4th Annual Shorty Social Good Awards Categories


Entries are now closed. Stay tuned for the finalist announcements in mid-October.

From the 11th Annual Shorty Awards Best in Travel and Tourism

Tourism boards and services as well as travel and transportation brands and publications will be eligible for this award. Objectives include gaining consumer trust, improving loyalty through promotions and deals and excelling in customer service.

See previous winners and honorees here.

Finalists

finalist
#playgroundAustria
Brand Campaign for Austrian National Tourist Center Österreich Werbung with the aim of: 1) Inspire Czech outdoor enthusiasts how they can spend summer vacation in Austria trying out unusual activities and sport challenges. 2) Increase brand awareness and interest in traveling to Austria during summer.
finalist
audience
Etihad Airways | Captain Adam
Through proactive social listening, we discovered a video featuring Adam, a young prodigy with sky-high aspirations of being a pilot starting to gain traction. On the cusp of going viral in its own right, we set out to create a human story that stood apart from with other brands could create.Recognizing the importance of tapping into a grassroot...
finalist
JW MARRIOTT. The world’s first luxury hotel Instagram magazine
Create connection and engagement while showcasing the essence of JW Marriott Hotels by breaking down our properties through a storytelling approach, highlighting our main differentiators, service quality, gastronomy, and architecture.
finalist
National Geographic + Visit Seattle – Sights & Soundtracks of Seattle: OPEN STUDIO
The city of Seattle is textured; it's a feast for the senses; it's progressive and immersive. With everything from unrivaled natural beauty to world-class attractions, major sports teams, a thriving arts and culture scene, and beyond, there's always something to do in Seattle. To showcase Seattle's distinct offerings, National Geographic and Vis...
finalist
Wotif: Australia's Next Big Thing
The travel landscape has changed drastically over the 18 years Wotif has been knocking about. With the rise of an increasingly competitive market, we wanted to remind Aussies that we're their original online travel mate.

Nominees

#PureMichigan18: Discover Michigan's Signature Golf Destinations
From heather-lined highlands to the deep blues of the Great Lakes, Michigan's 650 public golf courses combine with the state's natural beauty to create one of the world's premier golf destinations. Names like Fazio, Doak, Nicklaus, and Palmer have each crafted their own unique signatures on Michigan's golf landscape. Pure Michigan's social and publ...
#TRAVELINGTINK
Learn about International Pet-Friendly Hotels, Resorts, and Destinations for you and your Fur-iend with #TRAVELINGTINK! Instagram celebrity/model Tinkerbelle the dog (@tinkerbellethedog) has a itch for traveling the world diva style with her human. Tinkerbelle is a well-traveled social media canine that provides tips for a perfect vacation. Through her aw...
Best Overall Instagram: Your behind the scenes access to the world
Black Tomato is an award-winning creator of unique, bespoke travel experiences. We are not stick to the schedule and we are not stand in line, we are for that moment and the local knowledge around the world. Our goal is to enrich, enhance, and inspire our followers to travel and see the world.In a crowded space rife with competition, our objective was to ...
Beyond The Expected
The overarching campaign objective was to create a content series for SpringHill Suites by Marriott that highlighted some of the brand's most interesting cities, properties & guest experiences – all while promoting the brand's dedication to "A Little Extra, A Lot Less Ordinary". Ultimately, through this approach the brand aimed to increase likelihood to c...
Discover Los Angeles
To promote Los Angeles as the premier destination for leisure travel by creating engaging social media content that resonates with our target markets domestically and around the world.
Etihad Airways | 15 Years Younger
For many, your fifteenth birthday marks a moment in life that's marked with hope and ambition.Until that point, your journey through the world has been one of discovery, with everyday bringing something new. And now, on the verge of adulthood, dreams of the future start to take shape. What direction will you take your life in? The choice is yours!Converse...
Etihad Airways | Sophia the Robot
As the national carrier of the UAE, Etihad Airways has a goal to bring people from around the world to its homeland, Abu Dhabi. With so much to see and do in the Emirates, it was essential to show Abu Dhabi in a different light, create stand out. A short film taking you on the journey needed to be insightful and exciting and achieve the following objectiv...
Hyatt Place and Hyatt House: You’ve Come Too Far to Settle Now 2018
Modern business travelers often seek their personal and professional growth opportunities while far from home. These high-performance professionals are the core target of the Hyatt Place and Hyatt House brands.The majority of business travelers aim to be as productive when traveling as they are in the office. Where they stay is pivotal to meeting this nee...
I LOVE NY BRACKET CAMPAIGN
After conducting extensive consumer research, we found that New York State's endless array of world-class attractions had particular appeal for family travelers.Our core objective was simple: increase awareness and consideration of summer travel destinations in New York State during the spring, when families are planning their summer travel. To meet this ...
If you can’t beat ‘em, join ‘em: Philadelphia introduces the Instagram Exchange Program
VISIT PHILADELPHIA is our name and our mission. As the official tourism marketing agency for the Philadelphia region, our purpose is three-fold: build Greater Philadelphia's image, drive visitation and boost the economy.For the last decade, we have made a name as a social media pioneer, leading the destination marketing industry into new platforms and new...
Kilauea Volcano Social Response
In May 2018, Kilauea volcano erupted on the island of Hawaiʻi, sparking a media frenzy that captivated audiences nationwide and posed a threat to tourism on the island of Hawaiʻi as sensational stories of destruction and misinformation were spreading. This not only impacted overall tourism numbers but was directly impacting local businesses, even those fa...
More with Marriott Rewards – Americas Destination campaign
Marriott Americas Brand, Marketing & Digital team, which is focused on driving room nights and revenue across US and Canada destinations, executed a unique creative strategy across Facebook's three layers of travel targeting. This campaign targeted travelers across the consumer funnel with Facebook Trip Consideration and DAT Broad Audiences with unique, ...
Puerto Rico A to Z
Not only one, but two category-five hurricanes landed upon Puerto Rico in less than two weeks. Needless to say, our challenge was the promotion of Puerto Rico amidst the devastation, taking into consideration that the longest holiday season in the world, our own, was about to start.In essence, our primary objective was to show the world that Puerto Rico w...
Singles' Day Live Stream Extravaganza
Last year marked the 10th anniversary of the Chinese Singles' Day extravaganza - also known as the largest online shopping event in the world. On 11.11.18, sales surpassed over $30 billion. By way of comparison, the American Cyber Monday holiday generated $6.59 billion in sales, making it the largest ecommerce day in U.S. history. On Singles' Day 2018, Al...
The #SouthwestStorytellers : A Soaring Influencer Program
The #SouthwestStorytellers program was the answer to the question, "How can we leverage some of our biggest social advocates to inform, engage, and inspire our customers in a new way?" We recruited a group of 11 diverse social Influencers across various verticals with a singular passion for travel and authentic love for the Southwest Airlines brand. Th...
Visit Anaheim's Little Saigon Chomping Grounds
The city of Anaheim is known broadly around the world for its unparalleled theme park attractions and as a convention hub for major conferences. But when it comes to food, the destination is not as known for its adventurous culinary experiences. Our primary goal was to help establish Anaheim as a foodie destination in its own right and bring to light the ...

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

THE SHORTY SOCIAL GOOD AWARDS winners will be announced at the ceremony On NOVEMBER 14TH.