THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Awareness Campaign Corporate Social Responsibility Campaign Diverse-Owned Businesses Campaign Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign On a Shoestring Campaign Pro Bono Campaign Social Movement Campaign

Content & Design

Audio & Music Brand Voice NEW! Branded Content Branded Series Documentary Short Email & Newsletter NEW! Feature Film Gamification NEW! Images Interactive Content Long Form Video Medium Length Video NEW! Micro-site or Blog Podcast Research Reports Short Form Video Video Series

Cause

Animal Rights & Welfare Arts & Culture Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Emergency Relief Environment & Sustainability Fight Poverty Gender Equality Human Rights Immigration & Refugees Learning & Development LGBTQ+ Mental Health Multi-Cause Initiative Other Causes NEW! Public Health Public Safety Racial Equality Responsible Consumption & Production Responsible Technology NEW! Social Justice Youth & Family

Industry

Automotive Business to Business Consumer Brands Education Entertainment Fashion & Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Non-Profit Other Industry NEW! Retail & E-Commerce Sports Technology

Partnerships

Brand Partnership NEW! Corporate-Community Influencer, Creator & Celebrity Nonprofit Partnership Other Partnerships NEW!

Platforms & Technology

Extended Reality Gaming Generative AI Instagram LinkedIn Other Platforms TikTok YouTube

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Data & Insights Earned Media Event & Experiential Guerrilla Marketing Integration with Traditional Media NEW! Paid Media PSA Single Post Storytelling Use of Viral Content NEW! User Generated Content

From the 10th Annual Shorty Awards Best Social Good Campaign

This category honors a brand or non-profit's excellence in running a social good campaign. Campaign objectives may include increasing awareness for a cause, inspiring action for a cause, crowd funding for a social good project and promoting philanthropic work.

Non-profits looking to submit their overall social media presence should enter Best in Non-Profit.

See previous winners and honorees here.

Winner

Social Good Campaign
winner
Pure Imagination Project
An unfortunate truth is that many people believe Alzheimer's is just a bit of memory loss when, in …

Finalists

Social Good Campaign
finalist
gold honor
Coach Dad: Father’s Day Surprise
Ronald McDonald House Charities® Canada (RMHC) is the solution to a problem that few know exists in…
Social Good Campaign
finalist
gold honor
OkCupid x Planned Parenthood Partnership
Since our founding in 2004, OkCupid has formed a massive community, where over 250,000 connections …
Social Good Campaign
finalist
silver honor
#StopSucking
Our objective was to reduce the number of straws used in the country this year, with the hope of ea…
Social Good Campaign
finalist
bronze honor
Full Frontal with Samantha Bee: Nasty Woman Campaign
Full Frontal's Nasty Woman T-shirt began as a spontaneous social reaction to Trump's infamous debat…
Social Good Campaign
finalist
bronze honor
audience honor
National Gun Violence Awareness Day: Wear Orange 2017
More than 90 people die and hundreds more are injured by gun violence every day. Hadiya Pendleton b…

