11th Annual Shorty Awards Categories
See below for official categories. The early entry deadline is
November 29th, 2018
The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.
Social Good Campaign
Business to Business
Family & Parenting
Food & Beverage
Government & Politics
Health & Fitness
Home & Decor
News & Media
Pets & Animals
Retail & E-Commerce
Travel & Tourism
Wine, Beer & Spirits
By Overall Presence
Campaign by Platform
Content and Media
Contest or Promotion
Polls & Surveys
Influencer & Celebrity Brand Partnership
Websites & Apps
Books & News
Food & Beverage
Health, Fitness & Medical
Kids & Lifestyle
Photo & Video
Travel & Weather
Strategy & Engagement
Call to Action
Creative use of Technology
Integration with Live Television
Large Media Buying Strategy
LGBTQ Community Engagement
Mid-Range Media Buying Strategy
Multicultural Community Engagement
Physical & Digital
Real Time Media Buy
Real Time Response
Shoe-String Media Buying Strategy
Social Media Tool
Video by Platform
Snapchat Discover Story
Live Event Coverage
Live News Coverage
Live Streaming Video
Long Form Video
Short Form Video
Shorty Social Good
Real Time Academy
In The News
From the 10th Annual Shorty Awards
Best in Non-Profit
This award honors the most effective and creative use of social media by non-profit. For non-profit pricing, please email
See previous winners and honorees here.
'HIDING FURNITURE' : A SOCIAL EXPERIMENT
To raise awareness about child abuse, we created a disturbing solution: 'Hiding Furniture'. Parents don't think child abuse will happen in their homes with their children. To further the problem many parents confuse abuse with discipline. The truth is child abuse almost always occurs where kids should feel the safest. To raise awareness and get ...
Fans of Love
Most Americans agree that people should be treated respectfully and fairly. Yet many people in the United States still report feeling discriminated against. One of the main reasons is because we're actually discriminating unintentionally. We do 98% of our thinking in our subconscious mind, and that's where we collect and store implicit biases. I...
We live in an intense and noisy world. We live with and through gadgets, social media and mobile apps. Our brains are now oriented to consuming multiple forms of information through what we know as a newsfeed. Younger generations are already adapted to this timeline/newsfeed mentality, often from early childhood. The challenge is to identify how...
Our mission at XPRIZE is to solve humanity's grandest challenges through technological innovation. To do this, we set audacious goals that, in order to accomplish, will require unprecedented technological advancement. But how do we set these goals? We conceptualize humanity's ideal future state.Seat 14C is, at its core, an earnest exploration o...
Pure Imagination Project
An unfortunate truth is that many people believe Alzheimer's is just a bit of memory loss when, in fact, it is a fatal disease for 47 million people worldwide. Every 66 seconds someone is diagnosed with Alzheimer's disease. Yet it often remains out of the news and social media conversation unless someone famous dies from complications of Alzheim...
Reinventing the Condom – Naughty Bags
The ask? An ad campaign designed to help reduce the teen birth rate in urban Milwaukee, where it's currently over three times the national average and STIs are making a troubling comeback. Before we were able to tackle our objective, we wanted to understand why the numbers are what they are, so we went directly to the source. Our discussions wit...
Calling All Big Ideas: Shape Your New York!
UJA is the largest local philanthropy in the world. Based in New York, we care for people in need, respond to crises close to home and far away, and shape our Jewish future. For over 100 years, our approach to how we meet these needs has remained the same. We ask experts: "What are today's most urgent challenges?" From there, we distribute funds to variou...
Charity Navigator's objectives in our Hot Topics work are to drive donations, resources, and recognition to highly-rated organizations who are responding to natural disasters. The Hot Topics feature charities whose work provides relief for those affected immediately and in the long-term. Charity Navigator is widely-recognized as the nation's largest and m...
Leapin’ into Land of Lemurs
The Calgary Zoo strives to encourage passion for wild animals, through the creation of interactive and engaging educational experiences. By providing lasting memories for our visitors, we aim to nurture long-term interest for the welfare of animals, and to inspire our guests to take action to sustain wildlife and wild places. The zoo was proud to premiere...
SNHU Students Stand Up
SNHU is a private, nonprofit, accredited university. Through the use of the Stand Up campaign, we were looking to accomplish three main goals: build awareness and consideration for Southern New Hampshire University, allow our brand to resonate through the creative, and grow our student community through web traffic and general inquiries about SNHU. Our g...
Sal's Shoes Toe to Toe 2017
Sal's Shoes finds new feet for pre-loved children's shoes and was founded in November 2013. Feet in shoes are protected feet. Feet protected from injury and infection and in areas of low sanitation, the spread of infection. In many countries whilst the education system is free, children are not permitted to go to school if they do not own a pair of shoes...
Susan G. Komen® | Valynda Is More Than Pink
Metastatic breast cancer (MBC) kills more than 40,000 American women and men each year. It is the most advanced stage of breast cancer and has traveled to distant organs (brain, liver, lungs or bone). It is treatable but not curable. Some people live many years with MBC; others do not.Komen has been a leader among nonprofits in this area by funding Metast...
The Kindness Card
The Pool Party
In 2017, drownings reached record highs across Canada. Despite numerous newscasts and reports with warnings and advice, the toll kept climbing. The Canadian Red Cross faced a challenge shared by brands the world over: how to cut through the noise of a heavily saturated media world. A world in which people were so de-sensitized to media that they would ign...
We Are Sikhs
Sikhism is the world's fifth-largest religion, but the 500,000 Sikhs Americans in the United States have long been victims of discrimination because of their physical appearance. The years following the September 11 attacks saw an increase in animosity toward them, with more than 300 instances of documented violence and discrimination.The tipping point ca...
World Polio Day
For the second time in human history, the world stands on the brink of eradicating a human disease. In the 30 years since launching the global initiative to eradicate polio with the World Health Organization, UNICEF, the CDC and the Gates Foundation, Rotary International has seen a 99% reduction of polio cases, through massive immunizations drives, fundra...
About the Shorty Awards
The Shorty Awards honor
the best of social media.
Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Snapchat, Instagram, Twitch, TikTok, and the rest of the social web.
The Early Entry Deadline is
November 29, 2018
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