Best Social Good Campaign in Social Media - Shorty Awards

13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications.

From the 10th Annual Shorty Awards Best Social Good Campaign

This category honors a brand or non-profit's excellence in running a social good campaign. Campaign objectives may include increasing awareness for a cause, inspiring action for a cause, crowd funding for a social good project and promoting philanthropic work.

Non-profits looking to submit their overall social media presence should enter Best in Non-Profit.

See previous winners and honorees here.

Winner

Social Good Campaign

Pure Imagination Project

An unfortunate truth is that many people believe Alzheimer's is just a bit of memory loss when, in fact, it is a fatal disease for 47 million people worldwide. Every 66 seconds someone is diagnosed with Alzheimer's disease. Yet it often remains out of the news and social media conversation unless someone famous dies from complications of Alzheimer…

Finalists

Social Good Campaign

Coach Dad: Father’s Day Surprise

Ronald McDonald House Charities® Canada (RMHC) is the solution to a problem that few know exists in Canada. More than 70 per cent of Canadians live outside a city with a children's hospital, so when a child becomes seriously ill families must travel hundreds of kilometers to receive the treatment and care their child needs. Founded in 1982, RMHC i…

Social Good Campaign

OkCupid x Planned Parenthood Partnership

Since our founding in 2004, OkCupid has formed a massive community, where over 250,000 connections are made everyday. Because OkCupid profits from both subscriptions and ads, our top priority is attracting new users to the app, particularly millennials as they are the most active demographic on dating apps today. So in order to stay relevant among…

Social Good Campaign

Our objective was to reduce the number of straws used in the country this year, with the hope of earning a permanent & sustainable way of retaining that reduction.We set out to earn reach and engagement through an social activation (goal: 10MM reach), followed by acquisition of key bars and restaurants in a single city (goal: at least 10 partners.…

Social Good Campaign

Full Frontal with Samantha Bee: Nasty Woman Campaign

Full Frontal's Nasty Woman T-shirt began as a spontaneous social reaction to Trump's infamous debate comment on Oct 19th. In partnership with Omaze, Full Frontal created a Nasty Woman t-shirt for fans to purchase with all net proceeds going to Planned Parenthood. Sam Bee embraced this trending T-shirt as part of an extended segment on her program …

Social Good Campaign

National Gun Violence Awareness Day: Wear Orange 2017

More than 90 people die and hundreds more are injured by gun violence every day. Hadiya Pendleton became one of those people when she was shot and killed on January 21, 2013. To honor Hadiya's life, #WearOrange was created by her childhood friends and launched on her 18th birthday - June 2, 2015. #WearOrange quickly spread, gaining the attention o…

Nominees

Social Good Campaign

We live in an intense and noisy world. We live with and through gadgets, social media and mobile apps. Our brains are now oriented to consuming multiple forms of information through what we know as a newsfeed. Younger generations are already adapted to this timeline/newsfeed mentality, often from early childhood. The challenge is to identify how innovative …

Social Good Campaign

#BeKindtoElephants

In November 2017, President Donald Trump reversed one of President Barack Obama's policies which prohibited hunters from importing elephant trophies from Zimbabwe and Zambia into the United States. Ellen DeGeneres decided to talk about "the elephant in the room" and use her massive platform to save the elephants. Ellen launched the #BeKindtoElephants campai…

Social Good Campaign

#GetOnBoard: A Cruise Line Making History with Pride

At Celebrity Cruises, we believe in opening up the world, and we remain committed to our core brand values, including acceptance, inclusion, and equality. As leaders among our competition, and in the Luxury Travel Industry on a global scale, we launched our #GetOnBoard initiative to demonstrate our commitment to supporting the LGBTQ community, championing d…

Social Good Campaign

As a trusted Canadian brand with stores within 15-minutes' drive of 90 per cent of the population, Canadian Tire is one of the country's largest, most recognized retailers, offering everything from auto-parts to kitchen and household goods, outdoor living products and sports equipment. Offering everything for house and home, Canadian Tire was looking for wa…

Social Good Campaign

To counter the President's narrative, that taking a knee was un-American, we wanted to create a film to remind the public of the truth behind this powerful sign of respect and peaceful protest.

Social Good Campaign

Founders David Heath and Randy Goldberg started Bombas after they learned socks are the #1 most requested clothing item at homeless shelters. From there, the brand's mission to donate a pair of socks for every pair sold was established, and the company set out to create the most comfortable and functional socks.Bombas was built on social good and to help su…

Social Good Campaign

AT&T #ItCanWait: The Voice of Reason ft. Darren Criss & Katie Cassidy

In 2010, AT&T launched a social good campaign designed to drive awareness to the dangers of texting and driving, aptly named It Can Wait. This initiative's early content aimed to shock and scare viewers, warning them of the consequences of distracted driving via graphic visuals and tragic personal stories. However, as the program expanded and matured, the …