Nominees

Social Good Campaign
#BeKindtoElephants
In November 2017, President Donald Trump reversed one of President Barack Obama's policies which pr…
Social Good Campaign
#GetOnBoard: A Cruise Line Making History with Pride
At Celebrity Cruises, we believe in opening up the world, and we remain committed to our core brand…
Social Good Campaign
#GiveAToast
As a trusted Canadian brand with stores within 15-minutes' drive of 90 per cent of the population, …
Social Good Campaign
#TakeAKnee
To counter the President's narrative, that taking a knee was un-American, we wanted to create a fil…
Social Good Campaign
60k Day
Founders David Heath and Randy Goldberg started Bombas after they learned socks are the #1 most req…
Social Good Campaign
AT&T #ItCanWait: The Voice of Reason ft. Darren Criss & Katie Cassidy
In 2010, AT&T launched a social good campaign designed to drive awareness to the dangers of textin…
Social Good Campaign
Bring Back Our Stars
India has been on red alert for being one of the most polluted countries in the world. It's evident…
Social Good Campaign
C0d3rs
As women in the computer science field still face scrutiny and are discouraged by things like the c…
Social Good Campaign
Call of the Warrior Campaign
Dexcom is the pioneer and industry leader in continuous glucose monitoring (CGM) for people with di…
Social Good Campaign
Care2 Secures Lactation Facilities for Breastfeeding Mothers in Major Cities
In August 2017, Lacey Kohlmoos, Care2's Online Organizing Strategist, used the Care2 platform to st…
Social Good Campaign
Caregiving
For nine years, Mastercard has partnered with Stand Up To Cancer, a research organization unlike an…
Social Good Campaign
Changing the Tide of Ocean Pollution
According to some estimates, there are more than 86 million metric tons of plastics in our oceans r…
Social Good Campaign
Charity Navigator
Charity Navigator's objectives in our Hot Topics work are to drive donations, resources, and recogn…
Social Good Campaign
Cigarettes: The Ultimate Clingy EX
It's 2018, so pretty much everyone knows cigarettes are bad for your health. Although the teen smok…
Social Good Campaign
Climate Comic Contest
If the world's climate can change, so can we. In the lead up to COP23 Climate Change Confere…
Social Good Campaign
ColourPop x NKLA
All net profits from the purchase of these products will be donated to Best Friends Animal Society®…
Social Good Campaign
Delivering Good
The fall of 2017 saw an unprecedented number of natural disasters in North America, including Hurri…
Social Good Campaign
Delta Corporate Social Responsibility – Anthem
To the average consumer, "Corporate Social Responsibility" (CSR) feels more like corporate jargon t…
Social Good Campaign
Hyundai’s Young Entrepreneurs Series with BuzzFeed
At Hyundai, making things better is at the heart of everything they do. It's why they question t…
Social Good Campaign
Leapin’ into Land of Lemurs
The Calgary Zoo strives to encourage passion for wild animals, through the creation of interactive …
Social Good Campaign
Michael Kors: Watch Hunger Stop
Now in its 5th year, Michael Kors' "Watch Hunger Stop" campaign aims to raise awareness and funds t…
Social Good Campaign
National Geographic: Chasing Genius
Consumer engagement has long been a cornerstone of National Geographic's business model and purpose…
Social Good Campaign
One Saturday to Dream Fearlessly
At American Family Insurance we believe there's so more to insurance than a policy. It's about empo…
Social Good Campaign
POV Spotlights the Syrian War and Global Refugee Crisis on PBS
To shed light on the ongoing Syrian war and global refugee crisis, POV, the award winning docume…
Social Good Campaign
Pop Your Bubble: The Anti-Algorithm
In 2017, America was deeply divided. Social media was supposed to be connecting us, but many people…
Social Good Campaign
Ryan Ashley - Crowdrise
The objective of this campaign was the tie the charitable theme of each episode of Ink Master: Ange…
Social Good Campaign
Sal's Shoes Toe to Toe 2017
Sal's Shoes finds new feet for pre-loved children's shoes and was founded in November 2013. Feet i…
Social Good Campaign
Stories From the Road: Human Hug Project
In today's competitive marketplace, 85% of consumers think more favorably of and are more apt to su…
Social Good Campaign
Taking Action to Make Global Change: MSNBC and Global Citizen
For the fourth consecutive year MSNBC and Comcast NBCUniversal were proud to be the premier media p…
Social Good Campaign
The Filtered Life
Everybody knows Brita as a brand that allows people to filter out the bad to get to great-tasting, …
Social Good Campaign
The Kindness Card
Social Good Campaign
The Pool Party
In 2017, drownings reached record highs across Canada. Despite numerous newscasts and reports with …
Social Good Campaign
We Are Sikhs
Sikhism is the world's fifth-largest religion, but the 500,000 Sikhs Americans in the United States…
Social Good Campaign
Women’s Strike Campaign
Our objective was to support the Women's Strike in a way that felt visceral and immersive, instead …
Social Good Campaign
World Polio Day
For the second time in human history, the world stands on the brink of eradicating a human disease.…
Social Good Campaign
You Can't Disguise Hate
Raise awareness of rapidly approaching hate rallies scheduled in the San Francisco Bay Area White S…