11th Annual Shorty Awards Categories


See below for official categories. The early entry deadline is November 29th, 2018.

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

From the 10th Annual Shorty Awards Best in Travel and Tourism

Tourism boards and services as well as travel and transportation brands and publications will be eligible for this award. Objectives include gaining consumer trust, improving loyalty through promotions and deals and excelling in customer service.

See previous winners and honorees here.

Finalists

finalist
Carnival Cruise Line - Bill the Mystical Sloth
Carnival Cruise Line is on a mission to make sure that Summer Solstice, the longest day of the year, is a holiday associated with their brand. The official start of Summer is a great time to get folks thinking about taking a much-needed vacation and Carnival wanted to make sure that people consider a cruise when they think about planning their n...
finalist
audience
Hertz 2017 Content Marketing Program
Objective: Leverage branded content to position Hertz as the conduit through which travelers can reimagine travel as something more extraordinary. Goals:1. Traffic: Drive search, social, and referral traffic to hertz blog.2. Engagement: Increase engagement with Hertz branded content.3. Conversion: Convert that traffic into booked car rental rese...
finalist
Pure Michigan: Fall & Seek Campaign
Fall is a beautiful season in Michigan. With more than 600 miles between the northernmost point and the southernmost point, fall colors last six weeks across the state. During this period, Pure Michigan sought to engage audiences in-state and across the Midwest region to experience the vibrant, breath-taking colors of fall in Michigan. Pu...
finalist
Thrillist's United States of Awesome
Thrillist's mission is to Live Life to the Thrillist, and we achieve that by showing readers how to experience more fun in their lives. We wanted to develop a social video editorial series that entirely embraces the Thrillist tent-poles that our audience has come to understand and trust us on through our written content. United States of Awesome...
finalist
Visit Utah - More Mountain Time
To educate and inspire winter enthusiasts to travel and explore the natural beauty that Utah has to offer and how best to utilize The Greatest Snow on Earth®. Utah in the winter is the state to be in, especially for the powder hounds and the individuals who take après-ski seriously. With 10 ski resorts less than an hour from Salt Lake City Inter...

Nominees

Airport Heroes III
There are over 73,000 staff working at Hong Kong International Airport (HKIA), working round the clock to ensure the safe and efficient operation of the airport. To communicate with the general public the works of various business partners at the airport, a series of video and articles were published on social media and online platforms, taking our audien...
Alaska Airlines: Ugly Sweater Day
After acquiring Virgin America, Alaska Airlines added an additional 33 routes from the West Coast and staked their claim as the #MostWestCoast airline. To highlight these West Coast routes during the holiday season, Sparkloft partnered with Alaska Airlines to create an unforgettable airport experience for guests traveling on December 15th, 2017 -- Nationa...
Cathay Pacific "Boarding Pass to Asia" Experiences
The goal of this campaign was to transport New Yorkers to different parts of Asia through the myriad lens of food Manhattan has to offer. We specifically partner with brands and restaurants that have cult social followings who can help amplify our message and inspire people to take a trip to Asia. The main objectives were: Highlight Cathay Pacific's exten...
Flavors Of Philly: Putting Philly Restaurants on the Map
Philadelphia instantly brings to mind thoughts of cheesesteak perfection and warm, soft pretzels. But the food scene in the City of Brotherly Love is so much more. It's homemade gnocchi made from a grandmother's recipe or a bite of pot roast—in the same seat that Thomas Jefferson once dined. Through "Flavors of Philly," we wanted to invite the chef...
Fliggy Single's Day
China's Single's Day serves as world's largest online shopping event, with 2017 observing a record-breaking $25.3 billion spent in just 24 hours. Created by e-commerce giant Alibaba, the extravaganza takes place every year on November 11 (11/11). Hylink facilitated a partnership with client Brand USA, the destination marketing organization for the U.S., a...
Get Packing!
Board games are a popular and timeless tradition during the holidays. Their primary function is to pass the time, relieving family members from the burden of awkward small talk and other annoyances. Our thought was to create a board game that not only offered people a temporary means of escape, but a more lasting one, as well. Get Packing! did just that, ...
I LOVE NEW YORK - Travel and Tourism - I LOVE NEW YORK, GLOW
After conducting extensive consumer research, we found that New York State's endless array of unique attractions and destinations, ranging from award-winning beaches to fairytale-like castles, had particular appeal for family travelers. Our core objective was to reach and engage family travel decision makers on social media using compelling visual content...
NYC & Company
True York City is an integrated campaign designed to attract Travelers: those who come here for a deeper exploration of the city, staying longer and spending more on local businesses. At a moment in time where NYC is facing its largest tourist influx ever (60mm+ in 2018), and is awash in the generic chain businesses catering to them, we aimed instead to ...
Office Souvenirs
91% of all American adults say their favorite memories come from vacations. And yet, in 2017 more than 662 million vacation days went unused. We had to convince people to actually take a vacation by reminding them that work memories are no substitute for vacation memories.
SeekDeeper
We wanted to get on the radar of young, tech-savvy travelers by using nontraditional means, driven heavily by buzz and PR. Royal Caribbean has very innovative technology on their ships, so we also wanted to lean into our tech side. We strive to create marketing as innovative as the ships themselves.
Spike and Carnival Present: Lip Sync Battle
Carnival Cruise Line, a new marketing partner to Viacom, wanted to kick off their 2017 cruise season by making a splash on social media: letting fans know that they can enter their own Lip Sync Battle on Carnival ships' own LSB stages. With the goal of reaching a new audience and getting people excited to show off their own lip syncing skills, we enlisted...
The Germany Travel Show
The German National Tourist Board is faced with the challenge of coming up with new ways of presenting Germany as an inspiring travel destination to a wide range of people.For the target demographic of under-25s, the GNTB was supported by the insight that this group is mainly interested in cities, either for longer summer trips to Europe (e.g. students fr...
Travelzoo and Tourism Ireland Digital Partnership (@tourismireland #GoToIreland#loveireland)
On March 3, 2017, Global travel deals publisher Travelzoo announced a digital partnership with Tourism Ireland to bring the tradition of St. Patrick's Day directly from Ireland to screens across America. Travelzoo worked to feature dozens of live television segments and a live web broadcast directly from Dublin, giving viewers insider access to the St. Pa...
WestJet Christmas Miracle: 12 Flights of Christmas
At a time of year when stress levels run high for travellers, WestJet aspired to spread the joy of the season by activating something remarkable, sentimental, and interactive for its guests and employees. Over the last 5 years, the WestJet Christmas campaign has been a highly anticipated annual event for media and fans of the brand alike. The goal this ye...

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Snapchat, Instagram, Twitch, TikTok, and the rest of the social web.

The Early Entry Deadline is November 29, 2018