THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project NEW!
From the 11th Annual Shorty Awards

JW MARRIOTT. The world’s first luxury hotel Instagram magazine

Finalist in Travel & Tourism

Entered in Branded Content

About this entry

Create connection and engagement while showcasing the essence of JW Marriott Hotels by breaking down our properties through a storytelling approach, highlighting our main differentiators, service quality, gastronomy, and architecture.

Why does this entry deserve to win?

Inspired by the popularity of luxury magazines, we deconstructed our properties through an innovative, high-end storytelling approach that transformed our Instagram page into a magazine-like profile. Specially crafted videos showcased the artistic details of dishes, a new approach we now call "The Artistry Behind The Plating". Instagram stories were also used to drive traffic by showcasing this new approach and providing awareness around which locations were being highlighted.

Results

The magazine-style feed helped increase profile views by 314%. The average number of video views increased by 212% vs content from 2017. Our followers increased by 20%. Social referral traffic increased by 102% for the first two hotels featured.

Media

Video for JW MARRIOTT. The world’s first luxury hotel Instagram magazine

Entrant Company / Organization Name

NOBOX marketing LLC, MARRIOTT INTERNATIONAL

Links

Entry Credits