entries for the 11th annual shorty awards are open now enter!

11th Annual Shorty Awards Categories


See below for official categories. The early entry deadline is November 29th, 2018.

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

From the 10th Annual Shorty Awards

What's Up Moms

Silver Distinction in Family & Parenting

About this entry

We are the #1 parenting network on YouTube with nearly 2 million subscribers, 2.6 million social followers, 45 million views per month, and 1 billion total lifetime views! We formed the company as new moms who noticed there were thousands of videos on how to apply mascara but hardly any on how to be a parent. We sought to bring informational and entertaining video content to the millenial mom. We have worked with countless brands and many of our branded content pieces have been recognized in publications like Ad Age. In 2017, we were named Forbe's #1 Influencer in Parenting and featured in an article titled, "How What's Up Moms Turned Viral Videos Into A Media Company."

Created by moms, we aim to produce content that inspires, informs, and hopefully makes you laugh-- the kind of relieving "phew, someone else gets it" kind of laugh. We publish new content 5 times a week, which includes everything from funny parody videos to kid activities, to parenting hacks and recipes. Our goal is to be the go-to resource for moms who need anything from advice to a friend.

Why does this entry deserve to win?

To regularly engage with fans and to continue to build our audience, we create weekly content on an anticipated schedule. We engage our community to deliver content that moms want. For instance, we recently launched two new shows (Budget and Style) based on feedback from our community. We also work closely with brands to create content that feels authentic to moms and clearly aligns with brand messaging. Our ads are regularly on the YouTube leaderboard.

Results

We believe that the compelling content speaks for itself and our views, and more importantly, the engagement on every video is proof. "The Babysitter" has over 10.2 MM views with 66,000 likes and 30,000 comments. "Am I Getting OLD?! (Funny Clinique Ad)" has over 8.9MM views with 20,000 likes and over 1,000 comments. Last year, our videos had over 400MM views.

Media

Video for What's Up Moms

Produced by

What's Up Moms

Links

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Snapchat, Instagram, Twitch, TikTok, and the rest of the social web.

The Shorty Social Good Awards will be held November 15, 2018 in New York City