11th Annual Shorty Awards Categories


See below for official categories. Entries close and voting ends on February 21st, 2019 at 11:59pm ET.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

Best Branded Series

This award honors the most creative and effective use of a branded content series, such as a digital web series or docu-series, by a brand, agency, or organization.

See previous winners and honorees here.
Start an entry in this category
4 Photographers Shoot The Same Model
Is it the camera, or the photographer? The average person may assume that expensive, high quality camera gear is all that is needed to take a spectacular, eye-catching photo. This series sets out to di...
BBQuest
Texas Beef Council is tasked with finding a place on consumers' plates for beef through promotion, research and education. Beef Loving Texans, the consumer-facing brand of the Texas Beef Council, was c...
Cheez Doodles Creates a Cheesy Cult Life Coach
After more than 20 years of media silence, Cheez Doodles fell off of consumers' radars with the exception of the Boomer loyalists. Snack brands like Cheetos, Doritos, Skittles, M&Ms, and Snickers are l...
Discovering Routes travels with Diskubre
Discovering Routes travels with four young Filipinos to the Cordilleras of the Philippines to learn about their culture and hop on an inward journey to self-discovery. Elaine, Calvin, Feih and Alex bon...
Extreme I.T. series
Our goal was to gain Lenovo some warranted notoriety; not just as the global leader in innovative consumer and commercial tech products and solutions, but as the experts in complex tech concepts on eve...
Feed A Bee
Bees get a bad rap. Yes, they make that annoying buzz sound, and they do give us nasty stings from time to time. But the truth is, bees contribute mightily to the survival of virtually everything we ne...
Food Interrupted
Our food system is at a tipping point -- four of the top five causes of death in the US are food related, climate change continues to threaten food production, and antibiotic resistant superbugs, resul...
Kneading Dough
When it comes to financial education, statistics in the U.S. are quite alarming. Over half of the population says the most difficult topic to discuss with others is personal finance, and they would rat...
MTV Decoded Season 7
America is at a boiling point and it seems people are more divided than ever. So MTV created Decoded to bring these issues to the surface, dishing it out for our viewers in straightforward, honest lang...
Momsplaining Season 2
Johnson's® partnered with ELLEN for the relaunch of their brand by sponsoring the second season of Momsplaining, a six-episode series that premiered in September 2018. Featuring Kristen Bell, the creat...
Mountain Dew Overs
Amplify Mountain Dew ICE launch in the 2018 MTV Movie & TV Awards through a multi-platform marketing campaign that achieves the following brand objectives:Drive product awareness & purchase considerati...
Never Stand Still
Against the backdrop of decreasing trust in the tech industry (where the 2018 Edelman Trust Barometer has shown a 19-point drop among the U.S. public), PayPal wanted to humanize the company and increas...
Pizza Hut 'Hometown Heroes' (Produced by Verizon Media)
Establish Pizza Hut as the official pizza for football fans and create an emotional connection through content, all at scale.
Sauce Talk
Leaning on an extensive background as a linear TV channel and foremost digital content producer, VICELAND endeavored to create a longform vertical video franchise that is unique to IGTV as a medium. Ea...
SkoLOL
A football team strives to tell its best stories from the gridiron, often sagas of great determination, adversity and the relentless pursuit of victory. However, take a step back and you'll realize tha...
Spread the Happy Season 2
In partnership with Ferrero's Nutella, Brand Programming Studios created the Spread The Happy Series, an episodic, multi-season digital series created to influence the act of sharing joy and love. Each...
StoryBooked Two
Our goal was to drive loyalty member engagement outside of the stay occasion by making our viewers feel inspired by Marriott and its loyalty programs. We also set out to establish the Marriott loyalty...
VetriScience Take Good Care Video Series
VetriScience pet supplements have been used by veterinarians for over 35 years, but in recent years the brand started selling directly to consumers through retail and e-commerce. As VetriScience expand...
WILL IT CLOG?
Sadly, drain openers are not often the most sought after cleaning products. Research has shown that the decision to purchase a particular drain opener is made closest to the shelf. And, Liquid-Plumr®'s...
Women Crush Wednesday: STEM Edition
MTV's Instagram TV series Women Crush Wednesday: STEM Edition was crafted with a clear mission: to encourage our female audience to pursue careers in STEM (science, technology, engineering, math) by sh...
You Know That Scene Series
Focus Features built their brand on releasing movies that deserve to be discussed, like Lost in Translation or Darkest Hour. Unfortunately, the internet thrives on polarizing hot takes rather than thou...
iHeartRadio Fan Vs. Artist Trivia
iHeartRadio's brand objective is to connect fans with their favorite artists through music, events and unforgettable experiences. The iHeartRadio digital team decided to utilize their strong social med...

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

The Final Entry Deadline is February 21st, 2019