CONGRATULATIONS BRAND & ORGANIZATIONS WINNERS! see the list

11th Annual Shorty Awards Categories


See below for official categories. Entries close and voting ends on February 21st, 2019 at 11:59pm ET.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

You Know That Scene Series

Finalist in Branded Series

Objective

Focus Features built their brand on releasing movies that deserve to be discussed, like Lost in Translation or Darkest Hour. Unfortunately, the internet thrives on polarizing hot takes rather than thoughtful, nuanced debate - hardly the type of environment best suited to discuss a nuanced triumph like The Phantom Thread. So they came to us to help figure out how they could get people talking about how their latest releases epitomized the art of cinema.

Strategy

The solution: craft a first of it's kind Facebook Watch series by screening upcoming Focus titles, identifying the scenes most likely to provoke the most discussion, and building out a panel of established critics and thought-leaders to chop it up in depth. Each episode used scenes from different Focus titles currently in theaters as a jumping-off point to talk about how movies portray gender representation, race relations, and other serious issues in a roundtable format we produced, filmed, and edited from front to back into a series called You Know That Scene, then uploaded it to Facebook Watch to take advantage of the algorithm.

Results

The first episode racked up over 2M views within two weeks of it's launch and the series had a total of 4.3M views, 12.6M impressions, and 7.5M total reach overall. A success that sparked the renewal of the show for a second season coming in 2019 and a write up in Fast Company where they featured Focus Features as one of the most innovative companies and YKTS as the first Facebook Watch series launched by a studio.


Media

Video for You Know That Scene Series

Produced by

hi5.agency, Focus Features

Links

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

The 11th annual shorty awards will be held may 5, 2019 in nyc.