ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

From the 11th Annual Shorty Awards Best in Travel and Tourism

Tourism boards and services as well as travel and transportation brands and publications will be eligible for this award. Objectives include gaining consumer trust, improving loyalty through promotions and deals and excelling in customer service.

See previous winners and honorees here.

Finalists

finalist
#playgroundAustria
Brand Campaign for Austrian National Tourist Center Österreich Werbung with the aim of: 1) Inspire Czech outdoor enthusiasts how they can spend summer vacation in Austria trying out unusual activities and sport challenges. 2) Increase brand awareness and interest in traveling to Austria during summer.
finalist
audience
Etihad Airways | Captain Adam
Through proactive social listening, we discovered a video featuring Adam, a young prodigy with sky-high aspirations of being a pilot starting to gain traction. On the cusp of going viral in its own right, we set out to create a human story that stood apart from with other brands could create.Recognizing the importance of tapping into a grassroots …
finalist
JW MARRIOTT. The world’s first luxury hotel Instagram magazine
Create connection and engagement while showcasing the essence of JW Marriott Hotels by breaking down our properties through a storytelling approach, highlighting our main differentiators, service quality, gastronomy, and architecture.
finalist
National Geographic + Visit Seattle – Sights & Soundtracks of Seattle: OPEN STUDIO
The city of Seattle is textured; it's a feast for the senses; it's progressive and immersive. With everything from unrivaled natural beauty to world-class attractions, major sports teams, a thriving arts and culture scene, and beyond, there's always something to do in Seattle. To showcase Seattle's distinct offerings, National Geographic and Visit…
finalist
Wotif: Australia's Next Big Thing
The travel landscape has changed drastically over the 18 years Wotif has been knocking about. With the rise of an increasingly competitive market, we wanted to remind Aussies that we're their original online travel mate.

Nominees

#PureMichigan18: Discover Michigan's Signature Golf Destinations
From heather-lined highlands to the deep blues of the Great Lakes, Michigan's 650 public golf courses combine with the state's natural beauty to create one of the world's premier golf destinations. Names like Fazio, Doak, Nicklaus, and Palmer have each crafted their own unique signatures on Michigan's golf landscape. Pure Michigan's social and public…
#TRAVELINGTINK
Learn about International Pet-Friendly Hotels, Resorts, and Destinations for you and your Fur-iend with #TRAVELINGTINK! Instagram celebrity/model Tinkerbelle the dog (@tinkerbellethedog) has a itch for traveling the world diva style with her human. Tinkerbelle is a well-traveled social media canine that provides tips for a perfect vacation. Through her awar…
Best Overall Instagram: Your behind the scenes access to the world
Black Tomato is an award-winning creator of unique, bespoke travel experiences. We are not stick to the schedule and we are not stand in line, we are for that moment and the local knowledge around the world. Our goal is to enrich, enhance, and inspire our followers to travel and see the world.In a crowded space rife with competition, our objective was to hi…
Beyond The Expected
The overarching campaign objective was to create a content series for SpringHill Suites by Marriott that highlighted some of the brand's most interesting cities, properties & guest experiences – all while promoting the brand's dedication to "A Little Extra, A Lot Less Ordinary". Ultimately, through this approach the brand aimed to increase likelihood to con…
Discover Los Angeles
To promote Los Angeles as the premier destination for leisure travel by creating engaging social media content that resonates with our target markets domestically and around the world.
Etihad Airways | 15 Years Younger
For many, your fifteenth birthday marks a moment in life that's marked with hope and ambition.Until that point, your journey through the world has been one of discovery, with everyday bringing something new. And now, on the verge of adulthood, dreams of the future start to take shape. What direction will you take your life in? The choice is yours!Conversely…
Etihad Airways | Sophia the Robot
As the national carrier of the UAE, Etihad Airways has a goal to bring people from around the world to its homeland, Abu Dhabi. With so much to see and do in the Emirates, it was essential to show Abu Dhabi in a different light, create stand out. A short film taking you on the journey needed to be insightful and exciting and achieve the following objectives…
Hyatt Place and Hyatt House: You’ve Come Too Far to Settle Now 2018
Modern business travelers often seek their personal and professional growth opportunities while far from home. These high-performance professionals are the core target of the Hyatt Place and Hyatt House brands.The majority of business travelers aim to be as productive when traveling as they are in the office. Where they stay is pivotal to meeting this need,…
I LOVE NY BRACKET CAMPAIGN
After conducting extensive consumer research, we found that New York State's endless array of world-class attractions had particular appeal for family travelers.Our core objective was simple: increase awareness and consideration of summer travel destinations in New York State during the spring, when families are planning their summer travel. To meet this ob…
If you can’t beat ‘em, join ‘em: Philadelphia introduces the Instagram Exchange Program
VISIT PHILADELPHIA is our name and our mission. As the official tourism marketing agency for the Philadelphia region, our purpose is three-fold: build Greater Philadelphia's image, drive visitation and boost the economy.For the last decade, we have made a name as a social media pioneer, leading the destination marketing industry into new platforms and new w…
Kilauea Volcano Social Response
In May 2018, Kilauea volcano erupted on the island of Hawaiʻi, sparking a media frenzy that captivated audiences nationwide and posed a threat to tourism on the island of Hawaiʻi as sensational stories of destruction and misinformation were spreading. This not only impacted overall tourism numbers but was directly impacting local businesses, even those far …
More with Marriott Rewards – Americas Destination campaign
Marriott Americas Brand, Marketing & Digital team, which is focused on driving room nights and revenue across US and Canada destinations, executed a unique creative strategy across Facebook's three layers of travel targeting. This campaign targeted travelers across the consumer funnel with Facebook Trip Consideration and DAT Broad Audiences with unique, de…
Puerto Rico A to Z
Not only one, but two category-five hurricanes landed upon Puerto Rico in less than two weeks. Needless to say, our challenge was the promotion of Puerto Rico amidst the devastation, taking into consideration that the longest holiday season in the world, our own, was about to start.In essence, our primary objective was to show the world that Puerto Rico was…
Singles' Day Live Stream Extravaganza
Last year marked the 10th anniversary of the Chinese Singles' Day extravaganza - also known as the largest online shopping event in the world. On 11.11.18, sales surpassed over $30 billion. By way of comparison, the American Cyber Monday holiday generated $6.59 billion in sales, making it the largest ecommerce day in U.S. history. On Singles' Day 2018, Alib…
The #SouthwestStorytellers : A Soaring Influencer Program
The #SouthwestStorytellers program was the answer to the question, "How can we leverage some of our biggest social advocates to inform, engage, and inspire our customers in a new way?" We recruited a group of 11 diverse social Influencers across various verticals with a singular passion for travel and authentic love for the Southwest Airlines brand. Thes…
Visit Anaheim's Little Saigon Chomping Grounds
The city of Anaheim is known broadly around the world for its unparalleled theme park attractions and as a convention hub for major conferences. But when it comes to food, the destination is not as known for its adventurous culinary experiences. Our primary goal was to help establish Anaheim as a foodie destination in its own right and bring to light the hi…