Social Good Campaign

Bring Back Our Stars

India has been on red alert for being one of the most polluted countries in the world. It's evident from the smog that envelopes our cities every winter, affecting visibility and compromising health.There was a need to create conscious awareness about pollution and a way of imparting it so that people are sensitive to the environment and contribute in their…

Social Good Campaign

As women in the computer science field still face scrutiny and are discouraged by things like the controversial memo leaked by a Google employee last summer, IBM, a leader for over 100 years in progressive thinking, stands up to celebrate the women of tech. Supporting females who code has always been in our DNA, and we're on a mission to help elevate anothe…

Social Good Campaign

Call of the Warrior Campaign

Dexcom is the pioneer and industry leader in continuous glucose monitoring (CGM) for people with diabetes. A CGM is an FDA-approved device that provides continuous insight into glucose levels throughout the day and night. The device displays details about glucose speed and direction, providing users additional information to help with their diabetes managem…

Social Good Campaign

Care2 Secures Lactation Facilities for Breastfeeding Mothers in Major Cities

In August 2017, Lacey Kohlmoos, Care2's Online Organizing Strategist, used the Care2 platform to start an online petition campaign to convince Amtrak's Union Station in Washington, D.C. and 30th Street Station in Philadelphia to set up lactation facilities for breastfeeding mothers. After seeing much support, Care2 carried the campaign a step further, and c…

Social Good Campaign

For nine years, Mastercard has partnered with Stand Up To Cancer, a research organization unlike any other uniting scientists from different institutions to collaborate on high-risk, high-impact projects. To fund this remarkable research, Mastercard launches a "dine out and donate" effort every summer for cardholders to use their cards at restaurants, addin…

Social Good Campaign

Changing the Tide of Ocean Pollution

According to some estimates, there are more than 86 million metric tons of plastics in our oceans right now — that's more than 5 trillion pieces in total. The numbers are unfathomable; the effects far reaching. That's why Dell is working to help break the cycle of ocean pollution by keeping plastics in the economy and out of the ocean. To do this, Dell crea…

Social Good Campaign

Charity Navigator

Charity Navigator's objectives in our Hot Topics work are to drive donations, resources, and recognition to highly-rated organizations who are responding to natural disasters. The Hot Topics feature charities whose work provides relief for those affected immediately and in the long-term. Charity Navigator is widely-recognized as the nation's largest and mos…

Social Good Campaign

Cigarettes: The Ultimate Clingy EX

It's 2018, so pretty much everyone knows cigarettes are bad for your health. Although the teen smoking rate is down to less than 6%, millions of teens still smoke and others start this deadly addiction every day, and smoking is still the number one cause of preventable death in America. So it was truth's objective to make not smoking cigarettes relevant to …

Social Good Campaign

Climate Comic Contest

If the world's climate can change, so can we. In the lead up to COP23 Climate Change Conference, UNICEF sought to inspire, engage and give children and youth a megaphone to inspire people around the world, including world leaders, to take climate action. In partnership with Comics Uniting Nations, we asked young people to power the planet and create …

Social Good Campaign

ColourPop x NKLA

All net profits from the purchase of these products will be donated to Best Friends Animal Society®, a leading national animal welfare organization dedicated to ending the killing of dogs and cats in America's shelters. Through their NKLA initiative and all across the country, they're working to Save Them All®.

Social Good Campaign

Delivering Good

The fall of 2017 saw an unprecedented number of natural disasters in North America, including Hurricanes Harvey, Irma and Maria, earthquakes in Mexico, and wildfires in California. As part of the FedEx Cares "Delivering for Good" initiative, FedEx responded with our people, resources and network by providing aid and relief flights to those impacted. Through…

Social Good Campaign

Delta Corporate Social Responsibility – Anthem

To the average consumer, "Corporate Social Responsibility" (CSR) feels more like corporate jargon than charitable good. But to Delta Air Lines, it represents the important role Delta plays in real communities and the countless lives made better through the organizations they support.Delta and Moxie worked together to bring this to life, making CSR human to …

Social Good Campaign

Hyundai’s Young Entrepreneurs Series with BuzzFeed

At Hyundai, making things better is at the heart of everything they do. It's why they question the impossible. It's why they wake up every morning and ask themselves: How can we make things better? Our objective with this video content was to reach new audiences and tell stories that would echo Hyundai's "Better Drives Us" mantra. To help craft t…

Social Good Campaign

Leapin’ into Land of Lemurs

The Calgary Zoo strives to encourage passion for wild animals, through the creation of interactive and engaging educational experiences. By providing lasting memories for our visitors, we aim to nurture long-term interest for the welfare of animals, and to inspire our guests to take action to sustain wildlife and wild places. The zoo was proud to premiere L…

Social Good Campaign

Michael Kors: Watch Hunger Stop

Now in its 5th year, Michael Kors' "Watch Hunger Stop" campaign aims to raise awareness and funds to help achieve a world with zero hunger. Our partner in this effort is the United Nations World Food Programme (WFP), and funds go to support WFP's school meals program. The campaign runs through the month of October, and commemorates World Food Day on October…

