THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

From the 11th Annual Shorty Awards Best in Travel and Tourism

Tourism boards and services as well as travel and transportation brands and publications will be eligible for this award. Objectives include gaining consumer trust, improving loyalty through promotions and deals and excelling in customer service.

See previous winners and honorees here.

Winner

Travel & Tourism
winner
WFH - Work from Hawaii
In 2018, tourism from New York to Hawaii was lagging. In fact, our research found that New Yorkers …

Finalists

Travel & Tourism
finalist
#playgroundAustria
Brand Campaign for Austrian National Tourist Center Österreich Werbung with the aim of: 1) …
Travel & Tourism
finalist
audience honor
Etihad Airways | Captain Adam
Through proactive social listening, we discovered a video featuring Adam, a young prodigy with sky-…
Travel & Tourism
finalist
JW MARRIOTT. The world’s first luxury hotel Instagram magazine
Create connection and engagement while showcasing the essence of JW Marriott Hotels by breaking do…
Travel & Tourism
finalist
National Geographic + Visit Seattle – Sights & Soundtracks of Seattle: OPEN STUDIO
The city of Seattle is textured; it's a feast for the senses; it's progressive and immersive. With …
Travel & Tourism
finalist
Wotif: Australia's Next Big Thing
The travel landscape has changed drastically over the 18 years Wotif has been knocking about. With …

Nominees

Travel & Tourism
#PureMichigan18: Discover Michigan's Signature Golf Destinations
From heather-lined highlands to the deep blues of the Great Lakes, Michigan's 650 public golf co…
Travel & Tourism
#TRAVELINGTINK
Learn about International Pet-Friendly Hotels, Resorts, and Destinations for you and your Fur-iend …
Travel & Tourism
Best Overall Instagram: Your behind the scenes access to the world
Black Tomato is an award-winning creator of unique, bespoke travel experiences. We are not stick to…
Travel & Tourism
Beyond The Expected
The overarching campaign objective was to create a content series for SpringHill Suites by Marriott…
Travel & Tourism
Discover Los Angeles
To promote Los Angeles as the premier destination for leisure travel by creating engaging social me…
Travel & Tourism
Etihad Airways | 15 Years Younger
For many, your fifteenth birthday marks a moment in life that's marked with hope and ambition.Until…
Travel & Tourism
Etihad Airways | Sophia the Robot
As the national carrier of the UAE, Etihad Airways has a goal to bring people from around the world…
Travel & Tourism
Hyatt Place and Hyatt House: You’ve Come Too Far to Settle Now 2018
Modern business travelers often seek their personal and professional growth opportunities while far…
Travel & Tourism
I LOVE NY BRACKET CAMPAIGN
After conducting extensive consumer research, we found that New York State's endless array of world…
Travel & Tourism
If you can’t beat ‘em, join ‘em: Philadelphia introduces the Instagram Exchange Program
VISIT PHILADELPHIA is our name and our mission. As the official tourism marketing agency for the Ph…
Travel & Tourism
Kilauea Volcano Social Response
In May 2018, Kilauea volcano erupted on the island of Hawaiʻi, sparking a media frenzy that captiva…
Travel & Tourism
More with Marriott Rewards – Americas Destination campaign
Marriott Americas Brand, Marketing & Digital team, which is focused on driving room nights and rev…
Travel & Tourism
Puerto Rico A to Z
Not only one, but two category-five hurricanes landed upon Puerto Rico in less than two weeks. Need…
Travel & Tourism
Singles' Day Live Stream Extravaganza
Last year marked the 10th anniversary of the Chinese Singles' Day extravaganza - also known as the …
Travel & Tourism
The #SouthwestStorytellers : A Soaring Influencer Program
The #SouthwestStorytellers program was the answer to the question, "How can we leverage some of …
Travel & Tourism
Visit Anaheim's Little Saigon Chomping Grounds
The city of Anaheim is known broadly around the world for its unparalleled theme park attractions a…