The Early Deadline is December 9th! Enter Now!

Enter the 14th Annual Shorty Awards

The Shorty Awards honor the best of social media and digital. See categories below. The early entry deadline is on December 9th, 2021.

From the 11th Annual Shorty Awards

Spread the Happy Season 2

Entered in Branded Series, Branded Content

About this entry

In partnership with Ferrero's Nutella, Brand Programming Studios created the Spread The Happy Series, an episodic, multi-season digital series created to influence the act of sharing joy and love. Each episode features a different character study of someone who embodies "spreading the happy," whether it be through their own remarkable talents, their joyful spirit or by committing acts of kindness in their communities. The goal is to inspire our great fans and social community to spread the happy in their everyday lives.

Why does this entry deserve to win?

The Nutella Spread the Happy series was shared out over key social platforms, and the series featured an integration with the Ellen DeGeneres show allowing millions of fans to enjoy watching groups of people helping to make the world a better place.

Results

Spread the Happy Season 2 is expected to do as well as Season 1 which received over 65 million views and earned over 100 million impressions.

Media

Video for Spread the Happy Season 2

Entrant Company / Organization Name

Brand Programming Studios, Nutella USA

Entry Credits