Social Good Campaign

National Geographic: Chasing Genius

Consumer engagement has long been a cornerstone of National Geographic's business model and purpose. For more than a century, the company's poignant, dynamic storytelling has inspired people to act, enlighten their perspective, provoke conversation and become catalysts for innovation.National Geographic developed Chasing Genius based on the belief that tran…

Social Good Campaign

One Saturday to Dream Fearlessly

At American Family Insurance we believe there's so more to insurance than a policy. It's about empowering people with the support they need to fearlessly pursue their dreams. It's why we're taking action with One Saturday to Dream Fearlessly—a series of local celebrations across our operating territory that encourages participants to inspire, protect and re…

Social Good Campaign

POV Spotlights the Syrian War and Global Refugee Crisis on PBS

To shed light on the ongoing Syrian war and global refugee crisis, POV, the award winning documentary series on PBS, opened its 30th season with five films—three features and two shorts—highlighting stories of people caught in these world-changing events. Noticing an uptick in films featuring stories of displacement in Europe and the Middle East, and…

Social Good Campaign

Pop Your Bubble: The Anti-Algorithm

In 2017, America was deeply divided. Social media was supposed to be connecting us, but many people were only seeing content from like-minded individuals in their news feeds. This phenomenon was actively driving people with different perspectives even further apart from one another.The KIND Foundation exists to foster kinder, more empathetic communities, so…

Social Good Campaign

Ryan Ashley - Crowdrise

The objective of this campaign was the tie the charitable theme of each episode of Ink Master: Angels to actual donations for corresponding charities. These themes include addiction, Colorectal Cancer, immigration, civil rights, homelessness, LGBTQ, Parkinson's Disease, first responders/natural disaster relief and military veterans. In each episode, people …

Social Good Campaign

Sal's Shoes Toe to Toe 2017

Sal's Shoes finds new feet for pre-loved children's shoes and was founded in November 2013. Feet in shoes are protected feet. Feet protected from injury and infection and in areas of low sanitation, the spread of infection. In many countries whilst the education system is free, children are not permitted to go to school if they do not own a pair of shoes. …

Social Good Campaign

Stories From the Road: Human Hug Project

In today's competitive marketplace, 85% of consumers think more favorably of and are more apt to support businesses that stand for a good cause. Understanding a brand's emotional purpose fuels a deeper connection between a consumer and a brand. With more and more people seeking this meaningful connection, Super 8's goal was to create more engaging and emoti…

Social Good Campaign

Taking Action to Make Global Change: MSNBC and Global Citizen

For the fourth consecutive year MSNBC and Comcast NBCUniversal were proud to be the premier media partner of Global Citizen.The partnership has allowed MSNBC and Global Citizen to spread an invaluable message that together, real people taking actions -- however small they seem -- can create change and bring us closer to ending global poverty.While the partn…

Social Good Campaign

The Filtered Life

Everybody knows Brita as a brand that allows people to filter out the bad to get to great-tasting, clear water. To show how living a better and healthier life with filtered water goes beyond filling up the glass, Brita took on a more ambitious cause, launching a new effort to filter out negativity. When launching Brita's new campaign platform – The Filtered…

Social Good Campaign

The Kindness Card

Social Good Campaign

In 2017, drownings reached record highs across Canada. Despite numerous newscasts and reports with warnings and advice, the toll kept climbing. The Canadian Red Cross faced a challenge shared by brands the world over: how to cut through the noise of a heavily saturated media world. A world in which people were so de-sensitized to media that they would ignor…

Social Good Campaign

Sikhism is the world's fifth-largest religion, but the 500,000 Sikhs Americans in the United States have long been victims of discrimination because of their physical appearance. The years following the September 11 attacks saw an increase in animosity toward them, with more than 300 instances of documented violence and discrimination.The tipping point came…

Social Good Campaign

Women’s Strike Campaign

Our objective was to support the Women's Strike in a way that felt visceral and immersive, instead of just covering and explaining the movement. Our audience cares deeply about social issues, but does not like being preached to (who does?!) We wanted to make sure we got across the message and importance of the Women's Strike by showing, not telling.Working …

Social Good Campaign

World Polio Day

For the second time in human history, the world stands on the brink of eradicating a human disease. In the 30 years since launching the global initiative to eradicate polio with the World Health Organization, UNICEF, the CDC and the Gates Foundation, Rotary International has seen a 99% reduction of polio cases, through massive immunizations drives, fundrais…

Social Good Campaign

You Can't Disguise Hate

Raise awareness of rapidly approaching hate rallies scheduled in the San Francisco Bay Area White Supremacy reared its ugly head in Charlottesville, Virginia on August 11th, 2017.People across the country were shocked by the racism and hate-fueled violence that followed. Then the unexpected happened… two more rallies were planned for later that month in the…

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

shorty awards finalists will be announced in mid-march!