4th Annual Shorty Social Good Awards Categories


See below for official categories. The regular entry deadline is on August 28th, 2019 at 11:59pm ET.

From the 11th Annual Shorty Awards Best Brand Identity

This award honors a social media campaign or overall social presence for exceptional brand identity. Brand elements used in posts, to enhance social profiles, and as part of integrated campaigns are eligible. Creative integrity, strategic integration, sharability and effectiveness will be considered.

See previous winners and honorees here.

Finalists

finalist
audience
Dream In Black
AT&T wanted to create a long-term communications platform geared towards the African American community, positioning the brand as the go-to premium service for wireless, internet, and entertainment that speaks to the culture.
finalist
Love Your Neighbor
In 2015 we launched the "Donald Eres Un Pendejo" campaign to unify a community and create something positive from what has been such a vile piece of history to watch. The Love Your Neighbor campaign is the next phase of this project. We believe that at the door of your business your values should be exemplified and defended.Ilegal Mezcal — the c...
finalist
Masterbrand Storytelling in Latin America
To launch a digitally-powered Brand Identity in Latin America for the new BBC Studios. In 2018, the global production and commercial distribution arms of the BBC became one company. A year prior, in Latin America, we closed our channels and began focusing exclusively on content distribution & licensing. With the advent of the merger and the ...
finalist
The Kernel of Innovation
Corn is frequently viewed as simply a food product. However this mindset overlooks the extreme versatility of the corn kernel and its many uses - from improving the taste of our food and longevity of our cosmetics, to making plastics more environmentally friendly and medicine easier to swallow.In Fall 2017, the Corn Refiners Association (CRA) pa...
finalist
We Do Our Own (Marketing) Stunts
With the 6th installment of Mission: Impossible, Tom Cruise and Christopher McQuarrie took the franchise to new heights. Of course, we had to create a multi-platform, innovative marketing campaign to match. We had to showcase the new movie pushing boundaries in stunts, technology and more. In order to do this, we set out to immerse fans in the ...

Nominees

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

The Shorty Social good awards regular deadline is on august 28, 2019.