing Skin with OleHenriksen

Produced by

OleHenriksen

Links

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

The 11th annual shorty awards will be held may 5, 2019 in nyc.