THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign NEW! Campaign by Diverse-Owned Businesses NEW! Global Campaign Integrated Campaign Launch Campaign NEW! Local Campaign Mobile Campaign Multi-Platform Campaign Rebrand Campaign NEW! Regional Campaign NEW! Social Good Campaign

Content and Media

Blog & Micro-blog Branded Content Branded Series Clapback Contest or Promotion Data Visualization Email NEW! Emojis Filter/Lens Hashtag Meme & GIFs NEW! Micro-site NEW! Native Advertising Single Post or Activation User-Generated Content Voice

Design

Animation Art Direction Brand Identity Brand Redesign Graphic Art Images Sound NEW! UX/UI Visual Effects

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Family and Parenting Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Emerging Platform Partnership Facebook Partnership Instagram Partnership Multi-Platform Partnership TikTok Partnership Twitter Patnership YouTube Partnership

Metaverse

Artificial Intelligence Extended Reality NEW! Immersive Interactive Content NEW! NFTs NEW!

Overall Presence

Facebook Presence Instagram Presence Instant Message Presence NEW! LinkedIn Presence Multi-Platform Presence Other Platform Presence NEW! TikTok Presence Twitter Presence YouTube Presence

Single Platform

Facebook Instagram LinkedIn Other Platform NEW! TikTok Twitter YouTube

Strategy & Engagement

Brand Partnership NEW! Call to Action Chatbots Community Management Creative Use of Technology Customer Service Earned Media NEW! Employee Engagement Event & Experiential NEW! Fundraising Gamification Globalization Humor Innovative Media Buying Strategy NEW! Insights & Trends Integration with Live Television LGBTQ Community Engagement Localization Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring NEW! Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response Search NEW! Shopping Storytelling Takeovers

Podcast

Art & Culture Podcast NEW! Branded Podcast Comedy Podcast NEW! News & Politics Podcast NEW! Other Podcast Genres NEW! Podcast Mini Series Science & Technology Podcast NEW! Sports & Health Podcast NEW! True Crime & Documentary Podcast NEW!

Video

360 Video Animal Video NEW! Comedy Video Dance Video NEW! Featurette or Behind The Scenes Video NEW! Instructional Video Live Event Coverage Live Video Long Form Video Medium-Length Video Product Feature Video NEW! Short Form Video Stories Unboxing Video NEW! Vertical Video Video Ad Video Series NEW!

From the 11th Annual Shorty Awards Best Branded Series

This award honors the most creative and effective use of a branded content series, such as a digital web series or docu-series, by a brand, agency, or organization.

See previous winners and honorees here.

Winner

Branded Series
winner
AT&T Hello Lab Presents "Guilty Party"
Long gone are the days of passive consumption and primetime tune-in—we've officially surpassed the …

Finalists

Branded Series
finalist
audience honor
4 Photographers Shoot The Same Model
Is it the camera, or the photographer? The average person may assume that expensive, high quality c…
Branded Series
finalist
DBS Sparks Mini-Series
SPARKS, an industry-first online mini-series, follows a group of young bankers navigating work and …
Branded Series
finalist
Extreme I.T. series
Our goal was to gain Lenovo some warranted notoriety; not just as the global leader in innovative c…
Branded Series
finalist
Momsplaining Season 2
Johnson's® partnered with ELLEN for the relaunch of their brand by sponsoring the second season of …
Branded Series
finalist
You Know That Scene Series
Focus Features built their brand on releasing movies that deserve to be discussed, like Lost in Tra…

