In partnership with Ferrero's Nutella, Brand Programming Studios created the Spread The Happy Series, an episodic, multi-season digital series created to influence the act of sharing joy and love. Each episode features a different character study of someone who embodies "spreading the happy," whether it be through their own remarkable talents, their joyful spirit or by committing acts of kindness in their communities. The goal is to inspire our great fans and social community to spread the happy in their everyday lives.
The Nutella Spread the Happy series was shared out over key social platforms, and the series featured an integration with the Ellen DeGeneres show allowing millions of fans to enjoy watching groups of people helping to make the world a better place.
Spread the Happy Season 2 is expected to do as well as Season 1 which received over 65 million views and earned over 100 million impressions.
