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Enter the 14th Annual Shorty Awards

The Shorty Awards honor the best of social media and digital. See categories below. The early entry deadline is on December 9th, 2021.

From the 11th Annual Shorty Awards

Jim Gaffigan Rewatches and Reacts to His Comedy Central Presents from 2000

Entered in Comedy Video

About this entry

Comedy Central has one of the largest library of stand-up in the world. The network has a decades old history of releasing hour specials, half hour specials, and stand-up series. Dozens of these comedians have gone on to world-wide fame and movie careers, with Jim Gaffigan being one of the biggest names. We wanted to leverage Jim's history with Comedy Central and allow him to look back on his more humble beginnings.

Why does this entry deserve to win?

Before we had Jim watch his 19-year-old special, we ensured he had not rewatched the special or done any preparation before watching. This allowed for the most organic reaction. We also wanted to make sure Jim had someone to play off of, so we had him come in with his wife and writing partner Jeannie Gaffigan. As Jim and Jeannie watched the full special, they organically commented and riffed about where they were in their lives then, and also provided some behind-the-scenes info about Jim's strategy going into that evening. We then went through and pulled all of the best moments, leading to a final video that showcased both their reactions, supplemented by actual moments from the special.

Results

This piece generated 420k views and 1.8k shares across platforms. Jim Gaffigan amplified the piece on his Twitter to increase our social reach.

Media

Video for Jim Gaffigan Rewatches and Reacts to His Comedy Central Presents from 2000

Entrant Company / Organization Name

Comedy Central - Viacom

Entry Credits