The Early Deadline is December 9th! Enter Now!

Enter the 14th Annual Shorty Awards

The Shorty Awards honor the best of social media and digital. See categories below. The early entry deadline is on December 9th, 2021.

From the 11th Annual Shorty Awards

Reef First Beach

Entered in Branded Content

About this entry


Reef wanted to re-launch its brand around a singular purpose:

To unite the world as one beach.

Why does this entry deserve to win?


Create a lasting campaign platform that could work globally, activate across all business divisions and media channels, and execute under intense budget constraints.


Used iconic beaches of the world to be our brand voice and encourage people everywhere to embrace the fun, freedom and spirit of the ocean while living life by one simple rule: BEACH FREELY.


72% increase in revenue YoY on day of launch.

74% increase in traffic YoY on day of launch.

500K organic views of brand film on social.

1.2 earned media impressions in the first week.


Video for Reef First Beach

Entrant Company / Organization Name