The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project
From the 10th Annual Shorty Awards

What's Up Moms

Silver Honor in Family & Parenting

About this entry

We are the #1 parenting network on YouTube with nearly 2 million subscribers, 2.6 million social followers, 45 million views per month, and 1 billion total lifetime views! We formed the company as new moms who noticed there were thousands of videos on how to apply mascara but hardly any on how to be a parent. We sought to bring informational and entertaining video content to the millenial mom. We have worked with countless brands and many of our branded content pieces have been recognized in publications like Ad Age. In 2017, we were named Forbe's #1 Influencer in Parenting and featured in an article titled, "How What's Up Moms Turned Viral Videos Into A Media Company."

Created by moms, we aim to produce content that inspires, informs, and hopefully makes you laugh-- the kind of relieving "phew, someone else gets it" kind of laugh. We publish new content 5 times a week, which includes everything from funny parody videos to kid activities, to parenting hacks and recipes. Our goal is to be the go-to resource for moms who need anything from advice to a friend.

Why does this entry deserve to win?

To regularly engage with fans and to continue to build our audience, we create weekly content on an anticipated schedule. We engage our community to deliver content that moms want. For instance, we recently launched two new shows (Budget and Style) based on feedback from our community. We also work closely with brands to create content that feels authentic to moms and clearly aligns with brand messaging. Our ads are regularly on the YouTube leaderboard.


We believe that the compelling content speaks for itself and our views, and more importantly, the engagement on every video is proof. "The Babysitter" has over 10.2 MM views with 66,000 likes and 30,000 comments. "Am I Getting OLD?! (Funny Clinique Ad)" has over 8.9MM views with 20,000 likes and over 1,000 comments. Last year, our videos had over 400MM views.


Video for What's Up Moms

Entrant Company / Organization Name

What's Up Moms


Entry Credits