13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications.

By Campaign
By Design
By Industry
By Overall Presence
Campaign by Platform
Content and Media
Influencer & Celebrity Brand Partnership
Strategy & Engagement
Video by Platform
Video Content
Virtual
Websites & Apps

From the 10th Annual Shorty Awards Best in Family and Parenting

Organizations, brands or publications targeting parents and families are eligible for this award. This award recognizes the best efforts across social media platforms to engage and impress this particular demographic.

See previous winners and honorees here.

Winner

Family & Parenting
winner
Aha! Home Science Experiment Series
Science Friday created the Aha! Home Science Experiment series to empower parents to excite their own children with science. For over 25 years, the public radio show Science Friday has been a trusted name in science journalism – we're brain fun, for curious people. And with the help of a dedicated education team, we've been turning our most en…

Finalists

Family & Parenting
finalist
gold
Plum Organics
Hot on the heels of Plum's 2015 Parenting Unfiltered campaign, where we successfully catalyzed and nurtured conversations around what real parenting looks like, we returned in 2017 to re-engage fans and parents alike to tackle more taboo subjects and celebrate the realities of parenting. The goal was to deliver Plum Organics as a brand made for pa…
Family & Parenting
finalist
silver
What's Up Moms
We are the #1 parenting network on YouTube with nearly 2 million subscribers, 2.6 million social followers, 45 million views per month, and 1 billion total lifetime views! We formed the company as new moms who noticed there were thousands of videos on how to apply mascara but hardly any on how to be a parent. We sought to bring informational and e…
Family & Parenting
finalist
audience
Bruins Academy
The only thing the Boston Bruins love more than hockey, is their fans. With a drive to engage them year-round and to be more inclusive of families, they partnered with Mazu to create custom content and an app directed to youth giving them a safe new way to connect with them. By making the sport more welcoming to new fans, and by bringing the playe…
Family & Parenting
finalist
Little Tickets
Parents know family vacations are important. Yet, they still don't take them. So how do you convince busy, working parents to actually book a family vacation with JetBlue Vacations? You don't. You let their kids do it instead.

Nominees

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

winners will be announced in may. follow us to be notified!