11th Annual Shorty Awards Categories


See below for official categories. Entries close and voting ends on February 21st, 2019 at 11:59pm ET.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

Best use of Branded Content

This award honors those most effective and creative incorporation of branded content by a brand, agency or organization.

See previous winners and honorees here.
Start an entry in this category
#Romanovs100: 4,000 photos. 4 social networks. 1 family.
The Romanovs were pioneers of photography — in the early 20th century they owned the world's first portable Kodak cameras and captured almost every meaningful event in their lives.On July 17, 1918, the...
Best Fiends Animated Shorts
Seriously, a mobile-first entertainment company, is "doing Hollywood backwards" by building an entertainment brand that starts with a mobile game -- Best Fiends -- and grows into animated shorts, consu...
Cal-Organic Farms: Passion That Grows
Through utilizing assets from a video mini-series partnership between Cal-Organic Farms and Tastemade, AMP was tasked with developing a mini-campaign to showcase the brand's story and communications to...
Can't Judge a Book
Mastercard has been a sponsor of the GRAMMYs for years, tying our passion for music with music's biggest night and celebration. But, we noticed a disturbing trend. While the biggest night in music tend...
Can't Judge a Book
Mastercard has been a sponsor of the GRAMMYs for years, tying our passion for music with music's biggest night and celebration. But, we noticed a disturbing trend. While the biggest night in music tend...
Canvas designed by Citi Branded Content
When it comes to testing communities, Citi, might not spring to mind. You might think a tech startup, or an industry disruptor, but a big bank? Not a likely candidate. And even if a bank did launch a t...
Cheez Doodles Creates a Cheesy Cult Life Coach
After more than 20 years of media silence, Cheez Doodles fell off of consumers' radars with the exception of the Boomer loyalists. Snack brands like Cheetos, Doritos, Skittles, M&Ms, and Snickers are l...
Culture of Proximity: Visual Communication and Fame
Viacom has always occupied a unique role in our cultural ecosystem, able to shape and dictate culture while also creating it. With The Culture of Proximity (CoP), our documentary study based on propri...
Days Inn + Fatherly Making Travel Baseball Brighter
At Days Inn, we're all about making our time together brighter. We're your cheer captain that encourages families to travel, bond and make great memories. As a family-first brand, we want to make sure ...
Dream In Black
AT&T wanted to create a long-term communications platform geared towards the African American community, positioning the brand as the go-to premium service for wireless, internet, and entertainment tha...
Driving Innovation and Efficiency in Facilities
As a marketing team, our objective in building our brand is to tell the stories of our people and the great work that they do for our clients every day. Being a young brand (about three years old) we i...
LIT! Above The Noise
Viacom Velocity and Beats by Dr. Dre collaborated to extend the impact of their Beats' 'Above the Noise' campaign with featured celebrity talent and N.E.R.D. dancer, Mette Towley. Dance culture has fl...
Love Has No Labels, Rising
The original short film Rising is a powerful extension of the award-winning Love Has No Labels campaign.The goal of the campaign broadly is to promote messages of unbiased love to promote acceptance ac...
Malibu Games — the championship of summer fun
Malibu is a coconut rum with a budget as trivial as the cocktail umbrella. Not the typical choice of beverage, it treads in a declining category dominated by the richer, regular rums, and vodka.Amidst ...
Netflix Queer Eye 'Yass, Australia’
Our brief was to launch Season Two of Netflix's Queer Eye in Australia with a local twist. Netflix asked us for a social idea that both drew in a new audience and provided something for existing fans w...
Now That's A Cardiac
In the fall of 2018, Cadillac was looking for a big idea that would generate buzz and coverage around the XT4, an all-new crossover launched in October. The goal was to capture attention and enthusiasm...
Spread the Happy Season 2
In partnership with Ferrero's Nutella, Brand Programming Studios created the Spread The Happy Series, an episodic, multi-season digital series created to influence the act of sharing joy and love. Each...
Steak-umm's "Woke" Twitter Rant
The objective of the rant on Twitter was to spark attention, start conversations, and continue to break down the fourth wall separating the people behind our brand and the people following it with our ...
The Hook for Currys PC World
In June 2018, Blue 449 tasked social publisher The Hook with a perception altering brief for British electrical retailer 'Currys PC World' (CPCW), who were looking to connect with 18-35's during the su...
The ItAll Social Experiment
We've seen a profound shift today in the way people eat and shop. The diet era born out of the 1980s is gone. Women want brands to give them more than a functional benefit –to surround them with commun...
The Spruce X Lowe's "Clever Kitchen Hacks"
Lowe's, one of the leading destinations for home improvement, sought Dotdash out for its unique expertise with intent-based targeting and advertising. Lowe's sought to elevate itself as the leading des...
UOR & MTV’s THE CHALLENGE
MTV accepted the challenge to establish Universal Parks and Resorts as a world-class vacation destination and entice the new generation consumer to begin plans for their next thrilling vacation at Univ...
Welcome to Atlanta
The objective for the integrated campaign "Welcome to Atlanta" was to connect the attitude of the team with the personality of the city. A city built on swagger, and when you peel back the layers, yo...
Wendy's 50 Cent Frosty
Wendy's partnered with Comedy Central to promote the return of their 50-Cent Frosty deal. We were tasked to convey the incredible value of the limited time 50 Cent Frosty at Wendy's in a campaign that ...
WestJet Christmas Miracle: Uniting Through Traditions
For the past twenty-two years, WestJet has been known as a low-cost domestic carrier. However, with the 2019 launch of their new 787 Dreamliners, WestJet will be recognized as a true global carrier. In...

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

The Final Entry Deadline is February 21st, 2019