ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

From the 10th Annual Shorty Awards Best use of Comedy

This award honors the most creative use of a comedy video in a social media marketing campaign.

See previous winners and honorees here.

Winner

Comedy Video
winner
Cards Against Humanity Saves America
Over the years, Cards Against Humanity has executed ridiculous, headline-grabbing stunts, like the time we sold hundreds of boxes of poop, or dug a tremendous hole in the ground that went nowhere. For the 2017 holiday season, we announced our most ambitious campaign yet.We decided to save America.In truth, we wanted to create a national campaign t…

Finalists

Comedy Video
finalist
"Fight Dirty"
Method, the pioneer of premium planet-friendly and design-driven home, fabric and personal care products, came to Kovert Creative for help developing a video that would launch a year-long digital ad campaign. Though the piece would be supported through paid initiatives, including through social media and homepage takeovers, the brand was not looki…
Comedy Video
finalist
"Howler Soccer Ball Phone"
In June 2017, Kovert Creative announced an equity partnership with Howler Media, a multimedia platform known for its unique point of view and highly-visual, glossy print magazine that covers global soccer from an American perspective.Kovert Creative wanted to create a piece of sharable digital content that would not only generate views and press c…
Comedy Video
finalist
If Jane Austen characters used dating apps
It was the 200th anniversary of Jane Austen's death and we wanted to honour the date on BBC Culture and BBC Britain. A lot of the commemorations revolved around exhibitions going on in Britain, or looking back at her novels. We knew that we wanted to do something that wasn't only different enough to catch the eye, but would demonstrate how relevan…
Comedy Video
finalist
audience
Meet an Owner: Daniel Tosh
Falling just shy of cultish, Subaru owners are an evangelical and loyal consumer base. And with this phenomenon in mind, Subaru looked to its community of passionate owners to share their own personal video-love letters to their cars on Subaru's new MeetAnOwner.com hub. Casting a wide net of submissions for their site, Subaru aimed to feature real…
Comedy Video
finalist
Shameless "Bar Rescue" Webisode Crossover
It started with 'a follow'. Last May, when Bar Rescue host Jon Taffer followed Shameless' twitter account, Showtime saw an opportunity. Taffer's show fixes up bar's that are being mismanaged and for eight seasons, Shameless has featured the 'diviest' bar on the South Side of Chicago -- The Alibi. Seeing an opportunity to connect the two story-w…

Nominees

Comedy Video
Angie Tribeca Ice
It's not every day that the premiere date of a TV show is revealed by melting down a giant block of ice. It's more like twice in a year. For season three of the satirical comedy Angie Tribeca, TBS and Stun trolled a premium cable channel by freezing its star in a life-size block of ice and "live-streaming" the event to reveal the premiere date. We upped the…
Comedy Video
Girl Code Snapchat Series
MTV brought back this new season of 'Girl Code,' reimagined for Snapchat. The series aimed to guide young women through womanhood via comedians telling their own hilarious personal stories and giving viewers advice.
Comedy Video
Sh*t LA People Say with Blake Griffin
Red Bull's mission to give wings to people and ideas spans across many sports and culture communities, including comedy. Our objective was to credibly showcase basketball player and Red Bull athlete Blake Griffin's affiliation to the brand by empowering his passion project and establishing him as an Angeleno through strategic and regionally relevant comedy …
Comedy Video
Xfinity Mobile Presents Selfie Stand-Up With Reggie Watts
Comcast was launching Xfinity Mobile, a new kind of mobile network combining America's largest, most reliable 4G LTE with the most WiFi hotspots nationwide. In order to cut through the noise in one of the most competitive industries in advertising, we needed a bold, transparent activation to prove to skeptics that Xfinity Mobile was the future of mobile tec…