Enter the 14th Annual Shorty Awards

The Shorty Awards honor the best of social media and digital. See categories below. The early entry deadline is on December 9th, 2021.

From the 11th Annual Shorty Awards

Tell Me a LoveStory

Entered in Wine, Beer & Spirits

About this entry

Everyone has a love story to tell. LoveStory Wines' is with its beloved city of Verona, Italy. When LoveStory launched into the U.S. market in February 2018 as a new brand, it wanted to bring consumers together under the guise of storytelling and helping to promote the different types of love stories that make life rich. By putting consumers at the heart of its storytelling efforts, LoveStory sought to have a unique brand launch that not only promoted high-quality Veronese wine, but also appealed to the desire for love and positivity deep within us all.

LoveStory executed a dynamic digital marketing strategy that included social media marketing, user-generated content, an interactive web presence, and a custom label maker to further personalize the consumer experience with the product. With all these efforts combined, LoveStory was able to penetrate key markets to generate solid sales while also building an intimate digital brand that places consumers as the main characters in their own love stories.

Why does this entry deserve to win?

Since storytelling is at the heart of LoveStory's brand proposition, the brand launched a social media strategy that encompassed user-generated content, varietal information, facts about the storied city of Verona, and product highlights. All elements were supported by social media advertising to target the right consumers with appropriate interests/buying behaviors in locations where the wines were available. LoveStory made its brand even more interactive by launching an immersive website experience, custom label maker, and mobile app.

Here is what made the Tell Me a LoveStory unique:

Results

As a new brand in the market, it was important for LoveStory Wines to create an active social community, raise overall awareness about the brand, and most of all, trigger engagements with consumers.

The brand was launched in February 2018 and achieved the below results through December 31st 2018:

All social followers, impressions, and engagements won through these efforts were in the target markets in which the wines were available and/or released. These efforts have also helped the sales team in getting LoveStory Wines into more stores, thus leading to strong sales for the new brand.

Media

Video for Tell Me a LoveStory

Entrant Company / Organization Name

THAT Agency, LoveStory Wines

Links

Entry Credits