Objectives

SITUATION

Reef wanted to re-launch its brand around a singular purpose:

To unite the world as one beach.

Strategy and Execution

CHALLENGE

Create a lasting campaign platform that could work globally, activate across all business divisions and media channels, and execute under intense budget constraints.

SOLUTION

Used iconic beaches of the world to be our brand voice and encourage people everywhere to embrace the fun, freedom and spirit of the ocean while living life by one simple rule: BEACH FREELY.

Results

72% increase in revenue YoY on day of launch.

74% increase in traffic YoY on day of launch.

500K organic views of brand film on social.

1.2 earned media impressions in the first week.

Media