The Early Deadline is December 9th! Enter Now!

Enter the 14th Annual Shorty Awards

The Shorty Awards honor the best of social media and digital. See categories below. The early entry deadline is on December 9th, 2021.

From the 11th Annual Shorty Awards

The Daily Bite

Entered in Comedy Video

About this entry

What if Shark Week, could become Shark Month?

As a celebration of Shark Week's 30th anniversary, The Daily Bite, served as a month-long daily countdown leading up to Discovery's 2018 Shark Week. Daily Bite consisted of 30 mid-form episodes hosted by comedian Jordan Carlos.

The series' aim was to provide a creative digital/social environment to engage a wider audience of Shark Week fans.

Why does this entry deserve to win?

Shark Week themed webisodes were released on a daily basis, starting one month before the on-air premiere of Shark Week.

The Daily Bite provided complementary programming that covered everything viewers need and wanted to know about past Shark Weeks, from on-air programming teases, to throw-back clips, and conservation highlights.

Results

The Daily Bite successfully provided a fun and entertaining digital extension of the Shark Week 2018 extravaganza, giving long-time fans, and uninitiated viewers a chance to get excited for Discovery's best week of the year!

The cross-platform series contributed to overwhelmingly positive engagement across the Discovery brand GO apps - leading to increased mobile GO streams, viewer retention, and new user acquisitions.


Media

Video for The Daily Bite

Entrant Company / Organization Name

Discovery - GO Original Productions

Link

Entry Credits