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Special Project

Special Project
From the 11th Annual Shorty Awards

What Will It Take to #RepresentHer

Entered in Social Good Campaign


For too long gender has determined who holds the decision making power in this country and around the world. Not A Billionaire in partnership with The Representation Project created "What Will It Take To #RepresentHer" to spread awareness and inspire others to join this movement to not only value women's leadership but to encourage others to use their voices, vote, and their consumer power to advocate for equality.

Strategy and Execution

Celebrities and activists including Larry Wilmore, Tarana Burke, and Sophia Bush released a video launching the "What Will It Take To #RepresentHer" campaign, an effort to break down gender stereotypes and promote women in leadership. This initiative was created in partnership with the Berkowitz brothers' production company Not A Billionaire, filmmaker Jennifer Siebel Newsom's The Representation Project, journalist Marianne Schnall's What Will It Take Movements, and MTV through their +1 the Vote.

"This campaign advocates for the equal representation of women in leadership – not just in politics, but in business and entertainment, too," said Jennifer Siebel Newsom, Founder and CEO of The Representation Project. "It's critical that women have seats at the tables of power. Without women and diversity in leadership, we cannot make needed progress in this country, correct the inequities and injustices of the past, and build a sustainable future that uplifts everyone."

The campaign offers tools for people to take action:

Vote: The Representation Project has partnered with MTV and its first-ever midterm election campaign "+1 the Vote" to provide access to a unique online tool to register voters and see if friends and family are registered.

Advocate: The campaign website includes facts about the economic gender gap across all industries, and enables participants to send a tweet to companies encouraging them to support gender equality.

Consumer Power: "What Will It Take To #RepresentHer" includes a guide to consumer

advocacy and offers easy ways to get involved with The Representation Project's

#NotBuyingIt initiative, which advocates for equal representation in media and advertising and uses social media to hold companies and brands accountable.

"Gender equality is not a women's issue, it is a human issue," said Marianne Schnall,

founder and CEO of What Will It Take Movements. "This campaign is a call to action for

women to use their voices and exert their important influence as leaders, as voters, and as engaged citizens. We all benefit from more equal and diverse leadership."


Created 1 Hero video, and 12 short cut down videos and campaign website.

Hero video shared by publications and influencers including Jezebel, Larry Wilmore, Sophia Bush, Tarana Burke, Valerie Jarrett and more. This campaign motivated voters across the country to vote for equal representation in government and business during the 2018 midterm elections, and as a result over 100 women, minority leadersand LGBTQ candidates were elected this midterm election.


Video for What Will It Take to #RepresentHer

Entrant Company / Organization Name

Not A Billionaire, The Representation Project


Entry Credits