Best use of Comedy in Social Media - Shorty Awards

13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications.

From the 10th Annual Shorty Awards Best use of Comedy

This award honors the most creative use of a comedy video in a social media marketing campaign.

See previous winners and honorees here.

Winner

Cards Against Humanity Saves America

Over the years, Cards Against Humanity has executed ridiculous, headline-grabbing stunts, like the time we sold hundreds of boxes of poop, or dug a tremendous hole in the ground that went nowhere. For the 2017 holiday season, we announced our most ambitious campaign yet.We decided to save America.In truth, we wanted to create a national campaign t…

Finalists

Method, the pioneer of premium planet-friendly and design-driven home, fabric and personal care products, came to Kovert Creative for help developing a video that would launch a year-long digital ad campaign. Though the piece would be supported through paid initiatives, including through social media and homepage takeovers, the brand was not looki…

"Howler Soccer Ball Phone"

In June 2017, Kovert Creative announced an equity partnership with Howler Media, a multimedia platform known for its unique point of view and highly-visual, glossy print magazine that covers global soccer from an American perspective.Kovert Creative wanted to create a piece of sharable digital content that would not only generate views and press c…

If Jane Austen characters used dating apps

It was the 200th anniversary of Jane Austen's death and we wanted to honour the date on BBC Culture and BBC Britain. A lot of the commemorations revolved around exhibitions going on in Britain, or looking back at her novels. We knew that we wanted to do something that wasn't only different enough to catch the eye, but would demonstrate how relevan…

Meet an Owner: Daniel Tosh

Falling just shy of cultish, Subaru owners are an evangelical and loyal consumer base. And with this phenomenon in mind, Subaru looked to its community of passionate owners to share their own personal video-love letters to their cars on Subaru's new MeetAnOwner.com hub. Casting a wide net of submissions for their site, Subaru aimed to feature real…

Shameless "Bar Rescue" Webisode Crossover

It started with 'a follow'. Last May, when Bar Rescue host Jon Taffer followed Shameless' twitter account, Showtime saw an opportunity. Taffer's show fixes up bar's that are being mismanaged and for eight seasons, Shameless has featured the 'diviest' bar on the South Side of Chicago -- The Alibi. Seeing an opportunity to connect the two story-w…

Nominees

Angie Tribeca Ice

It's not every day that the premiere date of a TV show is revealed by melting down a giant block of ice. It's more like twice in a year. For season three of the satirical comedy Angie Tribeca, TBS and Stun trolled a premium cable channel by freezing its star in a life-size block of ice and "live-streaming" the event to reveal the premiere date. We upped the…

Girl Code Snapchat Series

MTV brought back this new season of 'Girl Code,' reimagined for Snapchat. The series aimed to guide young women through womanhood via comedians telling their own hilarious personal stories and giving viewers advice.

Sh*t LA People Say with Blake Griffin

Red Bull's mission to give wings to people and ideas spans across many sports and culture communities, including comedy. Our objective was to credibly showcase basketball player and Red Bull athlete Blake Griffin's affiliation to the brand by empowering his passion project and establishing him as an Angeleno through strategic and regionally relevant comedy …

Xfinity Mobile Presents Selfie Stand-Up With Reggie Watts

Comcast was launching Xfinity Mobile, a new kind of mobile network combining America's largest, most reliable 4G LTE with the most WiFi hotspots nationwide. In order to cut through the noise in one of the most competitive industries in advertising, we needed a bold, transparent activation to prove to skeptics that Xfinity Mobile was the future of mobile tec…

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

shorty awards finalists will be announced in mid-march!