The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project
From the 10th Annual Shorty Awards

Little Tickets

Winner in Travel & Tourism

Finalist in Family & Parenting

About this entry

Parents know family vacations are important. Yet, they still don't take them. So how do you convince busy, working parents to actually book a family vacation with JetBlue Vacations? You don't. You let their kids do it instead.

Why does this entry deserve to win?

For the first time ever, JetBlue's Little Tickets gave kids the power to plan a family vacation.

For a price, they could afford. Literally. Whatever they could afford. To remind parents that a little time together can go a long way.


Video for Little Tickets

Entrant Company / Organization Name

MullenLowe New York, JetBlue

Entry Credits