13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications. The regular deadline is on February 4th, 2020.

From the 11th Annual Shorty Awards Best in Wine, Beer and Spirits

This awards honors the best use of social media in a marketing campaign by a wine, beer or spirits brand. Objectives may include the promoting the launch of a new beverage, targeting new customer audiences or working to increase brand affinity.

See previous winners and honorees here.

For non-alcoholic beverages, please see our Food & Beverage category.


Love Your Neighbor
In 2015 we launched the "Donald Eres Un Pendejo" campaign to unify a community and create something positive from what has been such a vile piece of history to watch. The Love Your Neighbor campaign is the next phase of this project. We believe that at the door of your business your values should be exemplified and defended.Ilegal Mezcal — the com…
Malibu Games — the championship of summer fun
Malibu is a coconut rum with a budget as trivial as the cocktail umbrella. Not the typical choice of beverage, it treads in a declining category dominated by the richer, regular rums, and vodka.Amidst problems galore, Malibu faced an ultimatum: own summer or go home. But spraying messages across summer on tiny budgets wasn't the answer for distinc…
Rose Your Way
Our goal was to develop a best-in-class digital strategy that positions Gallo's Rosé brands as the consumer choice, ultimately driving purchase by showing that there is a Rosé for everyone. Rosé is the #1 growth category in the wine segment. It grew at an unprecedented rate of +96% in 2018. With 249 new Rosé SKUs introduced in 2017 alone, the prod…
The Macallan Distillery Experience
In June 2018, The Macallan unveiled its iconic and unprecedented new distillery and visitor center, after many millions and years in the making. Solidifying its position as the luxury single malt, the brand needed to spread mass awareness about its opening to drive interest and traffic to this whiskey mecca as a true destination, as well as make t…
iLobola Nge Bhubesi
Lion Lager is an iconic South African beer that once held the lion's share of the beer market back in the 80s and 90s before being shelved in the 2000s due to strong competition in the market.When relaunching the brand in 2018, we recognised that South Africa is the most unequal country in the world and when it comes to brand communication, alcoho…


About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

the Regular entry deadline is on February 4th, 2021.