Nominees

Branded Series
finalist
audience honor
4 Photographers Shoot The Same Model
Is it the camera, or the photographer? The average person may assume that expensive, high quality c…
Branded Series
winner
AT&T Hello Lab Presents "Guilty Party"
Long gone are the days of passive consumption and primetime tune-in—we've officially surpassed the …
Branded Series
BBQuest
Texas Beef Council is tasked with finding a place on consumers' plates for beef through promotion, …
Branded Series
Cheez Doodles Creates a Cheesy Cult Life Coach
After more than 20 years of media silence, Cheez Doodles fell off of consumers' radars with the exc…
Branded Series
finalist
DBS Sparks Mini-Series
SPARKS, an industry-first online mini-series, follows a group of young bankers navigating work and …
Branded Series
Discovering Routes travels with Diskubre
Discovering Routes travels with four young Filipinos to the Cordilleras of the Philippines to learn…
Branded Series
finalist
Extreme I.T. series
Our goal was to gain Lenovo some warranted notoriety; not just as the global leader in innovative c…
Branded Series
Far From Home
The main goal of the Olympic Channel original series Far From Home¸ presented by Bridgestone, was t…
Branded Series
Feed A Bee
Bees get a bad rap. Yes, they make that annoying buzz sound, and they do give us nasty stings from …
Branded Series
Food Interrupted
Our food system is at a tipping point -- four of the top five causes of death in the US are food re…
Branded Series
Goldman Sachs: The Long & Short of It
In an effort to position Goldman Sachs as a thought leader in both the financial industry and in th…
Branded Series
Goldman Sachs’ Talks at GS Interview Show
Goldman Sachs has long been a thought leader across disciplines– not just in finance. And their ab…
Branded Series
Grey Goose’s 'OFF SCRIPT' on Facebook Watch in partnership with Group Nine Media and Sunshine
Grey Goose sought to strengthen its cultural relevance through great entertainment powered by so…
Branded Series
Herbal Essences - "Common Scents"
The goal of the campaign went beyond increasing Herbal Essences' reach in the market and highlighti…
Branded Series
Kappa Crypto
Kappa Crypto was the first show of its kind to be fully sponsored on Snap Originals. When the show…
Branded Series
Kneading Dough
When it comes to financial education, statistics in the U.S. are quite alarming. Over half of the p…
Branded Series
MG CHANGEMAKERS
MG India (also known as Morris Garages) will unveil its first model in India next year. As a run up…
Branded Series
MTV Decoded Season 7
America is at a boiling point and it seems people are more divided than ever. So MTV created Decode…
Branded Series
finalist
Momsplaining Season 2
Johnson's® partnered with ELLEN for the relaunch of their brand by sponsoring the second season of …
Branded Series
Mountain Dew Overs
Amplify Mountain Dew ICE launch in the 2018 MTV Movie & TV Awards through a multi-platform marketin…
Branded Series
Never Stand Still
Against the backdrop of decreasing trust in the tech industry (where the 2018 Edelman Trust Baromet…
Branded Series
Olympic Outposts
THE OBJECTIVETo share Bridgestone's PASSION for the Olympic Movement and its stakeholders with a wi…
Branded Series
One Jets Drive
Debuting in June 2018, One Jets Drive began as a vision to take the team's social media content to …
Branded Series
Pizza Hut 'Hometown Heroes' (Produced by Verizon Media)
Establish Pizza Hut as the official pizza for football fans and create an emotional connection thro…
Branded Series
Samsung /make
Samsung needed to reach the next generation of mobile consumers. In a survey, 82% of U.S. teens sai…
Branded Series
Sauce Talk
Leaning on an extensive background as a linear TV channel and foremost digital content producer, VI…
Branded Series
Scene Queens (Franchise)
Hailed by the New York Times as "a cultural phenomenon," VH1's Emmy Award Winning RuPaul's Drag Rac…
Branded Series
SkoLOL
A football team strives to tell its best stories from the gridiron, often sagas of great determinat…
Branded Series
Spread the Happy Season 2
In partnership with Ferrero's Nutella, Brand Programming Studios created the Spread The Happy Serie…
Branded Series
StoryBooked Two
Our goal was to drive loyalty member engagement outside of the stay occasion by making our viewers…
Branded Series
Talking Snack presented by Hefty
You can find WWE Superstars in an arena most nights of the week. For Talking Snack, we wanted to ta…
Branded Series
The Alienist Docuseries
TNT's "The Alienist" goes back in time to the dawn of psychology and the first study of serial kill…
Branded Series
The Voices of Bears Ears
The Utah Office of Tourism — in partnership with San Juan County — produced and distributed a four-…
Branded Series
UpUpDownDown League of Legends Series
WWE partnered with Riot Games to create a groundbreaking e-Sports multi-platform campaign featuring…
Branded Series
VetriScience Take Good Care Video Series
VetriScience pet supplements have been used by veterinarians for over 35 years, but in recent years…
Branded Series
WILL IT CLOG?
Sadly, drain openers are not often the most sought after cleaning products. Research has shown that…
Branded Series
Women Crush Wednesday: STEM Edition
MTV's Instagram TV series Women Crush Wednesday: STEM Edition was crafted with a clear mission: to …
Branded Series
finalist
You Know That Scene Series
Focus Features built their brand on releasing movies that deserve to be discussed, like Lost in Tra…
Branded Series
adidas Originals SHPTLKS
Our objective was to excite and engage our largest streetwear community and satisfy their thirst to…
Branded Series
iHeartRadio Fan Vs. Artist Trivia
iHeartRadio's brand objective is to connect fans with their favorite artists through music, events …
Branded Series
iLobola Nge Bhubesi
Lion Lager is an iconic South African beer that once held the lion's share of the beer market back …