ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

From the 11th Annual Shorty Awards

Love Your Neighbor

Finalist in Brand Identity, Wine, Beer & Spirits, Social Activism

Entered in Social Good Campaign

About this entry

In 2015 we launched the "Donald Eres Un Pendejo" campaign to unify a community and create something positive from what has been such a vile piece of history to watch. The Love Your Neighbor campaign is the next phase of this project.


We believe that at the door of your business your values should be exemplified and defended.


Ilegal Mezcal — the company — was founded in Guatemala. Ilegal Mezcal — the liquor — is made in Oaxaca, Mexico by Oaxaqueños. The company is comprised of Mexicans, Guatemalans, Mexican Americans, an El Salvadoran American, a Venezuelan, an Ecuadorian, New Yorkers, Californians, an Alabamian, a Philadelphian … people from an array of other ethnicities, cultures, and sexual orientations. We live, work, and play across borders.


We are too keenly aware of the issues of immigration, the refugee crisis, gender discrimination, racism and xenophobia. These issues impact us, our friends, and our relatives. Our goal is to give a voice to these issues and unify communities through awareness campaigns and fundraising efforts.



Why does this entry deserve to win?

Demonizing groups of people will not solve any of this. Nor will building walls, whether brick by brick or sound bite by sound bite. Violence is certainly not the answer. Finding commonality, exercising compassion, sharing an other's custom, fighting for human dignity, engaging in civil discourse — these are good first steps.


Since the company began we have supported and contributed to a number of groups working to affect social change for the better. Through out of home advertising, digital strategy and cocktail partnerships with bars across the United States, we will raise awareness for these critical issues. Ilegal will be donating all the profits from our merchandise line, a one dollar for every Love Your Neighbor cocktail sold during the time period of October 2018 through February 2019 to Esperanza Immigrant Rights Project and The National Center For Transgender Rights.

Results

The Love Your Neighbor project hit the streets with 3,000 wild postings, 26 billboard size trucks, 10 billboard sized projections. Only four months into the campaign the Love Your Neighbor cocktail has been featured at 40 bar and restaurant menus across the country, with thousands of cocktails sold, 500 shirts and over $7,000 raised for charity. We plan to continue the project and raising money through the end of the year.



Media

Video for Love Your Neighbor

Produced by

Ilegal Mezcal

Link

Entry Credits