11th Annual Shorty Awards Categories


See below for official categories. Entries close and voting ends on February 21st, 2019 at 11:59pm ET.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

Best in Wine, Beer and Spirits

This awards honors the best use of social media in a marketing campaign by a wine, beer or spirits brand. Objectives may include the promoting the launch of a new beverage, targeting new customer audiences or working to increase brand affinity.

See previous winners and honorees here.

For non-alcoholic beverages, please see our Food & Beverage category.
Start an entry in this category
Captain Morgan #LiveLikeACaptain
As the world's largest producer of spirits, Diageo have a global goal of reaching 200M people with messages on alcohol moderation by 2025.Captain Morgan – the drink of lively nights out – challenged 10...
Chant Generator
People have been doing the same old soccer chants for years. But that wasn't going to cut it for Atlanta United, Atlanta's new soccer team that set the record for MLS attendance in just its first year....
Malibu Games — the championship of summer fun
Malibu is a coconut rum with a budget as trivial as the cocktail umbrella. Not the typical choice of beverage, it treads in a declining category dominated by the richer, regular rums, and vodka.Amidst ...
Rose Your Way
Our goal was to develop a best-in-class digital strategy that positions Gallo's Rosé brands as the consumer choice, ultimately driving purchase by showing that there is a Rosé for everyone. Rosé is the...
Tell Me a LoveStory
Everyone has a love story to tell. LoveStory Wines' is with its beloved city of Verona, Italy. When LoveStory launched into the U.S. market in February 2018 as a new brand, it wanted to bring consumers...
The Macallan Distillery Experience
In June 2018, The Macallan unveiled its iconic and unprecedented new distillery and visitor center, after many millions and years in the making. Solidifying its position as the luxury single malt, the ...

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

The Final Entry Deadline is February 21st, 2019