ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

From the 11th Annual Shorty Awards

Never Still

Entered in Brand Identity

About this entry

RIMOWA is a global leader in premium luggage. Founded in Cologne in 1898, RIMOWA creates products at the intersection of innovation, utility, and luxury for purposeful travelers. As the first to introduce the now iconic aluminum suitcase in 1937 and the polycarbonate suitcase in 2000, RIMOWA has always combined heritage and craftsmanship with the rigors of modern technology. In 2017, RIMOWA joined LVMH.

RIMOWA has been known for its iconic suitcases of German quality, superior manufacturing, and timeless design; but as a new generation of travelers actively seek brands that stand for something, and while copycats crowd the market, it is vital to communicate our brand's message. To mark our 120th anniversary, RIMOWA created a global campaign depicting its rich history of making suitcases for purposeful travelers. The message is simple but powerful: "No one builds a legacy by standing still."

Why does this entry deserve to win?

RIMOWA leveraged the brand's strongest equity–its community–selecting a group of cultural icons whose lifelong journeys are ones of ambition, determination, and resilience. Tennis legend Roger Federer, Louis Vuitton Men's artistic director/Off-White founder Virgil Abloh, model and activist Adwoa Aboah, global restaurateur Nobu Matsuhisa and Dior men's jewelry designer/AMBUSH creative director Yoon Ahn, are all long-time RIMOWA owners and share the same mindset despite diverse backgrounds. Shot on three continents by five different directors, each icon created an emotional and visually distinct expression of their unique journey in the form of five individual icon films and one overarching anthem film that weaves the stories together.

The integrated, social-first campaign launched on Instagram via our icon's channels and continued to roll out across all social channels (Instagram, Facebook, Twitter, LinkedIn, WeChat, Weibo and YouTube) through paid placements, AirFrance Entertainment, cinemas, out-of-home in key cities, and global media platforms.

Results

Media

Video for Never Still

Produced by

RIMOWA

Links

Entry Credits