CONGRATULATIONS BRAND & ORGANIZATIONS WINNERS! see the list

11th Annual Shorty Awards Categories


See below for official categories. Entries close and voting ends on February 21st, 2019 at 11:59pm ET.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

JW MARRIOTT. The world’s first luxury hotel Instagram magazine

Finalist in Travel & Tourism

Entered in Branded Content

Objective

Create connection and engagement while showcasing the essence of JW Marriott Hotels by breaking down our properties through a storytelling approach, highlighting our main differentiators, service quality, gastronomy, and architecture.

Strategy

Inspired by the popularity of luxury magazines, we deconstructed our properties through an innovative, high-end storytelling approach that transformed our Instagram page into a magazine-like profile. Specially crafted videos showcased the artistic details of dishes, a new approach we now call "The Artistry Behind The Plating". Instagram stories were also used to drive traffic by showcasing this new approach and providing awareness around which locations were being highlighted.

Results

The magazine-style feed helped increase profile views by 314%. The average number of video views increased by 212% vs content from 2017. Our followers increased by 20%. Social referral traffic increased by 102% for the first two hotels featured.

Media

Video for JW MARRIOTT. The world’s first luxury hotel Instagram magazine

Produced by

NOBOX marketing LLC, MARRIOTT INTERNATIONAL

Links

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

The 11th annual shorty awards will be held may 5, 2019 in nyc.