CONGRATULATIONS BRAND & ORGANIZATIONS WINNERS! see the list

11th Annual Shorty Awards Categories


See below for official categories. Entries close and voting ends on February 21st, 2019 at 11:59pm ET.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

Bulletproof words.

Winner in Social Activism

Bronze Distinction in Social Good Campaign

Objective

Mexico is the most dangerous country to practice journalism (after Syria, country at war). In 2017 alone 12 journalists were murdered in the country, totalling 120 murdered journalists and more than 200 aggressions against them.

The objective was to generate a powerful action to give visibility and importance to this problem.

Strategy

We want to show that information protects us and that the power of journalists fall in their words, since it's through their words that they aknowledge the truth of what's happening in the world.

On June 7, the day of freedom of expression in Mexico, we launched a symbol, a real bulletproof vest made from recycled articles and notes that talk about dead journalists, to prove that words must be bulletproof.

Results

In a week, we generated 11 million impressions in Social Media with no media budget.

15 countries were part of the conversation on Twitter.

Media

Video for Bulletproof words.

Produced by

La Doblevida, Article 19

Link

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

The 11th annual shorty awards will be held may 5, 2019 in nyc.